3 Things You Need to Know
About App Development
Do you have a killer app idea? I want to hear from you: http://goo.gl/MJzuDV
We can build it for you and help launch it. We may even want to partner with
There are over 1,000,000 apps in the App Store and even more available for
In May 2013, Apple announced 50 billion apps had been downloaded since
they opened shop in
The huge adoption rates of mobile over the last 5 years have turned many app
founders into millionaires. It’s a very exciting new economy paying over $9B in
app sales to developers.
There’s gold to be made there.
If you have an idea for an app, you should spend the time and explore concept
further. Think it through, get a quote, do some testing, see how it’s received,
Here are 3 things you should know about app development:
1.It’s kind of like Hollywood.
Everyone wants to be an actor. Well, not everyone. But you get what I mean.
And there can only be one Tom Cruise.
Everyone wants to create the next Facebook.
When you solve a pain in a marketplace with an app, you need to do it in a
much better way than ever before. In other words, you can’t be just another
Tom Cruise. You have to be a whole other animal altogether.
The litmus test is this: Is your solution so awesome people wouldn’t want to go
back to the ‘old’ way of doing things?
The good news is there’s always room for something good. People are always
hungry for the next thing. To break through all the noise and gain traction,
though, your solution must be significantly different not just faster, better,
Think simple, fun and easy.
I showed Uber (uber.com) to a Fortune 500 executive the other day. He ‘got’ the
concept right away and with enthusiasm. I’m sure he downloaded it later that
Take a look at SnapChat (snapchat.com). The company is less than 3 years
old. The concept is simple. Why didn’t I think of that??
On November 14, 2013, Facebook offered acquire them for $3B in cash. They
declined. The next day Google raised the ante and offered $4B. They declined
that one, too.
2. Money does not fall from trees.
If you’re an Evan Williams (Twitter founder) or a Reid Hoffman (LinkedIn
founder) and you have a great idea for an app, of course people will throw
money at you even
if you don’t yet have a product nor any users. It’s because those guys have
illustrious track records. They are bankable.
For the rest of us, the seed money won’t come so easy. Smart money doesn’t
do dumb things. It generally wants to see something promising first. So to get
the money you need to develop your app AND to create a business around it,
you will need at least one of the following:
● proven track record
● a mind blowing product (that actually works)
● lots of happy users and high adoption rates
The important point is all good things start somewhere. They usually start small,
on a granular level, and then grow organically.
If you want investors, you have to show something for it.
3. You do need a business model.
Which brings us to the proverbial bottom line. Investors eventually need to see
a return on theirmoney. They may not need all of their bets to win, but they do
want to bet on horses that look like winners.
It’s said that if you make enough people happy, you can have anything you
want. As an
entrepreneur, your primary focus should be gaining new users and keeping
them. Don’t settle for mild satisfaction. Aim instead for raving lunatic, happy
users. They will become your evangelists and growth generators.
We are working on a bunch of projects inside SuperGeeks. Some are coding
jobs for clients, some are joint ventures, and some are little development
projects we think would be cool to bring to market.
Here’s one of them: http://goo.gl/gfT1tP Contact me if you’re interested in that
I recently reached out to Tony Hsieh, CEO of Zappos (zappos.com), for seed
funding and advice. His team asked a bunch of questions to ‘get the
● Who's your customer?
● What's their problem that you're passionate about solving?
● What would the best solution for this need to include? (Not your product)
● Why is your product or service the best tool for this solution?
● What's unique about your company, technology, market, etc?
● How do you measure your company's success?
● What's your traction in the market like?
You will need your answers for your killer app idea. I am delighted to help.
By the way, I will attend SXSW Interactive in Austin next month. Anyone else
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