What is Social Media Marketing?


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What is Social Media Marketing?

  1. 1. What is Social Media Marketing?
  2. 2. Alright, so you’ve been hearing a lot about “social media” and “social media marketing” and it’s something your company is getting into or wants to get into because they can’t afford to fall behind the competition. But, what is it? Fan pages (”Like” pages), tweets, connections, widgets and a slew of other jargon… what does it all amount to? One important thing to know about social media is that there are millions of people on MySpace, LinkedIn and even more on Facebook and Twitter, all of whom can be your potential customers and help influence the buying decisions of  millions of others.
  3. 3. Social media marketing is leveraging platforms such as YouTube, Facebook, Twitter, LinkedIn, blogs and other social sites to spread your marketing message to your customers/clients as well as to interact and engage with them. Social media marketing relates closely to word-of-mouth marketing and  differs from other forms of marketing in that it is based on building relationships, engagement  and interaction. Through interaction, a relationship is established based on trust and communication, and through that communication your marketing message is taken less as an ad and more as a suggestion from a solid resource.
  4. 4. Benefits to social media marketing include: ๏ Reaching millions of targeted customers ๏ Customer service ๏ PR resources to announce updates and news ๏ Building relationships with customers ๏ Easy to implement with other marketing efforts ๏ Free advertising from the consumer ๏ Unlimited advertising duration ๏ Develop a following ๏ Becoming part of the online community ๏ Becoming a personable brand
  5. 5. Social media marketing applications include: ๏ Facebook marketing ๏ Twitter marketing ๏ LinkedIn marketing ๏ Content creation ๏ Online video for PR use ๏ Viral video marketing ๏ Mobile marketing ๏ Social apps
  6. 6. Understand the difference between social media marketing and social media presence. Social media presence is the establishment of your company in the social space. Are you a brand that addresses negative comments Are you a brand that keeps towards your company or communication open between instead tries to bury and consumer and brand? control those negative comments from being seen? In other words, if your brand were a person, what kind of person would it be? Only through a well established social media presence can social media marketing be most effective. This is because you’ve given people a reason to listen to what you have to say.
  7. 7. CONTACTS @SupercoolAgency Facebook.com/supercoolcreative YouTube.com/supercoolcreative Supercool Creative Supercool@supercoolcreative.com Supercool Creative is a digital creative agency specializing in online video creative, production, viral video marketing and integrated social media marketing campaigns designed to target customers, build awareness and drive interaction. 1556 N La Brea Ave Suite 100 Los Angeles, CA 90028 www.supercoolcreative.com (323) 719-3409