Recruitment Marketing B2B Strategies

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Over the last few weeks marketing strategies and lead generation have been the focus of what we are sharing. Not just for the good of everyone’s health…though of course it will help. Through our conversations with clients and colleagues we know that this time of year starts many of us thinking about our own sales targets. How far behind are we! or with summer around the corner what is actually possible. This leads to the key question? You know the one !… what do we need to do to achieve that magical 100% and beyond.

We are business owners just like you and client acquisition is always at the forefront of our mind. As a recruitment business owner you will also be thinking about how will you attract those candidates that all your clients clamor over ?We help clients map out their own marketing and sales strategy and we base it around what is currently working in the current market. Something we always suggest to people is work on long term and short term priorities. This blog post will focus on short term planning.

The short ones being a 90 day cycle. Way back when (80’s actually), I was trained to work in a sales cycle, it worked just as well then as it does today. The activities might have changed slightly, this is probably the only difference. No matter what you see on line about this being new and state of the art it isn't… it is classic stuff that works. I digress. Today then let’s have a look at what we could do over the next 90 days.

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Recruitment Marketing B2B Strategies

  1. 1. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: www.superfastrecruitment.co.ukEmail: support@superfastrecruitment.co.uk~ 1 ~B2B Marketing Strategies! Have At Least One For theNext 90 daysBy Denise Oyston And Sharon Newey
  2. 2. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: www.superfastrecruitment.co.ukEmail: support@superfastrecruitment.co.uk~ 2 ~Over the last few weeks marketing strategies and lead generation have beenthe focus of what we are sharing. Not just for the good of everyone’shealth…though of course it will help. Through our conversations with clientsand colleagues we know that this time of year starts many of us thinking aboutour own sales targets. How far behind are we! or with summer around thecorner what is actually possible. This leads to the key question ? You know theone !… what do we need to do to achieve that magical 100% and beyond.We are business owners just like you and client acquisition is always at theforefront of our mind. As a recruitment business owner you will also bethinking about how will you attract those candidates that all your clientsclamour over ?We help clients map out their own marketing and salesstrategy and we base it around what is currently working in the currentmarket. Something we always suggest to people is work on long term andshort term priorities. This blog post will focus on short term planning.
  3. 3. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: www.superfastrecruitment.co.ukEmail: support@superfastrecruitment.co.uk~ 3 ~The short ones being a 90 day cycle. Way back when (80’s actually), I wastrained to work in a sales cycle, it worked just as well then as it does today. Theactivities might have changed slightly, this is probably the only difference. Nomatter what you see on line about this being new and state of the art it isn’t…it is classic stuff that works. I digress. Today then let’s have a look at what wecould do over the next 90 days.This is where I am meant to say…” start with the end in mind?!” First it is agreat idea to get a handle on one of two key priorities in your business.1. Map Out Your DiaryIf you are a recruitment consultant, training company or service provider ofany shape or form you will have time when you are delivering client work. Thismight be interviewing, delivering training etc. This is a key priority. Planning itout in a diary or wall planner works. Top tip also plan in your prep time…I amsure you do it already or is it just me that sometimes forgets .To help with our own planning we have started to use monthly and 90 dayplanners. You can download them for free at this website. Marketing strategyplanner. From a web marketing consultant and excited geek this might soundstrange and I print them off and write in the boxes. Being Visual andkinaesthetic it seems to have a positive effect, similar to writing down yourgoal list at the start of a year. It then stays on the desk where it is always frontof mind. Below is a quick shot of a 90 day planner that I started 10 minutesago. By next week it will all be mapped out till the middle of August.
  4. 4. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: www.superfastrecruitment.co.ukEmail: support@superfastrecruitment.co.uk~ 4 ~By doing this you can see your own priorities and where you might have tooutsource work As we all have a life , plan in your personal activities as well. Allwork and no play can make us rather dull. I know it happened to me about 2years ago. Thankfully I am nearly fully recovered.2. Decide on an offer or serviceNow the fun starts. Decide what you want to promote. This is a promotionalcycle for you. It could be, your current service profiled in a different way, anew coaching programme, a new service, a new range of products eitherdigital or physical. It might even be an offer to a new market you haveidentified that you want to work with…and one of the best ones to implementis an offer to your current and lapsed clients. Remember that people do forgetabout you and your service and it isn’t personal.3. Decide on 2-3 Marketing and Sales Strategies
  5. 5. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: www.superfastrecruitment.co.ukEmail: support@superfastrecruitment.co.uk~ 5 ~Some people might say just focus on one marketing or sales strategy only. Forsome people that might work, if you have tested everything for years andknow all your numbers in details (call me a cynic and it is unlikely). We aresharing what works for us. Our own experience is multiple marketing strategiesgive us more options. Top Tip always include offline (networking,telemarketing, advertisements, an event) and online (optimizing your website,a webinar or teleseminar, social networking, email marketing, online pressreleases, forum marketing) marketing strategies. Measure the results and GETYOUR TEAM TO DO THEM CONSISTENTLY FOR 30 DAYS. Promise me you won’tgive up ? Three is a real magic number and 30 days doing anything will give youa real sense of what is working.To get you going just get a piece of paper and write down everything thatcomes to mind. No judgements write everything down, even the stuff youdon’t like doing. The first ones that pop out are likely to be the ones that giveclues to what is working for you.In summary decide if this is something you want to do. It works by the way.You have to do this consistently if you want your pipeline full of clients. Beloware the actions Sharon and I will be taking over the next couple of weeks as weplan our own series of promotions.Suggested Actions1. Availability plan and current client projects2. Set our Goal i.e turnover, clients, proposals out3. Offers for our different markets4. Agree our 3 key marketing strategies5. Plan out our content and value strategy6. Plan our activity by day7. Plan out our Webinars and Contact Strategy8. Set our Milestones9. Monitor and evaluation process
  6. 6. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: www.superfastrecruitment.co.ukEmail: support@superfastrecruitment.co.uk~ 6 ~About Super Fast RecruitmentWe help recruitment businesses with their recruitment marketing to get morecandidates and clients through online marketing. Our keen team of expertscreate websites that convert through to building killer campaigns to help yougrow. Using the latest online marketing methods to bring the new generationof candidates and clients to your business.Fast Track Your Sales was founded in 2004 (by Sharon Newey and DeniseOyston), and began helping local businesses and training and developmentcompanies with their online marketing efforts.After helping many businesses in different markets, we noticed a trend in therecruitment space. The trend being that, most recruitment owners are simplytoo busy and not equipped to stay on top of everything that changes in theonline marketing space to maximise the growing opportunity it brings.While the same statement holds true for many types of businesses, therecruitment experience has been drastically altered because of the internetand social media; as a result to remain competitive recruiters need to adapt.Recruitment companies have so many moving parts that it’s simply impossibleto do it alone. The good news is we can take the headache away and replace itwith results.
  7. 7. cvcvcvfSuperfast RecruitmentPhone: 0845-257-0073 | Web: www.superfastrecruitment.co.ukEmail: support@superfastrecruitment.co.uk~ 7 ~From designing a stunning website that attracts candidates and clients,through to getting your website found and helping you dominate your chosensector, we do it all…we even write the content on your website.If you are looking for a dedicated recruitment marketing company thatunderstands your needs call us on 0845 257 0073.Alternatively have a look at our website and all it’s resources. You can find ithere at: www.SuperFastRecruitment.co.ukBest Wishes,Denise and Sharon

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