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Green mobile apps


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winning solution for Nokia\'s green initiative

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Green mobile apps

  1. 1. Nokia- Case study<br />Team Name : Nine Point SomeOne<br />“ Connecting People with Nature”<br />
  2. 2. Contents<br />The Drive among consumers<br />1<br />Role of Mobile Environmental Solutions<br />2<br />Possible Mobile Solutions<br />3<br />Eco-System Needed <br />4<br />
  3. 3. The Drive among consumers<br />Make Customers Aware of the wrong they are doing<br />Cities where Tele-density > 50%<br />Rallies and intra city races.<br />Launching <br />Eco Drive<br /> Eco Drive Camps at hot places<br />Mass E mailings<br />Promotion at the distribution centers<br />
  4. 4. How to make people DO it…<br />1<br />3<br />2<br />We all know how to lose weight – <br />eat less and exercise more, but do we.<br />STIMULUS<br />Monetary<br />Fringe benefits<br />Psychological<br />Social Status<br />Green Points which will reflect love for nature<br />A STIMULUS has to be provided to make people immediately adopt the Green Technologies<br />
  5. 5. Role of Mobile Environmental Solutions<br />Largest Distribution network<br />With 200,000+ outlets<br />Subscriber base<br />400 million<br />Indian Market<br />Nokia<br />Growth rate of <br />10 million/month<br />62.5% market <br />share by value<br />70% urban tele-density<br />consumer base of 200 million<br />Data Source: How Nokia became India's largest MNC5 Jun 2009, 0445 hrs IST, MoinakMitra & BhanuPande, ET Bureau<br />
  6. 6. Role of Mobile Environmental Solutions<br />Thus Any solution that is implementable on mobile will directly target 400 million people.<br />And growing at a staggering 10 million people/month.<br />Any Nokia made solution will impact lives of over 200 million people in India alone.<br />And around 200million more people indirectly<br />
  7. 7. Role of Mobile Environmental Solutions<br />Sales of Nokia phones peak at sub-Rs. 5000 levels bought by consumers dominated by:<br />Non-metros and low income groups who use phone only for purpose of calling<br />Don’t care much about nature.<br />They Have to satisfy their physiological needs first.<br />So, the solutions have to be incorporated in the Rs. 5000 and above phones majorly.<br />Bought mostly by educated people<br />Also by people who can affect the change in a big way<br />
  8. 8. Software<br />Advertising<br />Hardware<br />Distribution network<br />Possible Mobile Solutions<br />
  9. 9. Solution #1: optiLumeno<br />A light detection system which detects if more than the needed light is there in the room and intimates the user to turn them off.<br />Configured with the light sensors present in mobile phones.<br />Senses light and <br />Displays the <br />Amount of <br />extra lumens present<br />Light<br />
  10. 10. Features of software<br />
  11. 11. Solution #2: Carcheck<br />Software to check your oil consumption and co2 emitted by your car. <br />Can be hardware based or simple calculation based on distance and mileage.<br />Also reminds you when to change your car’s filter and engine oil so that efficiency improves.<br />Let’s you know how much<br />CO2 you are emitting<br />
  12. 12. Features of the software<br />
  13. 13. Solution #3: Buybiode<br />A software solution to help customers be made aware of whether what they are buying is Eco-friendly or not (just like face recognition). <br />Also give a score so that they can compare.<br />And suggestions of related eco-products.<br />Image is processed<br />and displays the <br />nature of product<br />
  14. 14. Features of Software<br />
  15. 15. Solution #4: Remiever<br />A simple software that reminds people to save energy everyday.<br />Will give daily tip as soon as one connects to internet.<br />This will make people realize the ways to save energy.<br />Direct information <br />using GPRS<br />
  16. 16. Features of the software<br />
  17. 17. <ul><li>Solar Cell back flap can be used as automatic battery charger. Should be an ADD-ON.
  18. 18. The whole manufacturing process will use only eco-friendly as far as possible</li></ul>Hardware<br /><ul><li>Service centre should use recyclable paper only for all purposes. Will be cheap also.
  19. 19. Tie ups with Distributor of REVA-The battery car and also special discount on Nokia phones for REVA user.</li></ul>Distributor<br /><ul><li>Should display the positive side of becoming a part of the eco drive - both physical and emotional satisfaction.
  20. 20. Ambassador should also be related to the overall theme – (Sanjay Dutt)Munnabhai MBBS fulfiling Gandhi’s Dream</li></ul>Advertising<br />Other Solutions <br />
  21. 21. Eco System Needed<br />Source: Ministry of Environment accessed on july 18th 2009<br />
  22. 22. Eco System Needed- Internal Help<br />Government<br />Other industries<br />Presence of<br /> eco products<br /> Handset Subsidies<br />Eco- Drive<br />Awareness<br />Subordinate Nokia <br />by providing <br />raw materials<br />Promote R&D<br />Consumers<br />
  23. 23. Thank You !<br />“ Connecting people with nature”<br />