Social Media : A Primer

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We are a social business communications firm; using social media to engage customers with the brand, and teams within the organisation for efficient business operations.

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Social Media : A Primer

  1. 1. Social business communications <ul><li>SOCIAL MEDIA: A PRIMER </li></ul>
  2. 2. Everyone wants to do it, but no one knows how. And when it’s finally done, there's surprise it's not better. SOCIAL MEDIA IS LIKE TEEN SEX. * Avinash Kaushik, Google Analytics Evangelist
  3. 4. … is Social Media? ?
  4. 5. “ It is an online conversation between users”
  5. 6. THE OLD WAY Buy my stuff!
  6. 7. THE NEW WAY That stuff is good! Cool! Oh …! Really? Oh …!
  7. 8. THE TOOLS <ul><li>blogs </li></ul><ul><li>online chat </li></ul><ul><li>RSS </li></ul><ul><li>micro-blogs </li></ul><ul><li>social networks </li></ul><ul><li>forums </li></ul><ul><li>photo / video sharing sites </li></ul><ul><li>wikis </li></ul>
  8. 9. it's a fundamental shift in the way we communicate. IT IS NOT A FAD.
  9. 10. who cares ?
  10. 11. 93% of people trust recommendations of friends for purchase decisions. YOU BETTER. * Nielsen ‘Trust in Advertising’ report July 2009
  11. 13. > 13,000,000 articles
  12. 14. > 100,000,000 videos 13 hours /minute uploaded
  13. 15. > 27.3 million tweets per day
  14. 16. > 200,000,000 blogs
  15. 17. > 5,000,000,000 minutes spend per user
  16. 18. people are talking about you !
  17. 19. … are you listening ?
  18. 20. Social communities are growing
  19. 21. what else can you do ?
  20. 23. Think bigger than marketing campaigns. Integrate social practices into every business operations Enough with the bull****
  21. 24. what to do ?
  22. 25. Create culture and stories , not campaigns …
  23. 26. Create passionate communities , not a Twitter and Facebook presence
  24. 27. Dive in … And Listen
  25. 28. Participate ... Show Some Love
  26. 29. ENGAGE Hint: Sharing is Caring
  27. 30. EXCITED?
  28. 31. And we use social media to engage customers with the brand , and teams within the organisation for efficient business operations . We are a social business communications firm * And we Kick Ass, BTW!
  29. 32. [email_address] +91-9967797775 * We reply to every mail, even the hate ones. We really do.
  30. 33. Special Thanks <ul><li>Marta Kagan (for being so damn cool) </li></ul><ul><li>@ thebrandbuilder (for his nice videos) </li></ul>

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