2 24-14 Using Social for Success

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2 24-14 Using Social for Success

  1. 1. Using Social for Success @Nikki Sunstrum, Director of Social Media University of Michigan
  2. 2. @Nikki Sunstrum  B.S. in Political Science & M.A. in Education  Skilled in making dull things interesting & teaching complicated stuff in ways everyone can understand  Master manipulator of content & small children  Elected Official  Throws parades for fun
  3. 3. Defined Internet-based applications that build on the ideological and technological foundations, which allow the creation and exchange of user-generated content. www.wikipedia.com 1. User generated content 2. Direct user-to-user interaction 3. Bundles of applications
  4. 4. You get paid to play on Facebook?!  Taking the shiny out of social  Value Add  Tweets are the new press release  Content over creation  Customer Service and brand transparency  ROI
  5. 5. Taking the Shiny out of Social  1 in 4 people use social networking sites  Globally there are over 1.73 Billion registered users  73% of adults identify as using social media, 56% in America  43% of Senior Citizens in the U.S. now use social  There are now more smart devices than people  Nearly two-thirds of Americans sleep with their cell phones
  6. 6. Value Add
  7. 7. Tweets are the New Press Release Outreach News Education Clarification Resources
  8. 8. Content over Creation Visualize Show Personality Provide exclusivity Build an Expectation
  9. 9. Customer Service and Brand Transparency Make friends Engage 80-20 rule Identify advocates User generated content
  10. 10. ROI Response patterns Demographics Metrics Analysis Collaboration Bottom Line: Do not underestimate the power of strategy
  11. 11. Q & A
  12. 12. www.fb.com/nikki.sunstrum @nikkisunstrum

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