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Projeto Pizza Hut (2011)

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PPT de apresentação do Trabalho de Conclusão do Curso (TCC) de Publicidade e Propaganda para o cliente Pizza Hut - Universidade Cruzeiro do Sul, 2011.

Premiado como 2º Melhor Projeto no 32ª Concurso Universitário na APP (Associação dos Profissionais de Propaganda), 2011.

Planejamento e Redação: Pamela Lima

Créditos: Diego Santos, Guilherme Ramalho, Érica Piai, Luciana Ribeiro e William Loiola.

Ano: 2011

Published in: Education
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Projeto Pizza Hut (2011)

  1. 1. VÍDEO SOBRE CLIENTE <<AQUI>>
  2. 2. ? ??
  3. 3. QUAIS DESSES LUGARES VOCÊFREQUENTA OU JÁ FREQUENTOU?
  4. 4. NA PRAÇA DE ALIMENTAÇÃO VOCÊDECIDE ONDE VAI COMER:
  5. 5. 44%maior reclamação deixariam de ir ao restaurante caso fossem mal atendidos no local. Fonte: Estudo ToolBox TM
  6. 6. ALÉM DA PIZZA HUT, EM QUAISESTABELECIMENTOS VOCÊ PEDE PIZZA?
  7. 7. VÍDEO SOBRE CLIENTE <<AQUI>>
  8. 8. TradiçãoQualidade da matéria-primaProjetos sociaisLocalização Atendimento insatisfatório Delivery limitado Pouco investimento em comunicaçãoCopa de 2014Crescimento do mercado de food serviceBusca da Classe C por alimentação fora do larTendência ao consumo via internet Surgimento constante de substitutos Preocupação com alimentação saudável Comunicação digital dos concorrentes
  9. 9. 20%Aumentar o número de TC’s/mêsnos restaurantes 25.340 novos TC’s/mês;Aumentar os pedidos onlineno delivery 10% 6.750 novos pedidos/mês;
  10. 10. OBJETIVOS DE COMUNICAÇÃO Aumentar share of voice 20% 10% Aumentar o share of mind
  11. 11. ESTRATÉGIAS
  12. 12. 5BUDGET milhõesMARKETING 1,5 milhões MÍDIA 3,5 milhões
  13. 13. PRÉ-CAMPANHA
  14. 14. ATENDIMENTO É HUT! //janeiro
  15. 15. // Parque Kango Jango // 3 dias // Treinamento // Palestra
  16. 16. CARDÁPIO DIGITAL IHUT! // Treinamento // 2ª à 4ª
  17. 17. SPEAK HUT!
  18. 18. COMUNICAÇÃO INTERNA
  19. 19. DELIVERY É HUT!
  20. 20. CONCURSOSABOR É HUT// março a maio// funcionários da cozinha// novo sabor// julgamento// blogueiros// participação vendas
  21. 21. CLIENTE OCULTO VOTO ELETRÔNICO// maio/ agosto/ dezembro
  22. 22. HUT TOUR //dezembro
  23. 23. EXPERIÊ NCIA
  24. 24. CAMPUS PARTY 2012PATROCÍNIO E ENTREGA DE PIZZAS
  25. 25. PATROCÍNIO DE EVENTOYOUPIX FESTIVAL 2012 Placa de MEMES Pizza HUT!
  26. 26. PATROCÍNIO DE EVENTOYOUPIX FESTIVAL 2012
  27. 27. PROMOÇÃO PIZZA É HUT
  28. 28. PROMOÇÃO PIZZA É HUTPRÊMIOS
  29. 29. MINI CLUBE PIZZA HUT /EXPRESS// julho a dezembro// seis visitas// pedaço de pizza
  30. 30. QUARTA FUTEBOL HUT // março a dezembroDINE IN // campeonato paulista // jogos às quartas // double chopp // ambientação // criar o hábito
  31. 31. REDES SOCIAIS
  32. 32. HASHTAGS NO TWITTER Alguém aí falou em #pizza?CRIAÇÃO DE PERFILMonitoramentoGeomarketing
  33. 33. FANPAGE OFICIAL/APLICATIVO
  34. 34. Tema de campanha: TRADIÇÃO
  35. 35. Período: JulhoFormatos:PublieditorialPeríodo: JulhoFormatos:Página Simples / Informe Publicitário
  36. 36. Período: MarçoFormatos:Página Simples / Informe Publicitário
  37. 37. Período: Julho a OutubroFormatos:Meia página / Página inteira
  38. 38. MEIO DE APOIO
  39. 39. Período: JulhoFormatos:Spot 30 segundos
  40. 40. Período: Outubro a DezembroFormatos:Sancas e Painéis
  41. 41. Período: NovembroFormatos:Sidetrack
  42. 42. Período: MaioFormatos:Vídeo 30’’ e Patrocínio
  43. 43. Período: Abril a SetembroFormatos:Mídia Cards
  44. 44. Período: Março a DezembroFormatos:Vídeo 10’’ e Patrocínio em notícias
  45. 45. MEIO BÁSICO
  46. 46. Período: Janeiro a DezembroFormatos:Banner Retângulo e Mobile / Vídeo
  47. 47. Período: Março a DezembroFormatos: Publieditorial, tweets, Facebook Post.
  48. 48. Período: Janeiro a DezembroFormatos:- Tweets Patrocinados
  49. 49. Período: Janeiro a DezembroFormatos: - Tweets Patrocinados- Facebook ADS- Vídeo Patrocinado
  50. 50. FLOW CHART GERAL
  51. 51. VÍDEO INSTITUCIONAL MOZ <<AQUI>>VÍDEO INTEGRANTES MOZ <<AQUI>>

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