Introducing Songdew- The fastest growing music network in India

Songdew	
  

Songdew	
  
Social	
  Music	
  Network	
  
Music
Industry in
India has
been
Dominated
by Filmi
Music
Economics of
Business makes TV
channels & Radio
Stations Play Filmi
Music Only
However, since
last few
years,one is
experiencing the
resurgence of
indie music.
Music Festivals,
College Fests
are catalyst to
this
..BUT ,it is
Internet and
Social Media
which have
democratised the
process of
discovery and
promotion of new
music
What if there
is a digital
platform
exclusively for
music which
helps artists
to promote
their music &
enables music
lovers to
engage with
their favorite
bands
A platform
which provides
career defining
opportunities
(both online &
offline) to
artists and
bands
Introducing Songdew- The fastest growing music network in India
Introducing Songdew- The fastest growing music network in India
Within	
  few	
  months	
  of	
  its	
  launch,	
  
Songdew	
  has	
  emerged	
  as	
  the	
  largest	
  
music	
  network	
  in	
  India	
  with	
  15K	
  +	
  
ar9sts	
  using	
  the	
  innova:ve	
  features	
  of	
  
site	
  	
  to	
  promote	
  its	
  music	
  and	
  engage	
  
with	
  their	
  fans.	
  
Av	
  9me	
  spent	
  on	
  site	
  =	
  12	
  Min	
  +	
  
(	
  more	
  than	
  any	
  music	
  network)	
  
What	
  makes	
  Songdew	
  the	
  most	
  
preferred	
  and	
  leading	
  music	
  network	
  
amongst	
  ar9sts	
  and	
  music	
  lovers?	
  
Exposure	
  to	
  Ar9sts	
  &	
  Their	
  Music	
  
Featured	
  ar9st	
  /Songdew	
  
Pick	
  
The	
  profile	
  of	
  popular	
  and	
  
upcoming	
  ar:sts	
  are	
  featured	
  
and	
  their	
  music	
  is	
  promoted	
  
through	
  widgets	
  on	
  website,	
  on	
  
Songdew	
  Radio,	
  through	
  e	
  
mailers	
  &	
  	
  on	
  social	
  media	
  
	
  
	
  
Exposure	
  to	
  Ar9sts	
  &	
  Their	
  Music	
  
Songdew	
  Charts	
  
bring	
  the	
  popular	
  
music	
  /	
  ar:sts	
  every	
  
day	
  to	
  the	
  music	
  
lovers.	
  
Genre	
  filters	
  allow	
  people	
  
to	
  listen	
  to	
  the	
  music	
  of	
  
their	
  choice	
  	
  
	
  
Exposure	
  to	
  Ar9sts	
  &	
  Their	
  Music	
  
Songdew	
  Radio	
  &	
  
Playlists	
  
Good	
  music	
  gets	
  
exposure	
  on	
  
Songdew	
  Radio	
  
and	
  also	
  on	
  
Featured	
  Playlists	
  
Exposure	
  to	
  Ar9sts	
  &	
  Their	
  Music	
  
Ar9st	
  Profile	
  Page	
  
A	
  profile	
  page	
  gets	
  
created	
  for	
  every	
  ar:st	
  as	
  
he	
  uploads	
  content	
  and	
  
other	
  relevant	
  details.	
  
Easy	
  for	
  Ar:sts	
  to	
  
promote	
  their	
  work	
  and	
  
for	
  music	
  lovers	
  to	
  have	
  
all	
  informa:on	
  about	
  an	
  
ar:st	
  at	
  one	
  place	
  
Tools	
  To	
  Promote	
  Music	
  
Easy	
  Sharing	
  with	
  
Exclusive	
  Songdew	
  Wave	
  
Player	
  Widget	
  	
  
Ar:sts	
  and	
  music	
  lovers	
  
can	
  share	
  any	
  	
  track,	
  video	
  
etc.	
  on	
  all	
  prominent	
  social	
  
networks	
  (	
  Facebook,	
  
twiKer,	
  Pinterest,	
  Tumblr,	
  
G+	
  )	
  
A	
  wave	
  form	
  gets	
  created	
  
for	
  every	
  track	
  uploaded	
  
and	
  the	
  same	
  could	
  be	
  
shared	
  with	
  the	
  player	
  on	
  
facebook	
  :me	
  lines.	
  	
  
Thus,	
  the	
  tracks	
  could	
  be	
  
played	
  on	
  Facebook	
  itself.	
  
Tools	
  To	
  Promote	
  Music	
  
Customised	
  E-­‐mailers	
  
for	
  Fans	
  
Ar:sts	
  could	
  create	
  
customised	
  e-­‐mailers	
  
to	
  promote	
  their	
  
music,	
  videos,	
  events	
  
by	
  few	
  clicks	
  and	
  
send	
  the	
  same	
  to	
  
their	
  fans..	
  
They	
  could	
  also	
  check	
  
key	
  analy:cs	
  like	
  
open	
  rate/click	
  rate	
  …
all	
  for	
  Free	
  !	
  
Tools	
  To	
  Promote	
  Music	
  
Songdew	
  Propacks	
  
Op:ons	
  for	
  ar:sts	
  
to	
  promote	
  their	
  
music	
  on	
  Songdew	
  
and	
  social	
  media	
  
Facilita9ng	
  Engagement	
  	
  
Every	
  user	
  could	
  
track	
  various	
  
ac:vi:es	
  and	
  
gets	
  news	
  feed	
  
of	
  his/her	
  
followers	
  on	
  
easy	
  to	
  navigate	
  
dashboard	
  
Opportuni9es	
  for	
  Ar9sts	
  
Songdew	
  
features	
  
various	
  
opportuni:es	
  
for	
  ar:sts	
  to	
  
promote	
  their	
  
music	
  or	
  
perform	
  in	
  
gigs	
  
Opportuni9es	
  for	
  Ar9sts	
  
A	
  few	
  partners	
  with	
  whom	
  Songdew	
  is	
  working	
  	
  
to	
  create	
  opportuni9es	
  for	
  ar9sts/bands	
  
Mobile	
  Site	
  with	
  simplified	
  UI	
  for	
  
people	
  on	
  the	
  go	
  
Free	
  The	
  Music	
  –	
  A	
  Unique	
  Ini9a9ve	
  
Bands/ar:sts	
  from	
  
the	
  pool	
  of	
  ar:sts	
  on	
  
website	
  are	
  iden:fied	
  
and	
  their	
  music	
  is	
  
launched	
  globally	
  by	
  
Songdew	
  with	
  
extensive	
  promo:on	
  	
  
and	
  the	
  opportunity	
  to	
  

ar:sts	
  to	
  perform	
  in	
  the	
  
best	
  venues	
  in	
  the	
  
country	
  

	
  
Free	
  The	
  Music	
  :	
  Jumpstart	
  	
  to	
  the	
  Career	
  
Songdew	
  provides	
  unique	
  des9na9on	
  to	
  reach	
  
young	
  audience	
  through	
  music.	
  
	
  
We	
  will	
  be	
  happy	
  to	
  discuss	
  ideas	
  of	
  developing	
  
unique	
  and	
  engaging	
  concepts	
  integra9ng	
  your	
  
messaging	
  /posi9oning	
  requirements	
  around	
  
music	
  	
  and	
  community	
  on	
  Songdew.	
  
	
  
Thank	
  you	
  
1 of 26

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Introducing Songdew- The fastest growing music network in India

  • 1. Songdew   Songdew   Social  Music  Network  
  • 3. Economics of Business makes TV channels & Radio Stations Play Filmi Music Only
  • 4. However, since last few years,one is experiencing the resurgence of indie music. Music Festivals, College Fests are catalyst to this
  • 5. ..BUT ,it is Internet and Social Media which have democratised the process of discovery and promotion of new music
  • 6. What if there is a digital platform exclusively for music which helps artists to promote their music & enables music lovers to engage with their favorite bands
  • 7. A platform which provides career defining opportunities (both online & offline) to artists and bands
  • 10. Within  few  months  of  its  launch,   Songdew  has  emerged  as  the  largest   music  network  in  India  with  15K  +   ar9sts  using  the  innova:ve  features  of   site    to  promote  its  music  and  engage   with  their  fans.   Av  9me  spent  on  site  =  12  Min  +   (  more  than  any  music  network)  
  • 11. What  makes  Songdew  the  most   preferred  and  leading  music  network   amongst  ar9sts  and  music  lovers?  
  • 12. Exposure  to  Ar9sts  &  Their  Music   Featured  ar9st  /Songdew   Pick   The  profile  of  popular  and   upcoming  ar:sts  are  featured   and  their  music  is  promoted   through  widgets  on  website,  on   Songdew  Radio,  through  e   mailers  &    on  social  media      
  • 13. Exposure  to  Ar9sts  &  Their  Music   Songdew  Charts   bring  the  popular   music  /  ar:sts  every   day  to  the  music   lovers.   Genre  filters  allow  people   to  listen  to  the  music  of   their  choice      
  • 14. Exposure  to  Ar9sts  &  Their  Music   Songdew  Radio  &   Playlists   Good  music  gets   exposure  on   Songdew  Radio   and  also  on   Featured  Playlists  
  • 15. Exposure  to  Ar9sts  &  Their  Music   Ar9st  Profile  Page   A  profile  page  gets   created  for  every  ar:st  as   he  uploads  content  and   other  relevant  details.   Easy  for  Ar:sts  to   promote  their  work  and   for  music  lovers  to  have   all  informa:on  about  an   ar:st  at  one  place  
  • 16. Tools  To  Promote  Music   Easy  Sharing  with   Exclusive  Songdew  Wave   Player  Widget     Ar:sts  and  music  lovers   can  share  any    track,  video   etc.  on  all  prominent  social   networks  (  Facebook,   twiKer,  Pinterest,  Tumblr,   G+  )   A  wave  form  gets  created   for  every  track  uploaded   and  the  same  could  be   shared  with  the  player  on   facebook  :me  lines.     Thus,  the  tracks  could  be   played  on  Facebook  itself.  
  • 17. Tools  To  Promote  Music   Customised  E-­‐mailers   for  Fans   Ar:sts  could  create   customised  e-­‐mailers   to  promote  their   music,  videos,  events   by  few  clicks  and   send  the  same  to   their  fans..   They  could  also  check   key  analy:cs  like   open  rate/click  rate  … all  for  Free  !  
  • 18. Tools  To  Promote  Music   Songdew  Propacks   Op:ons  for  ar:sts   to  promote  their   music  on  Songdew   and  social  media  
  • 19. Facilita9ng  Engagement     Every  user  could   track  various   ac:vi:es  and   gets  news  feed   of  his/her   followers  on   easy  to  navigate   dashboard  
  • 20. Opportuni9es  for  Ar9sts   Songdew   features   various   opportuni:es   for  ar:sts  to   promote  their   music  or   perform  in   gigs  
  • 21. Opportuni9es  for  Ar9sts   A  few  partners  with  whom  Songdew  is  working     to  create  opportuni9es  for  ar9sts/bands  
  • 22. Mobile  Site  with  simplified  UI  for   people  on  the  go  
  • 23. Free  The  Music  –  A  Unique  Ini9a9ve   Bands/ar:sts  from   the  pool  of  ar:sts  on   website  are  iden:fied   and  their  music  is   launched  globally  by   Songdew  with   extensive  promo:on     and  the  opportunity  to   ar:sts  to  perform  in  the   best  venues  in  the   country    
  • 24. Free  The  Music  :  Jumpstart    to  the  Career  
  • 25. Songdew  provides  unique  des9na9on  to  reach   young  audience  through  music.     We  will  be  happy  to  discuss  ideas  of  developing   unique  and  engaging  concepts  integra9ng  your   messaging  /posi9oning  requirements  around   music    and  community  on  Songdew.