➢ Use Colors:
One of the best ways to create an eye catching and interesting
poster is to play around with colors. Be it the usage of multiple
colors or solid blocks each has its own way of bringing out the
The typography used in a poster can bring out a lot about the
event the poster is made for. Experimenting with typography
allows you to bring out the seriousness or the playfulness of the
event in simple yet classical manner. Just remember not to clutter
the space with too many styles.
➢ Visual Hierarchy:
Posters are meant to provide information to people in a quick
yet attention seeking manner. Hence you should always rank
your information in a similar manner. Make it bold in case you
have limited words or choose the typography properly where you
have loads of information to give.
➢ Negative or White Space:
One of the easiest ways to make a person take attention of what
you are trying to convey is to surround it with a lot of negative or
white space as it allows the eyes to breathe and hence makes your
information stand out in the crowd.
➢ More with Less:
Often we tend to clutter up the space of the poster with too
many things which can be a no no for the viewer. Hence, it is
better to convey your message with a few pictures or words
which will make a strong impression on the onlookers’ mind.
➢ Point of Focus:
This technique usually deals with taking the photo used in a
poster out of focus to give more weightage to the text content or
you can also crop a picture down to the very details which is
relevant to the whole context of the poster.