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Future of media and crowd-sourcing news<br />How is internet changing the way we obtain and spread news<br />Aditya Rao ht...
<ul><li> Cheapest mode of publishing news
No tools required for consumption
 Time lag in reporting news</li></li></ul><li><ul><li> Quick dissipation
Reached millions between 1900s – 1980s
Just audio is not enough</li></li></ul><li><ul><li> Combines audio with visuals
More engaging
 Is this the final answer to our communications needs?</li></li></ul><li>What is missing here?<br />!<br />These are all o...
Let’s travel back in history a bit<br />To truly understand future of media, let’s look into our past<br />
<ul><li> Imagine the cave man. Millions of years ago
Living in small tribes
Hunting with fellow cave-men</li></li></ul><li>You know how the caveman told stories?<br />!<br />He talked, man<br />
<ul><li> Why does being social work?
It gets us closer to true human traits
Contributes to the storytelling process</li></li></ul><li><ul><li> How is the internet changing things?
 The size of my tribe has increased
 I can connect with my tribe in seconds
 It’s a seamless platform for text, video and audio</li></li></ul><li>Old model <br />Journalist<br />Story<br />Newspaper...
New model<br />Source<br />Source<br />Comments on story<br />Journalist<br />Follow up story<br />Source<br />Source<br />
How is it changing the business?<br />!<br />Anyone can create content<br />
The collective wisdom of the crowd<br />!<br />Everyone is a journalist<br />
<ul><li> Mumbai terror attacks, 2008
Live tweets, blogs and pictures from the scene</li></li></ul><li><ul><li> May 07, 2009
Earthquake 60 miles off the Twitter headquarters in SF
Topic ‘earthquake’ trends on internal dashboard    5 seconds before the shock waves reach SF
News reached faster than the quake!</li></li></ul><li>NDTV Social<br />
Journalists on Twitter<br />
The burning Carlton Towers<br />
MSNBC buys a Twitter account for 1M $ <br />
CNBC takes feedback from Twitter: Saves cost<br />
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Future Of Media And Crowdsourcing News

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Future Of Media And Crowdsourcing News

  1. 1. Future of media and crowd-sourcing news<br />How is internet changing the way we obtain and spread news<br />Aditya Rao http://adityarao.name @adityarao310<br />Co-founder and Chief Troublemaker @<br />
  2. 2. <ul><li> Cheapest mode of publishing news
  3. 3. No tools required for consumption
  4. 4. Time lag in reporting news</li></li></ul><li><ul><li> Quick dissipation
  5. 5. Reached millions between 1900s – 1980s
  6. 6. Just audio is not enough</li></li></ul><li><ul><li> Combines audio with visuals
  7. 7. More engaging
  8. 8. Is this the final answer to our communications needs?</li></li></ul><li>What is missing here?<br />!<br />These are all one way communications<br />
  9. 9. Let’s travel back in history a bit<br />To truly understand future of media, let’s look into our past<br />
  10. 10. <ul><li> Imagine the cave man. Millions of years ago
  11. 11. Living in small tribes
  12. 12. Hunting with fellow cave-men</li></li></ul><li>You know how the caveman told stories?<br />!<br />He talked, man<br />
  13. 13. <ul><li> Why does being social work?
  14. 14. It gets us closer to true human traits
  15. 15. Contributes to the storytelling process</li></li></ul><li><ul><li> How is the internet changing things?
  16. 16. The size of my tribe has increased
  17. 17. I can connect with my tribe in seconds
  18. 18. It’s a seamless platform for text, video and audio</li></li></ul><li>Old model <br />Journalist<br />Story<br />Newspaper<br />Source<br />
  19. 19. New model<br />Source<br />Source<br />Comments on story<br />Journalist<br />Follow up story<br />Source<br />Source<br />
  20. 20. How is it changing the business?<br />!<br />Anyone can create content<br />
  21. 21.
  22. 22. The collective wisdom of the crowd<br />!<br />Everyone is a journalist<br />
  23. 23. <ul><li> Mumbai terror attacks, 2008
  24. 24. Live tweets, blogs and pictures from the scene</li></li></ul><li><ul><li> May 07, 2009
  25. 25. Earthquake 60 miles off the Twitter headquarters in SF
  26. 26. Topic ‘earthquake’ trends on internal dashboard 5 seconds before the shock waves reach SF
  27. 27. News reached faster than the quake!</li></li></ul><li>NDTV Social<br />
  28. 28. Journalists on Twitter<br />
  29. 29. The burning Carlton Towers<br />
  30. 30. MSNBC buys a Twitter account for 1M $ <br />
  31. 31. CNBC takes feedback from Twitter: Saves cost<br />
  32. 32. Citizen Journalism websites<br />
  33. 33. Weird stuff: Ijustmadelove.com<br />
  34. 34. Is the internet your enemy?<br />!<br />Nope<br />
  35. 35. <ul><li> As certified experts, you need to give credibility to sources
  36. 36. Find breaking news from this collective wisdom
  37. 37. Analyse junta’s opinion / sentiments to a story</li></li></ul><li><ul><li> Who is tomorrow’s journalist?
  38. 38. A multimedia storyteller
  39. 39. A community builder
  40. 40. Blogger and curator</li></li></ul><li>Tools of a social journalist<br />
  41. 41. What is the future of media?<br />!<br />Real time + social<br />
  42. 42. <ul><li> Internet and TV come together via DTH > Social TV
  43. 43. More real time platforms > Twitter
  44. 44. More location based services > Mobile
  45. 45. More social communities > Crowd sourced</li></li></ul><li>Thank you!<br />contact@superchooha.com<br />+91-99677 97775<br />Aditya Rao http://adityarao.name @adityarao310<br />

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