Organization Theory & Management


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Organization Theory & Management

  1. 1. Case Study MTV :Forever Young Organization Theory and Management
  2. 2. Outline <ul><li>Case Brief </li></ul><ul><ul><li>Company Profile </li></ul></ul><ul><li>Organizations and Approaches </li></ul><ul><li>Roles of Manager </li></ul><ul><li>Major Challenges </li></ul><ul><li>Management Styles </li></ul><ul><li>MTV in India </li></ul>
  3. 3. Organization and approaches <ul><li>Organization can be defined as a group of people working together for the innovation of new ideas, working in a highly volatile (fast changing) environment, so that they can focus to achieve there goal of catering to the needs and interest of there target audiences </li></ul><ul><li>Classical school Of management -14 principle of management-highly flexible and adapted to wide variety of circumstances. </li></ul><ul><li>Forecasting </li></ul><ul><li>Controlling </li></ul><ul><li>Initiative </li></ul><ul><li>Espirit de corps </li></ul>
  4. 4. Contd… <ul><li>Contingency Approach - Situational approach </li></ul><ul><li>Which quality and technique will be effective in a particular situation, under particular circumstances and at particular time best contribute to attainment of the goals. </li></ul><ul><li>Theory Y </li></ul><ul><li>A management where employees love there work, motivated to achieve there objectives and capable of self directions and self controls. </li></ul>
  5. 5. Roles of Manager <ul><li>Interpersonal roles: </li></ul><ul><li>Figure head </li></ul><ul><li>Leader </li></ul><ul><li>Liaison </li></ul><ul><li>Motivator </li></ul><ul><li>Informational roles: </li></ul><ul><li>Monitor </li></ul><ul><li>Disseminator </li></ul><ul><li>Contd…. </li></ul>
  6. 6. Roles of Manager contd… <ul><li>Spokesperson </li></ul><ul><li>Decisional Roles: </li></ul><ul><li>Entrepreneur </li></ul><ul><li>Disturbance handler </li></ul><ul><li>Resource allocator </li></ul><ul><li>Negotiator </li></ul>
  7. 7. Activities performed by manager in the case <ul><li>Recruiting and selecting the employees </li></ul><ul><li>Motivating the employees </li></ul><ul><li>Feasibility analysis of new projects </li></ul><ul><li>Periodical review of the existing projects </li></ul><ul><li>Representing the organization </li></ul>
  8. 8. MTV’ s Management Style <ul><li>Coordinating with the various record labels and companies. </li></ul><ul><li>Creating a number of variety shows and programs that satisfy the taste and preferences. </li></ul><ul><li>Radical and pragmatic in inoculating changes within the industry. </li></ul><ul><li>Handling cultural diversity </li></ul>
  9. 9. Management styles contd…. <ul><li>Constant support for social and political causes.  </li></ul><ul><li>Dynamic working environment. </li></ul><ul><li>MTV Networks Internship. </li></ul><ul><li>Shift from Music Television to Music in the Internet, Music in Wireless solutions. </li></ul><ul><li>Appeal to population. </li></ul>
  10. 10. Major Challenges <ul><li>Speed of Responsiveness </li></ul><ul><li>Global Competition </li></ul><ul><li>Handling Diversity </li></ul><ul><li>Retaining Talent </li></ul><ul><li>Consistent Performance </li></ul>
  11. 11. MTV in INDIA <ul><li>MTV networks, division of Viacom, operates 72 international channel including. </li></ul><ul><li>MTV made its debut in India in 1991 when its distributor was the Hong Kong –based Star Network. </li></ul><ul><li>Its India operations started in 1996 with the launch of MTV India. -MTV is a 24 hour music channel that primarily caters age </li></ul><ul><li>group of 12- 34 years old by offering combination of </li></ul><ul><ul><li>-adventure </li></ul></ul><ul><ul><li>-humor </li></ul></ul><ul><ul><li>-fashion & style </li></ul></ul><ul><ul><li>-fiction </li></ul></ul><ul><ul><li>Presented by VJ’s. </li></ul></ul>
  12. 12. MTV in INDIA contd… <ul><li>Apart from being a music channel, it also </li></ul><ul><li>hosts a number of talent shows and award </li></ul><ul><li>shows, which are funky and appealing to the </li></ul><ul><li>young generation, includes MTV Bakra , MTV </li></ul><ul><li>India Style Award, Roadies, Splitsvilla and many </li></ul><ul><li>more. </li></ul><ul><li>Managing Director: Mr. Anuj Poddar </li></ul><ul><li>Office-Mumbai(parel) </li></ul>
  13. 14. <ul><li>THANK YOU </li></ul>