A REPORT                          ON  “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWOWHEELERS MECHANIC WITHIN NORTHERN AND SO...
A REPORT                       ON  “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWOWHEELERS MECHANIC WITHIN NORTHERN AND SOUTH...
I look upon this as a on-job learning experience which I would cherish. To know aboutthe potential of SERVO-4T and analyse...
A REPORT                       ON  “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWOWHEELERS MECHANIC WITHIN NORTHERN AND SOUTH...
A REPORT                       ON  “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWOWHEELERS MECHANIC WITHIN NORTHERN AND SOUTH...
I look upon this as a on-job learning experience which I would cherish. To know aboutthe potential of SERVO-4T and analyse...
B) GRAPHS AND PIE-CHART REPRESENTATION OF THE      FOLLOWING AREAS:        1) R.T NAGAR        2) HEBBAL        3) SHIVAJI...
The first step with we started our work is to study the Bangalore city map and thenas per the work given to me to study an...
“TO ANALYSE SERVO4T POTENTIAL ANDTO MAP TWO WHEELERS MECHANIC WITHIN EASTERN ANDWESTERN PARTS OF BANGLORE CITY.”   a. Type...
b. SERVO 4T consumption in the two wheelers within the Bangalore city.c. To give suggestion after analyzing the feedback w...
Now with the database, Indian Oil Corporation Limited can use the database to  run various schemes for the mechanics as th...
2) TOTAL NUMBER OF VEHICLES COMING TO YOUR SERVICECENTER(Per Day):     0-10     11-20     21-30     31 or MORE3) WHICH...
9) ENGINE OIL YOU BUY ON:    CASH BASIS    CREDIT BASIS    WITH SOME CREDIT AND SOME PAYMENTANY OTHER(Pl.specify):10) D...
   YES     NO16) IF YOU USE INDIAN OIL WHAT SHOULD COMPANY DO TO MAKEYOU HAPPY IN THE COMING YEARS?17) WHAT LEVEL OF CON...
targeted some mechanics on a random basis to know whether the questionnaires are arranged in order and no data redundancy ...
   SCOOTERS     BIKES     MOPEDS     IF ANY OTHER(pl.specify)3) TOTAL NUMBER OF VEHICLES COMING TO YOUR SERVICECENTER(...
1.noice is less,oil life is more , viscosityof castrol is more as compare toservo,improve the advertisement ,gives us gift...
   SERVO      CASTROL      POWER      BPCL OIL      SHELL      IF ANY OTHER(Pl.specify):14) WHILE DECIDING WHICH OIL...
 60 PERCENT AND ABOVE  18)DO YOU THINK SERVO 4T AS A OUALITY PRODUCT OF  INDIAN OIL:      YES      NO  19) DO YOU THINK...
2006-2007                                    2056175                                  423320     IIND PHASE               ...
penzol oil                                                                               1idemitasu oil                   ...
idemitasu oil                                                                                 0Veedol                     ...
penzol oil                                                             1idemitasu oil                                     ...
penzol oil                                                                1idemitasu oil                                  ...
penzol oil                                                                   0idemitasu oil                               ...
idemitasu oil                                                           0Veedol                                           ...
idemitasu oil                                                                           0Veedol                           ...
penzol oil                                                                              0idemitasu oil                    ...
penzol oil                                                                       1idemitasu oil                           ...
hpcl oil                                                                      0penzol oil                                 ...
bpcl oil                                                                       0hpcl oil                                  ...
bpcl oil                                                               0hpcl oil                                          ...
hpcl oil                                                                                        0penzol oil               ...
hpcl oil                                                                                 0penzol oil                      ...
hpcl oil                                                                              0penzol oil                         ...
bpcl oil                                                                         1hpcl oil                                ...
hpcl oil                                                                       0penzol oil                                ...
penzol oil                                                                                             0idemitasu oil     ...
penzol oil                                                                         0idemitasu oil                         ...
penzol oil                                                                       1idemitasu oil                           ...
penzol oil                                                                1idemitasu oil                                  ...
F) Confidence –level ,the mechanics have in Indian-oil Products.         G) Average Quantity of Engine-oil usage per day.F...
Resources          Maximum Memory                   Required                                    5872 (5.734K) bytes       ...
KMO and Bartletts Test              Kaiser-Meyer-Olkin Measure of Sampling Adequacy.                                      ...
Extraction QUALITY                       .728 QUANTITY                      .793 SERVICED                      .697 CONFID...
REGRESSIONSPSS deals with two types of regression analysis:-A. Bavariate analysisIt measures the association between an i...
FACTOR ANALYSISFactor analysis can be defined as a set of variables in which the observable ormanifest responses of the in...
D) TOTAL VARIANCE EXPLAINEDTotal variance explained the eigen valueswhich represent extent of coverage of the critical fa...
The following are the conclusion we got after      analyzing the Project Report:   A) Since the average change of engine o...
The following are the list of appendix enclosed with this Project.They are: A) Map showing mechanics concentration in the ...
REFERRENCESSecondary Data from IOCL Ltd database .Data from Commissioner of Transport Office i.e number of 2-wheelersregis...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGL...
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A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGLORE CITY”

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A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWO WHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGLORE CITY”

  1. 1. A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWOWHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGLORE CITY” BY MUZZAMIL KHWAJA INDIAN OIL CORPORATION LIMITED SUBMITTED ON:16.05.2007CONTRACT:
  2. 2. A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWOWHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGLORE CITY” BY MUZZAMIL KHWAJA A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF MBA PROGRAM OF ICFAI BUSINESS SCHOOLDISTRIBUTION LIST: ACKNOWLEDGEMENTS
  3. 3. I look upon this as a on-job learning experience which I would cherish. To know aboutthe potential of SERVO-4T and analyse from a marketing prospective was somethingworth an expectation. I not only had the opportunity of knowing their engine oils but alsoto know the factors which have an impact on the sale of their Engine-oil. I owe mysincere gratitude to IBS, Bangalore for providing me with such an oppurtunity to learn . There are some people without whom this project wouldnever had been completed. I also would like to give a special vote of thanks to ourorganization i.e. Indian Oil Corporation Ltd for providing me a wonderful opportunity towork for them. I would also like to thank my Company Guide-Mr. J. Rjakumar forhelping me and enriching my knowledge with valuable suggestions which proved to be ofgreat importance during the course of project work. I would also like to thank my facultyguide-Mr. R.Srinivavan for having faith in us and helping in whatever way he can. I owemy sincere gratitude to you, Sir. Last but certainly not the least, I would like to thank allthe mechanics in Northern and Southern parts of Bangalore for taking out time from theirhectic schedule and providing valuable information to us. I would like to say that I have tried to analyse and mapthe mechanics in Northern and Southern parts of Bangalore but I also believe that thereis also scope of improvement. So, any suggestions to inculcate will be appreciated.MUZZAMIL KHWAJA15.03.2008
  4. 4. A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWOWHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGLORE CITY” BY MUZZAMIL KHWAJA SUBMITTED ON:16.05.2007CONTRACT:
  5. 5. A REPORT ON “TO ANALYSE SERVO4T POTENTIAL AND TO MAP TWOWHEELERS MECHANIC WITHIN NORTHERN AND SOUTHERN PARTS OF THE BANGLORE CITY” BY MUZZAMIL KHWAJA A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF MBA PROGRAM OF ICFAI BUSINESS SCHOOLDISTRIBUTION LIST: ACKNOWLEDGEMENTS
  6. 6. I look upon this as a on-job learning experience which I would cherish. To know aboutthe potential of SERVO-4T and analyse from a marketing prospective was somethingworth an expectation. I not only had the opportunity of knowing their engine oils but alsoto know the factors which have an impact on the sale of their Engine-oil. I owe mysincere gratitude to IBS, Bangalore for providing me with such an oppurtunity to learn . There are some people without whom this project wouldnever had been completed. I also would like to give a special vote of thanks to ourorganization i.e. Indian Oil Corporation Ltd for providing me a wonderful opportunity towork for them. I would also like to thank my Company Guide-Mr. J. Rjakumar forhelping me and enriching my knowledge with valuable suggestions which proved to be ofgreat importance during the course of project work. I would also like to thank my facultyguide-Mr. R.Srinivavan for having faith in us and helping in whatever way he can. I owemy sincere gratitude to you, Sir. Last but certainly not the least, I would like to thank allthe mechanics in Northern and Southern parts of Bangalore for taking out time from theirhectic schedule and providing valuable information to us. I would like to say that I have tried to analyse and mapthe mechanics in Northern and Southern parts of Bangalore but I also believe that thereis also scope of improvement. So, any suggestions to inculcate will be appreciated.MUZZAMIL KHWAJA15.03.2008 LIST OF ILLUSTRATIONS A) LIST OF TABLES: 1) DATABASE OF MECHANICS IN NORTHERN AND SOUTHERN ZONES OF BANGALORE 2) SPSS ANALYSIS SHEET OF THE FACTORS AFFECTING ENGINE-OIL MARKET
  7. 7. B) GRAPHS AND PIE-CHART REPRESENTATION OF THE FOLLOWING AREAS: 1) R.T NAGAR 2) HEBBAL 3) SHIVAJI NAGAR 4) YELAHANKA 5) FRASTER TOWN 6) KAMRAJ ROAD 7) J.P. NAGAR 8) JAYANAGAR 9) BANNERGAHTTA ROAD 10) AUDIGODI 11) ANEPALYA 12) AUSTIN TOWN 13) BANASHANKARI 14) BANASHANKARI-II 15) BANASHANKARI-III 16) MADIVALA 17) KORAMANGLA 18) BTM 19) DHARMA COLLEGE 20) KANAKAPURA ROAD 21) KONANAKUNTE POST ABSTRACTThe Project we started with mapping various parts of the Bangalore city.The first step in our project was to prepare a set of Questionnaire regarding theset of questionnaire is given below:
  8. 8. The first step with we started our work is to study the Bangalore city map and thenas per the work given to me to study and to map all the mechanics within theNorthern and Southern parts of Bangalore city. Preparing a set of questionnaires which includesall various Marketing Business Methods. The two types of Questionnairestechniques we used are: 1. Open ended Questionnaires : 2. Using interval scales : 3. Preparing a set of questionnaires using the above marketing research techniques covering all aspect of questionnaire required that we need to study. 4. We then conducted a pilot study about the set of questionnaires we had prepared, So as to check its relevancy ie how authentic our questionnaire is and if we need to add any question that might be required to be added in the questionnaire. 5. We understand the mechanics buying behavior, So as to what are the factors for referring a particular brand of Engine oil and what are the reasons for going for the Engine oil only if there are preferences. 6. We spend some time with the mechanic, with the set of questionnaire and how to know as what makes an oil market work. 7. We analyzed the feedback given to us by them. 8. At the end we calculate the oil potential depending on the secondary data provided by the Commisioner of Road Transport office,Banaglore. INTRODUCTION A) OBJECTIVE OF THE PROJECT
  9. 9. “TO ANALYSE SERVO4T POTENTIAL ANDTO MAP TWO WHEELERS MECHANIC WITHIN EASTERN ANDWESTERN PARTS OF BANGLORE CITY.” a. Types of engine oil players present within the Indian market. b. To understand various marketing strategies used by engine oil companies. c. To find out at which pocket within the city the sales of servo 4t is strong and where it’s weak. d. To reduce the gap between the mechanics and the company. The survey will help the Indian oil corporation to run various schemes and to provide mechanic more margins on the purchase of each liter of SERVO 4T. B) SCOPE OF THE STUDY The project has been divided into threephases so as to get the best results from the survey done-: First phasea. To collect information about the number of two wheelers registered (both 2 stroke aswell as 4 stroke engine) registered within the Bangalore city from the office of roadtransport commissioner from the year 2001-2007.b. To prepare questionnaire which can be analyzed and help Indian Oil CorporationLimited to know which the area they need to improve are. Second phaseTo divide Bangalore into -:a. Northb. Southc. Eastd .WestMapping the number of mechanics in each zone and then preparing a databaseabout the mechanics. The database will include -: a. Name b. Address c. Telephone number d. Type of engine oil they prefer. e. Why they prefer that particular brand of oil? Third phasea. Analysis the feedback given by the mechanics.
  10. 10. b. SERVO 4T consumption in the two wheelers within the Bangalore city.c. To give suggestion after analyzing the feedback what are the area ofimprovements for SERVO 4T Engine oil.d. At last finding out the market potential for Servo-4T depending on thesecondary data provided by Commissioner of Road Transport office,Banaglore. C) LIMITATIONS OF THE STUDY The Market research that we are conducting is onlylimited to the two wheelers segment , as there as other segment like three wheelersand four wheelers which includes cars, LCV,HCV etc are present . Our product istotally focused on the two wheeler segment and to find with that what is theconsumption of Servo4T which is a product of Indian Oil Corporation Limited andits consumption in the 2-wheelers that are registered within the Bangalore City andnot outside. D) SOURCES AND METHODS After analyzing the Bangalore city map and dividing thecity into East/West. We tried to study and as per the secondary data about themechanics concentration provided by the Indian Oil Corporation Limited, we wentfor the survey to the following places in the East and West zones of the city. Withthat we tried to cover a radius of 3 kilometers in that particular part of the city andwe tried to map as much as mechanics in that particular area.Mapping and trying to reach as much as mechanics we are making a databasewhich will include - : 1. Name of the garage 1. Address of the mechanic 2. Telephone number of the mechanic. 4. Concentration of the mechanic in that place.
  11. 11. Now with the database, Indian Oil Corporation Limited can use the database to run various schemes for the mechanics as they have got all the information and can also try to reduce the gap between the company and the mechanics. Secondly, we have to calculate the market-potential of SERVO-4T depending on the no of the two-wheelers registering in Bangalore and the time taken by them to change oil on a yearly basis. The responses by them will depend on the questionnaire designed by us. A sample of the questionnaire is as follows: THE PERSONAL PERFORMA OF THE MECHANICNAME OF THE MECHANIC NAME OF THE SERVICE CENTREADDRESSCONTACT NUMBERAREA SURVEYEDTYPES OF VEHICLE SERVICEDTYPES OF ENGINE SERVICEDTYPE OF ENGINE OIL RECOMMENDED……………………………………………………………………………… SURVEY QUESTIONNAIRE WITH RESPONSES1) TYPE OF VEHICLE:  2-WHEELERS-  3-WHEELERS  4-WHEELERS
  12. 12. 2) TOTAL NUMBER OF VEHICLES COMING TO YOUR SERVICECENTER(Per Day):  0-10  11-20  21-30  31 or MORE3) WHICH TYPE OF ENGINE YOU DEAL MORE:  2-STROKE ENGINE  4-STROKE ENGINE  BOTH4) AFTER HOW MANY KMS DO YOU RECOMMEND TO CHANGE ENGINEOIL IN 2- WHEELERS:  100-300  301-500  501-700  701 AND ABOVE5) AFTER HOW MANY Kms DO YOU RECOMMED CHANGE IN 3-WHEELERS:  100-300  301-500  501-700  701 AND ABOVE6) WHICH PARTICULAR BRAND OF ENGINE OIL YOU PREFER FOR 4-STROKE ENGINES:  SERVO  CASTROL active  POWER  BPCL OIL  SHELL  IF ANY OTHER(Pl.specify):7) WHY-8) DO YOU HAVE ANY PARTNERSHIP WITH ANY OF THE ENGINE OILCOMPANY , if so which one
  13. 13. 9) ENGINE OIL YOU BUY ON:  CASH BASIS  CREDIT BASIS  WITH SOME CREDIT AND SOME PAYMENTANY OTHER(Pl.specify):10) DO YOUR CUSTOMERS PREFER ANY PARTICULAR ENGINE OIL:  IF YES(Pl. specify the name)  NO11) ACCORDING TO YOU WHICH ENGINE OIL COMPANY IS DOINGWELL IN MARKET:  IOCL  BPCL  HPCL  ANY OTHER(Pl.specify)12) WHAT IS THE MAXIMUM PRICE OF ENGINE OIL YOU EXPECT FROMOIL COMPANIES(IN INR):  75-100  100-125  125-150  150-17513) WHICH ENGINE OIL YOU THINK LASTS LONGER WITHIN THEENGINE:  SERVO  CASTROL  POWER  BPCL OIL  SHELL  IF ANY OTHER(Pl.specify)14) WHILE DECIDING WHICH OIL TO USE YOU ARE:  COMPANY CENTRIC  CUSTOMER CENTRIC15) ARE YOU AWARE OF ENGINE OIL PRODUCTS WHICH INDIAN OILOFFERS:
  14. 14.  YES  NO16) IF YOU USE INDIAN OIL WHAT SHOULD COMPANY DO TO MAKEYOU HAPPY IN THE COMING YEARS?17) WHAT LEVEL OF CONFIDENCE DO YOU HAVE IN IOCL PRODUCTS:  0-20 PERCENT  20-40 PERCENT  40-60 PERCENT  60 PERCENT AND ABOVE18) ACCORDING TO YOU WHAT SHOULD INDIAN OIL DO TO INCREASEITS SALES IN ENGINE-OIL SEGMENT?21.DO YOU THINK SERVO 4T AS A OUALITY PRODUCT OF INDIAN OIL:  YES  NO19) DO YOU THINK SERVO 4T HAS GOT THE POTENTIAL TO BE AMARKET LEADER:  YES  NO  CAN’T SAY20) DOES YOUR CUSTOMER ASK FOR SERVO 4T ENGINE OIL:  YES  NO………………………………………………………………………………... MAIN TEXT IST STAGE: (A) A pilot study was conducted on the basis of designed questionnaires to check the accuracy of the designed questionnaires.In the pilot study we
  15. 15. targeted some mechanics on a random basis to know whether the questionnaires are arranged in order and no data redundancy is taking place.A sample of pilot study is shown below:THE PERSONAL PERFORMA OF THE MECHANICNAME OF THE MECHANIC basantNAME OF THE SERVICE CENTRE Vishnu motorsADDRESS no3, 24,bar a1 , 100 feet ring road jp nagar, post , banglore 78CONTACT NUMBER9343705730AREA SURVEYEDjp nagarTYPES OF VEHICLE SERVICED2 wheelers dealerTYPES OF ENGINE SERVICED4 stroke enginesTYPE OF ENGINE OIL RECOMMENDEDcastrol active……………………………………………………………………………… SURVEY QUESTIONNAIRE WITH RESPONSES1) TYPE OF VEHICLE:  2-WHEELERS  3-WHEELERS  4-WHEELERS2) IF 2-WHEELERS:
  16. 16.  SCOOTERS  BIKES  MOPEDS  IF ANY OTHER(pl.specify)3) TOTAL NUMBER OF VEHICLES COMING TO YOUR SERVICECENTER(Per Day):  0-10( 4 to 5 vehicles sold per day)  11-20  21-30  31 or MORE4) WHICH TYPE OF ENGINE YOU DEAL MORE:  2-STROKE ENGINE  4-STROKE ENGINE  BOTH5) AFTER HOW MANY kms DO YOU RECOMMEND TO CHANGEENGINE OIL IN 2- WHEELERS:  100-300  301-500  501-700  701 AND ABOVE(2500 km)6) WHICH PARTICULAR BRAND OF ENGINE OIL YOU PREFERFOR 4-STROKE ENGINES:  SERVO  CASTROL  POWER  BPCL OIL  SHELL  IF ANY OTHER(Pl.specify), shell7) YOUR REASON OF PREFERING A PARTICULAR OIL?
  17. 17. 1.noice is less,oil life is more , viscosityof castrol is more as compare toservo,improve the advertisement ,gives us gifts and offer given ,8) DO YOU HAVE ANY PARTNERSHIP WITH ANY OF THE ENGINEOIL COMPANY:  YES  NO9) ENGINE OIL YOU BUY ON:  CASH BASIS  CREDIT BASIS  WITH SOME CREDIT AND SOME PAYMENT  ANY OTHER(Pl.specify):10) DO YOUR CUSTOMERS PREFER ANY PARTICULAR ENGINEOIL:  IF YES(Pl. specify the name)  NO11) ACCORDING TO YOU WHICH ENGINE OIL COMPANY ISDOING WELL IN MARKET:  IOCL  BPCL  HPCL  ANY OTHER(Pl.specify)(castrol, shell)12) WHAT IS THE MAXIMUM PRICE OF ENGINE OIL YOU EXPECTFROM OIL COMPANIES(IN INR):  75-100  100-125  125-150  150-175(177 1 litre, )13) WHICH ENGINE OIL YOU THINK LASTS LONGER WITHIN THEENGINE:
  18. 18.  SERVO  CASTROL  POWER  BPCL OIL  SHELL  IF ANY OTHER(Pl.specify):14) WHILE DECIDING WHICH OIL TO USE YOU ARE:  COMPANY CENTRIC  CUSTOMER CENTRIC15) ARE YOU AWARE OF ENGINE OIL PRODUCTS WHICH INDIANOIL OFFERS:  YES  NO16) IF YOU USE INDIAN OIL WHAT SHOULD COMPANY DO TOMAKE YOU HAPPY IN THE COMING YEARS?1. pls work in the oil technicality.2.improve oil quality3.distributors need to be fast, for 4 years no one came to the shop.4.castrol gives gifts like uniforms to the mechanics5.rs 7-8 rupees margin in castrol.6.advertisment need to be more within the mechanic.7 offer are quit good17) WHAT LEVEL OF CONFIDENCE DO YOU HAVE IN IOCLPRODUCTS:  0-20 PERCENT  20-40 PERCENT  40-60 PERCENT
  19. 19.  60 PERCENT AND ABOVE 18)DO YOU THINK SERVO 4T AS A OUALITY PRODUCT OF INDIAN OIL:  YES  NO 19) DO YOU THINK SERVO 4T HAS GOT THE POTENTIAL TO BE A MARKET LEADER:  YES,  NO  CAN’T SAY 20) DOES YOUR CUSTOMER ASK FOR SERVO 4T ENGINE OIL:  YES  NO ………………………………………………………………………………... SURVEYING TEAM:: ABHISHEK PRAKASH (IBS,BANGALORE, IOCL LTD) MUZZAMIL KHWAJA (IBS,BANGALORE, IOCL LTD)(B) We went to Commissioner of Road Transport to collect the data regarding the number of vehicles registered in Bangalore City for the last five years to know the market potential of SERVO-4T depending on the vehicular population and the number of Engine-oil changes per vehicle in a year in Bangalore . ANNUAL NUMGER OF 2- NUMBER OF 4- TENURE WHEELERS(BANGALORE URBAN) WHEELERS(BANGALORE-URBAN) 2002-2003 1322758 25305 2003-2004 1433539 275387 2004-2005 1611080 326803 2005-2006 1859994 394419
  20. 20. 2006-2007 2056175 423320 IIND PHASE The Second phase of our project began by dividing Bangalore into North and South Zones. We went to the places to survey the mechanics and took their feedback regarding the questionnaires we had prepared. After doing so we prepared a database of the mechanics which is enclosed. Then we mapped those mechanics based on their concentration in the maps of Northern and Southern zones. The maps of those zones with their concentration in enclosed in the appendix.III RD PHASE : After mapping the mechanics we prepared pie-charts andGraphs of various areas which will help us to understand the share of SERVO-4Tin the particular area. We have incorporated the Graphs &Pie-carts of all the areaswe surveyed in the appendix.The graphs and pie-charts are as under: A) SHIVAJI NAGAR Engine oil preffered by the mechanics number of mechanics Servo 1 castrol 8 Shell 2 bpcl oil 1 hpcl oil 2
  21. 21. penzol oil 1idemitasu oil 0Veedol 0 0 SHIVA JI NAGAR NUMBER OF MECHANICS 9 8 7 6 5 number of mechanics 4 3 2 1 0 ol o l l pe oil it a il l l el oi oi ro rv o ed sh se st id zo l cl cl su ve ca bp hp n em ENGINE OILS SHIVAJI NAGAR servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolB.YELAHANKAEngine oil preffered by the mechanics number of mechanicsServo 4castrol 5Shell 1bpcl oil 1hpcl oil 0penzol oil 1
  22. 22. idemitasu oil 0Veedol 0 NUMBER OF MECHANICS YELAHANKA 6 5 4 3 number of mechanics 2 1 0 ol o bp l hp l pe oil it a il l l el oi oi ro rv em l o ed sh se st cl cl su o ve ca nz id ENGINE OILS YELAHANKA servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolC. RT NAGAREngine oil preffered by themechanics number of mechanicsServo 1castrol 7Shell 2bpcl oil 0hpcl oil 1
  23. 23. penzol oil 1idemitasu oil 0Veedol 0 RT NAGAR NUMBER OF MECHANICS 8 7 6 5 number of 4 3 mechanics 2 1 0 ita oil bp ll id nzo l l ol ve il ca o hp il i ro e pe l o o o rv ed sh st em l su cl se c ENGINE OILS R T NAGAR servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolD) HEBBALEngine oil preffered by themechanics number of mechanicsServo 2castrol 3Shell 1bpcl oil 0hpcl oil 0
  24. 24. penzol oil 1idemitasu oil 0Veedol 0 HEBBAL NUMBER OF MECHANICS 3.5 3 2.5 2 number of 1.5 mechanics 1 0.5 0 ol ca o bp ll hp il id nz il ita oil l ve l oi ro rv e o pe cl o ed sh se st em o l cl su ENGINE OILS HEBBAL servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedol E) FRASTER TOWNEngine oil preffered by themechanics number of mechanicsServo 0castrol 5Shell 0bpcl oil 0hpcl oil 0
  25. 25. penzol oil 0idemitasu oil 0Veedol 0 FRASTER TOWN NUMBER OF MECHANICS 6 5 4 number of 3 mechanics 2 1 0 ol ca o bp ll hp il id nzo l ita oil l ve l i oi ro rv e o pe l o ed sh se st em l cl su c ENGINE OILS FRASTER TOWN servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedol F) KAMARAJ ROADEngine oil preffered by the mechanics number of mechanicsServo 0Castrol 0Shell 3bpcl oil 1hpcl oil 1penzol oil 0
  26. 26. idemitasu oil 0Veedol 0 KAMARAJ ROAD NUMBER OF MECHANICS 3.5 3 2.5 2 number of 1.5 mechanics 1 0.5 0 ol ca o bp ll hp il id nz il ita oil l ve l oi ro rv e o pe cl o ed sh se st em o l cl su ENGINE OILS KAMARAJ ROAD servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedol G) KANAKAPURA ROADEngine oil preffered by the mechanics number of mechanicsServo 3Castrol 3Shell 1bpcl oil 1hpcl oil 1penzol oil 0
  27. 27. idemitasu oil 0Veedol 0 KANAKAPURA ROAD NUMBER OF MECHAN ICS 3.5 3 2.5 2 Series1 1.5 1 0.5 0 ol ca o bp ll hp il n il it a il l l oi ro rv e o pe l o em l o ed sh se st cl su c id zo ve ENGINE OIL KANAKAPURA ROAD servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolH) KONANAKUNTEEngine oil preferred by the mechanics number of mechanicsServo 1castrol 3Shell 2bpcl oil 0hpcl oil 0
  28. 28. penzol oil 0idemitasu oil 0Veedol 0 KONANAKUNTE NUMBER OF MECHANICS 3.5 3 2.5 2 Series1 1.5 1 0.5 0 l ca o bp ll o hp il n il it a il l il ro rv e o pe l o o ed o sh se st em l cl su c id zo ve ENGINE OIL KONANAKUNTE servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolI) BTMEngine oil preffered by the mechanics number of mechanicsServo 0castrol 2Shell 0bpcl oil 0hpcl oil 0
  29. 29. penzol oil 1idemitasu oil 0Veedol 1 BTM NUMBER OF MECHANICS 2.5 2 1.5 number of 1 mechanics 0.5 0 l ca o bp ll o hp il id nz il ita oil l ve l i ro rv e o pe cl o ed o sh se st em o l cl su ENGINE OILS BTM servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolJ) ANEPALYAEngine oil preffered by the mechanics number of mechanicsServo 3castrol 3Shell 0bpcl oil 0
  30. 30. hpcl oil 0penzol oil 1idemitasu oil 0Veedol 0 ANEPALYA NUMBER OF MECHANICS 3.5 3 2.5 2 number of 1.5 mechanics 1 0.5 0 ol ca o bp ll hp il id nz il ita oil l ve l oi ro rv e o pe cl o ed sh se st em o l cl su ENGINE OILS ANEPALYA servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolK) AUSTIN TOWNEngine oil preffered by the mechanics number of mechanicsServo 1castrol 2Shell 0
  31. 31. bpcl oil 0hpcl oil 0penzol oil 1idemitasu oil 0Veedol 1 AUSTIN TOWN NUMBER OF MECHANICS 2.5 2 1.5 number of 1 mechanics 0.5 0 ol ca o bp ll hp il id nz il ita oil l ve l oi ro rv e o pe cl o ed sh se st em o l cl su ENGINE OILS AUSTIN TOWN servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolL) DHARMARAM COLLEGEEngine oil preffered by the mechanics number of mechanicsServo 2castrol 1Shell 1
  32. 32. bpcl oil 0hpcl oil 0penzol oil 0idemitasu oil 0Veedol 1 DHARMARAM COLLEGE NUMBER OF MECHANICS 2.5 2 1.5 number of 1 mechanics 0.5 0 ol ca o bp ll hp il id nz il ita oil l ve l oi ro rv e o pe cl o ed sh se st em o l cl su ENGINE OILS DHARMARAM COLLEGE servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolM) BANNERGHATTAEngine oil preffered by the mechanics number of mechanicsServo 1castrol 3Shell 1bpcl oil 1
  33. 33. hpcl oil 0penzol oil 1idemitasu oil 1Veedol 1 BANNERGHATTA NUMBER OF MECHANICS 3.5 3 2.5 2 number of mechanics 1.5 1 0.5 0 ol o bp l hp l pe oil it a il l l el oi oi ro rv em l o ed sh se st cl cl su id zo ve ca n ENGINE OILS BANNERGHATTA servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolN) JP NAGAREngine oil preffered by the mechanics number of mechanicsServo 5castrol 7Shell 2bpcl oil 1
  34. 34. hpcl oil 0penzol oil 1idemitasu oil 1Veedol 0 J P NAGAR NUMBER OF MECHANICS 8 7 6 5 4 number of mechanics 3 2 1 0 ol o l l pe oil it a il l l el oi oi ro rv em l o ed sh se st cl cl su o ve ca nz bp hp id ENGINE OILS J P NAGAR servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolO) JAYANAGAREngine oil preffered by the mechanics number of mechanicsServo 3castrol 6Shell 0bpcl oil 2
  35. 35. hpcl oil 0penzol oil 1idemitasu oil 0Veedol 0 JANANAGAR NUMBER OF MECHANICS 7 6 5 4 number of mechanics 3 2 1 0 ol o l l pe oil it a il l l el oi oi ro rv o ed sh se st id zo l cl cl su ve ca bp hp n em ENGINE OILS JANANAGAR servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolP) BANASHANKARIEngine oil preffered by themechanics number of mechanicsServo 0castrol 4Shell 2
  36. 36. bpcl oil 1hpcl oil 0penzol oil 0idemitasu oil 0Veedol 0 BANASHANKARI NUMBER OF MECHANICS 4.5 4 3.5 3 2.5 number of 2 mechanics 1.5 1 0.5 0 l ca o bp ll o hp il id nz il ita oil l ve l i ro rv e o pe cl o ed o sh se st em o l cl su ENGINE OILS BANASHANKARI servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolQ) KORAMANGLAEngine oil preffered by the mechanics number of mechanicsServo 0castrol 2Shell 0bpcl oil 0
  37. 37. hpcl oil 0penzol oil 1idemitasu oil 0Veedol 0 KORAMANGLA NUMBER OF MECHANICS 2.5 2 1.5 number of 1 mechanics 0.5 0 l ca o bp ll o hp il id nz il ita oil l ve l i ro rv e o pe cl o ed o sh se st em o l cl su ENGINE OILS KORAMANGLA servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolR) MADIVALAEngine oil preffered by the mechanics number of mechanicsServo 3castrol 6Shell 0bpcl oil 0hpcl oil 0
  38. 38. penzol oil 0idemitasu oil 0Veedol 0 MADIVALA NUMBER OF MECHANICS 7 6 5 4 number of mechanics 3 2 1 0 ol o l l pe oil it a il l l el oi oi ro rv em l o ed sh se st cl cl su o ve ca nz bp hp id ENGINE OILS MADIVALA servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolS) BANASHANKARI II ND STAGEEngine oil preffered by the mechanics number of mechanicsServo 1castrol 1Shell 0bpcl oil 0hpcl oil 1
  39. 39. penzol oil 0idemitasu oil 1Veedol 0 BANASHANKARI IINDSTAGE NUMBER OF MECHANICS 1.2 1 0.8 number of 0.6 mechanics 0.4 0.2 0 l ca o bp ll o hp il id nz il ita oil l ve l i ro rv e o pe cl o ed o sh se st em o l cl suENGINE OILS BANASHANKARI IIND STAGE servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolT) BANASHANKARI IIIRD STAGEEngine oil preffered by the mechanics number of mechanicsServo 1castrol 3Shell 0bpcl oil 1hpcl oil 0
  40. 40. penzol oil 1idemitasu oil 1Veedol 0 BANASHANKARI IIIRD STAGE NUMBER OF MECHANICS 3.5 3 2.5 2 number of 1.5 mechanics 1 0.5 0 ol ca o bp ll hp il id nz il ita oil l ve l oi ro rv e o pe cl o ed sh se st em o l cl su ENGINE OILS BANASHANKARI IIIRD STAGE servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolU) AUDGODIEngine oil preffered by the mechanics number of mechanicsServo 3castrol 2Shell 1bpcl oil 0hpcl oil 1
  41. 41. penzol oil 1idemitasu oil 0Veedol 0 AUDGODI NUMBER OF MECHANICS 3.5 3 2.5 2 number of 1.5 mechanics 1 0.5 0 l ca o bp ll o hp il id nz il ita oil l ve l i ro rv e o pe cl o ed o sh se st em o l cl su ENGINE OILS AUDGODI servo castrol shell bpcl oil hpcl oil penzol oil idemitasu oil veedolThen we analysed the impact of variables which were more prominent in our datacollection . These variables are: B) No of mechanics C) Number of serviced vehicles D) Performance of a particular Engine-oil in a particular area. E) Quality of Engine-oil felt by the mechanics
  42. 42. F) Confidence –level ,the mechanics have in Indian-oil Products. G) Average Quantity of Engine-oil usage per day.For doing the above analysis,we have to employ Business Research Methodsnamely Factor analysis. Let us see exactly what factor analysis is and why we useSPSS :WHAT IS STATISTICAL PACAKAGE OF SOCIAL SCIENCE (SPSS)?SPSS is the acronym for Statistical package for social sciences. This package canperform highly complex data analysis using statistical and mathematical functionsby means of simple instructions. SPSS for windows provides a powerful statisticalanalysis and data management system in a graphical environment, usingdescriptive means and simple dialog box. Statistical analyses carried out throughSPSS can range from simple descriptive statistics like means and deviations toadvanced analyses like regression and factor analysis.Factor Analysis NotesOutput Created 14-MAY-2007 20:33:40CommentsInput Filter <none> Weight <none> Split File <none> N of Rows in 21 Working Data FileMissing Value Definition of MissingHandling MISSING=EXCLUDE: User-defined missing values are treated as missing. Cases Used LISTWISE: Statistics are based on cases with no missing values for any variable used.Syntax FACTOR /VARIABLES quality quantity serviced confide perform mechanic /MISSING LISTWISE /ANALYSIS quality quantity serviced confide perform mechanic /PRINT CORRELATION SIG DET KMO EXTRACTION ROTATION /FORMAT BLANK(.10) /PLOT EIGEN /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /CRITERIA ITERATE(25) /ROTATION VARIMAX /SAVE BART(ALL) /METHOD=CORRELATION .
  43. 43. Resources Maximum Memory Required 5872 (5.734K) bytes Elapsed Time 0:00:00.17Variables FAC1_1Created Component score 1 FAC2_1 Component score 2 Correlation Matrix(a) QUALITY QUANTITY SERVICED CONFIDE PERFOR Correlation QUALITY 1.000 -.315 -.420 .231 -.113 -.300 QUANTITY -.315 1.000 .665 -.396 -.303 .878 SERVICED -.420 .665 1.000 -.358 -.198 .678 CONFIDE .231 -.396 -.358 1.000 .218 -.564 PERFORM -.113 -.303 -.198 .218 1.000 -.331 MECHANIC -.300 .878 .678 -.564 -.331 1.000 Sig. (1-tailed) QUALITY .082 .029 .157 .313 .093 QUANTITY .082 .001 .038 .091 .000 SERVICED .029 .001 .056 .195 .000 CONFIDE .157 .038 .056 .172 .004 PERFORM .313 .091 .195 .172 .071 MECHANIC .093 .000 .000 .004 .071a Determinant = 5.101E-02
  44. 44. KMO and Bartletts Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .720 Bartletts Test of Sphericity Approx. Chi-Square 51.085 df 15 Sig. .000 Scree Plot 3.5 3.0 2.5 2.0 1.5 1.0Eigenvalue .5 0.0 1 2 3 4 5 6 Component Number Component Matrix(a) Component 1 2 QUALITY -.475 -.708 QUANTITY .890 SERVICED .817 .172 CONFIDE -.644 PERFORM -.390 .769 MECHANIC .931 Extraction Method: Principal Component Analysis. a 2 components extracted. Communalities
  45. 45. Extraction QUALITY .728 QUANTITY .793 SERVICED .697 CONFIDE .421 PERFORM .744 MECHANIC .874Extraction Method: Principal Component Analysis. Total Variance Explained Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings Component Total % of Variance Cumulative % Total % of Variance Cumulative % 1 3.118 51.959 51.959 3.117 51.954 51.954 2 1.140 18.996 70.955 1.140 19.001 70.955Extraction Method: Principal Component Analysis. Rotated Component Matrix(a) Component 1 2 QUALITY -.466 -.714 QUANTITY .890 SERVICED .815 .182 CONFIDE -.645 PERFORM -.400 .764 MECHANIC .932Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.a Rotation converged in 3 iterations. Component Transformation Matrix Component 1 2 1 1.000 .012 2 -.012 1.000Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
  46. 46. REGRESSIONSPSS deals with two types of regression analysis:-A. Bavariate analysisIt measures the association between an independentvariable and dependent variable. Y=MX+CY= DEPENDENT VARAIABLEX=INDEPENDENT VARIABLEC=Y INTERCEPTB.MULTIPLE REGRESSION ANALYSISIt is used for two purpose, it can beused to identify relationships between variables and to predict the outcomes. It canused to find answers like “how is sales volume related to pricing and advertisingexpenditure?”It can also be used to know the strength of the relationship betweenthe variables. For example, it helps the research to determine which of the twovariables –pricing and advertising expenditure-affects the sales volume morestrongly. Y=A+B1X1+B2X2+B3X3Y= DEPENDENT VARAIABLEX=INDEPENDENT VARIABLEA=Y INTERCEPT
  47. 47. FACTOR ANALYSISFactor analysis can be defined as a set of variables in which the observable ormanifest responses of the individuals on a set of variables are represented asfunctions of a small of latent variables called factors. Factor analysis is used whenresearch problem involves a larger number of variables making the analysis andinterpretation of the problem difficult.Terminology in factor analysis:a) factor A factor is an underlying construct or dimension that represent a set ofobserved variables. In the credit card company example , the demographiccharacteristics, socio economic status and background status represent a set ofvariables.b) factor loadingIt helps in interpreting and labeling the factors. It measures howclosely the variables in the factor are associated.c) Eigen values measures in all the variables corresponding to the factor.Generally eigen values more than 1 are considered stable.d)communalities It is denoted by h² , measure the percentage of variance in eachvariable explained by factors extracted. It ranges from 0 to 1.Analysis of the SPSS sheet is as follows:A) KAISER –MEYER-OLKIN(KMO) TESTKMO test in the factor analysismeasures the adequacy of the sample taken. Generally the correlation coefficientshould not be less than .5.Sine the KMO TEST is showing sampling adequacy of .72 which is more than .5hence the sample adequacy is correct.B) BARATLETTS TESTIt is also used to check of the sample and we are testingour sample with a significance level more than 99%.C)COMMUNALITIESThe table of communalities gives the extend to which thevariance in the variables has been accounted for by the extracted factors. Forexample the if you see the quality variable there is 72.8% variance whileconsidering the engine oil market ,similarly 79.3% in the quantity variable, 69.7%in the vehicle serviced and son on .
  48. 48. D) TOTAL VARIANCE EXPLAINEDTotal variance explained the eigen valueswhich represent extent of coverage of the critical factors included in the factoranalysis., the first factor in our analysis has the highest significance ie,51.959%.E)SCREE PLOTThe scree plot helps the researcher to decide the number offactors that should be retained ie eigen value should be taken above 1,and in ouranalysis there are only two factors.F) COMPONENT MATRIXThe component matrix shows the loading of thevariables on the two extracted factors. The loading value tells about the extent towhich the factor contribute to the variables.Loading lesss than .5 are not shown assuppress loading less than .5 value was entered in the factor analysis option dialogbox.So, the factor analysis output sheet is shown below. The data sheet is enclosed inthe appendix. NUMBER OF 4- NUMGER OF 2- WHEELERS(BANGALORE-ANNUAL TENURE WHEELERS(BANGALORE URBAN) URBAN)2002-2003 1322758 253052003-2004 1433539 2753872004-2005 1611080 3268032005-2006 1859994 3944192006-2007 2056175 423320 8476909 1126062.5oil change / year for auto mobiles oil change /year for cars 3 21126062.5*2*1= 25430.727 kilo 11260625.5*3*2= 6756.375 kilolitersliters/ year /yearThe SPSS Output sheet is shown below: CONCLUSION
  49. 49. The following are the conclusion we got after analyzing the Project Report: A) Since the average change of engine oil as per our calculation in Bangalore city is 6,and there is a potential of about some 875000litres consumption of engine oil per month out of which , servo is able to sell only 15000litre/ year. So looking into the calculated potential ie 875000 litres, which shows good opportunity for Indian oil to increase its market share. B) Though Indian oil is doing a lot of marketing but still need to device ways as per our data SERVO is doing well in some place of the city, while some places SERVO isfar behind their rivals like castrol, shell and if you rank the position of servo brand in Bangalore city as per our collected data they are in the second position right behind castrol. With so much potential there in the market SERVO need to reach the mechanics. C) Indian oil can come with a new product like synthetic oil , which is though little expensive but they can be first to come with such a product whose life is more as compare to traditional engine oil which need only 1 to 2 times change in a year , can help them to increase the share. D) Engine-oil market is a market, full of opportunities, with SERVO, doing well in same place of Bangalore city, still can do better. E) Indian oil needs to do more advertising campaign. For example, Indian oil needs to arrange more meetings with the mechanics and try to work together with them, So as to increase the number of mechanics preferring Indian Oil. F) Mechanic wants little margin, if a little more margin can be provided, as other Engine-oil players like Castrol whose price is Rs172/ltr,the mechanics get it for Rs148/ltr.So, the company needs to work on that aspect also. G) Engine-oil like Castrol in which the viscosity is low, and no drag is observed For the first 50 kms. H) Indian oil was the only company manufacturing oil before the Economy was opened after 1990, so the company needs to do more BRAND REMEMBERANCE to attract the mechanics. Finally, Indian Oil Corporationlimited should look into all the aspects mentioned above so as to plan a betterstrategy for the mechanics. APPENDICES
  50. 50. The following are the list of appendix enclosed with this Project.They are: A) Map showing mechanics concentration in the Northern Zone of Bangalore . B) Map showing mechanics concentration in the Southern Zone of Bangalore . C) SPSS Data sheet showing all the variables and their values for analysis. D) Mechanics database in Northern and Southern Zones of Bangalore. E) Copies of cards of mechanics collected.
  51. 51. REFERRENCESSecondary Data from IOCL Ltd database .Data from Commissioner of Transport Office i.e number of 2-wheelersregistered in Bangalore for our analysis work.Data from internet sources like iocl.com, onlinebangalore.com,motoworld.com, lubes.com.

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