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The integration of economy, social, and environmental protection is necessity to promote sustainable marine and fisheries development, especially in archipelagic states like Indonesia. The Blue Economy principle that is primarily concerned with natures' efficiency, social inclusiveness, and environmental protection is mostly suitable to apply in promoting an integrated marine and fisheries development for the prosperity of not only the present but also future generation. The implementation of Blue Economy principles on marine and fisheries deals with 2 major approaches: 1) promoting blue economy models of businesses and 2) developing blue economy zones. The first approach refers to business and investment that promote multiple revenue, employment, and income generation while the second approach deals with integrating marine and fisheries macro policies and developing integrated coastal zone management (ICZM) and other related land-based economy activities. This concept is aimed to provide a new way of thinking as a challenge to businesses and investors as well as governments in dealing economic opportunity in marine and fisheries. This concept was also initiated to respond to global issues as the global warming and climate change and their impacts have become apparent in damaging the environment, including ocean and coastal. Appropriate and strategic actions need to be done by not only the government but also private sectors.