Email marketing professionals need to constantly monitor campaign performance in order to measure results and refine their activities to achieve their targeted goals. Analytics can track everything from user interaction, engagement and conversion rate among other attributes.

1. Measuring Email Campaign
Results with Google Analytics
enCloud

2. Introduction
• Email marketing professionals need to
constantly monitor campaigns performance in
order to measure results and refine their
activities to achieve their targeted goals.
• Analytics can track everything from user
interaction, engagement and conversion rate
among other attributes.
• There are several tools that are available for
measuring email campaign results including
Google Analytics.

3. Google Analytics
• Anyone with a Google Analytics account already
has the ability to measure their
html email marketing campaigns.
• Once you login to your account, the next step is
to obtain a tracking code by creating a new
property.
• The tracking code is used to measure user
engagement from the campaigns and its
parameters are appended to the URLs in the
email content.

4. Campaign Parameters
• These parameters help you to keep track of the
visitors who click on the links in the emails they
receive from your campaign.
– 1. Campaign Source (utm_source): this can be simply a label to
help you quickly identify the email marketing product you are
using.
– 2. Campaign Medium (utm_medium): this is the campaign
instrument being used such as email.
– 3. Campaign Name (utm_campaign): this is the name of your
campaign. This value is important for helping you differentiate
between different campaigns or messages within a campaign.

5. Sample URL
A sample URL with the tagging information will
look like this:
example.com/index.php?
page=home&utm_source=StreamSend&utm_medium=email&utm_campaign=My
%2BEmail%2BSubject

6. View Results
• In order to keep track of your results, simply log into your
Google Analytics account and click on Traffic Sources or
Campaigns in the dashboard.
• You will be presented with a summary of your top traffic
sources and you can alternatively click on View Full
Report in order to see all your sources of traffic.
• There is a lot of data that is provided such as the
average session duration, bounce rate and many others.
• You can now use this data to measure and compare the
performance of all your email marketing campaigns.

7. Thank You
www.enCloud.com.au