Alright, so you’ve been hearing a lot about “social media” and
“social media marketing” and it’s something your company is
getting into or wants to get into because they can’t afford to fall
behind the competition.
But, what is it? Fan pages (”Like” pages), tweets, connections,
widgets and a slew of other jargon… what does it all amount to?
One important thing to know about social media is that there are millions of people
on MySpace, LinkedIn and even more on Facebook and Twitter, all of whom can be
your potential customers and help inﬂuence the buying decisions of millions of
Social media marketing is leveraging platforms such as YouTube, Facebook,
Twitter, LinkedIn, blogs and other social sites to spread your marketing message
to your customers/clients as well as to interact and engage with them.
Social media marketing relates closely to word-of-mouth
marketing and differs from other forms of marketing in that
it is based on building relationships, engagement and
Through interaction, a relationship is established based on trust and
communication, and through that communication your marketing message
is taken less as an ad and more as a suggestion from a solid resource.
Beneﬁts to social media marketing include:
๏ Reaching millions of targeted customers
๏ Customer service
๏ PR resources to announce updates and news
๏ Building relationships with customers
๏ Easy to implement with other marketing efforts
๏ Free advertising from the consumer
๏ Unlimited advertising duration
๏ Develop a following
๏ Becoming part of the online community
๏ Becoming a personable brand
Social media marketing applications include:
๏ Facebook marketing ๏ Twitter marketing
๏ LinkedIn marketing ๏ Content creation
๏ Online video for PR use ๏ Viral video marketing
๏ Mobile marketing ๏ Social apps
Understand the difference between social media
marketing and social media presence.
Social media presence is the establishment of your company in the social space.
Are you a brand that
addresses negative comments
Are you a brand that keeps
towards your company or
communication open between
instead tries to bury and
consumer and brand?
control those negative
comments from being seen?
In other words, if your brand were a person, what kind of person would it be?
Only through a well established social media presence can social media marketing be most
effective. This is because you’ve given people a reason to listen to what you have to say.
Supercool Creative is a digital creative agency specializing
in online video creative, production, viral video marketing
and integrated social media marketing campaigns designed
to target customers, build awareness and drive interaction.
1556 N La Brea Ave Suite 100 Los Angeles, CA 90028