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News for you is not for me:
Data-driven studies on media and
public attention and news consumption
Jisun An
Qatar Computing Research Institute
10 Must-Read news
of the day?
Old but brilliant metaphor:
Journalists = Gatekeepers
Critical role of news media
• Even in the era of social media, our understanding of the
world is still dominantly shaped by news media.
http://www.journalism.org/2016/07/07/pathways-to-news/
!4
Bias in news reporting
• Many kinds of bias in news reporting have been studied.

• Gatekeeping bias (also called selection bias): 

• What we see, read, and hear about incidents is a result
of the gatekeeping by the journalists and news media.

• Foreign news coverage reflects the social, economic,
and political relationships among countries.
!5
https://www.technologyreview.com/s/532036/data-mining-reveals-how-news-coverage-varies-around-the-world/
!6
Two models of the criteria
of news selection
A trustee model
Journalists should give what
audience ought to know
A market model
Journalists should give what
audience want to read
In the traditional setting…
A trustee model
Journalists should give what
audience ought to know
A market model
In competitive news industry
A trustee model
A market model
Journalists should give what
audience want to read
Most-viewed articles Placement of news stories
Understanding what people
want to know
• These days journalists are trying to find a balance between
what people ought to know and what people want to know 

• For that, it is important to understand what people want to
know. However, it may

• change over time

• be topic-dependent

✓Data on user interests makes it possible to understand what
people want to know in more details.
!11
Two studies on understanding
what people want to know
1. Media Attention vs Public Attention
2. News Consumption by Demographics
What We Read, What We Search:
Media Attention and Public Attention Among 193 Countries
WWW 2018
https://dl.acm.org/citation.cfm?id=3186137
Multidimensional Analysis of the News Consumption of Different
Demographic Groups on a Nationwide Scale
SocInfo 2017
https://link.springer.com/chapter/10.1007/978-3-319-67217-5_9
1. Media Attention vs Public Attention
What We Read, What We Search:
Media Attention and Public Attention Among 193
Countries
13
Data collection - media attention
• Unfiltered News run by Jigsaw
http://unfiltered.news/ !14
South
Korea
North
Korea
US
Data collection - public attention
• Google Trends
Search Term
Origin
Location
Time
!15
Build the multiplex network
NM: Media attention network

(from Unfiltered News)
NP: Public attention network

(from Google Trends)
+
!16
Afghanistan
Iran
Pakistan
United States of America
Albania
Republic of Macedonia
Algeria
Egypt
France
Iraq
Israel
Libya
Morocco
Russia
Saudi Arabia
SyriaTunisia
Turkey
Yemen
Angola
Brazil
China
Mozambique
Nigeria
Portugal
Anguilla
The Bahamas
Antigua and Barbuda
Barbados
Guyana
Jamaica
North Korea
Trinidad and Tobago
United Kingdom
Argentina
Bolivia
Chile
Colombia
Cuba
Ecuador
Mexico
Peru
Spain
Uruguay
Venezuela
Armenia
Azerbaijan
Georgia
Germany
Australia
Bosnia and Herzegovina
Fiji
New Zealand
Austria
Greece
Italy
Switzerland
Kazakhstan
Turkmenistan
Ukraine
Bahrain
Jordan
Kuwait
Oman
Qatar
United Arab Emirates
Bangladesh
Burma
India
Haiti
Saint Kitts and Nevis
Saint Lucia
Belarus
Belgium
Cameroon
Netherlands
Belize
Guatemala
Taiwan
Benin
Gabon
Gambia
Niger
Panama
Bermuda
Canada
Bhutan
Japan
Croatia
Montenegro
Serbia
Botswana
Namibia
South Africa
Zimbabwe
British Virgin Islands
Brunei
Philippines
South Korea
Bulgaria
Romania
Burkina Faso
Mali
Thailand
Cambodia
Indonesia
Malaysia
Vietnam
Central African Republic
Chad
Senegal
Cayman Islands
Togo
Hong Kong
Costa Rica
Nicaragua
Slovenia
Cyprus
Czech Republic
Slovakia
Dominica
Dominican Republic
Puerto Rico
Sudan
El Salvador
Honduras
Eritrea
Ethiopia
Estonia
Latvia
Kenya
Somalia
Papua New Guinea
Samoa
Tonga
Finland
Norway
Sweden
French Guiana
Martinique
French Polynesia
Sierra Leone
Ghana
Gibraltar
Greenland
Iceland
Guadeloupe
Guam
Guinea
Suriname
Macau
Hungary
Sri Lanka
Singapore
Ireland
Isle of Man
Kyrgyzstan
Tajikistan
Uzbekistan
Rwanda
Tanzania
Uganda
Kiribati
Lithuania
Lebanon
Liberia
Liechtenstein
Poland
Luxembourg
Madagascar
Mauritius
Réunion
Malawi
Zambia
Maldives
Malta
Mauritania
Moldova
Monaco
Montserrat
Nepal
New Caledonia
Paraguay
Burundi
Mayotte
San Marino
Seychelles
Solomon Islands
Swaziland
United States Virgin Islands
B(NM): Media attention
Afghanistan
India
Iran
Pakistan
Turkey
United States of America
Albania
France
Germany
Greece
Italy
United KingdomAlgeria
Egypt
Japan
Morocco
Saudi Arabia
Spain
Syria
Tunisia
Angola
Brazil
Portugal
South Africa
AnguillaBarbados
British Virgin Islands
Canada
Dominica
Dominican Republic
Guyana
Jamaica
Puerto Rico
Saint Kitts and Nevis
Saint Lucia
Trinidad and Tobago
Antigua and Barbuda
Argentina Chile
Colombia
Mexico
Paraguay
Uruguay
Armenia
Azerbaijan
Georgia
Russia
Ukraine
Australia
New Zealand
Austria
Croatia
Switzerland
China
Bahrain
Bangladesh
Kuwait
Philippines
Qatar
United Arab Emirates
Belarus
Lithuania
Poland
Belgium
Netherlands
Belize
Guatemala
Honduras
Benin
Ghana
Nigeria
Togo
Bermuda
Bhutan
Nepal Thailand
Bolivia
Peru
Bosnia and Herzegovina
Montenegro
Serbia
Slovenia
Botswana
Zambia
Zimbabwe
Guadeloupe
Hong Kong
Singapore
United States Virgin Islands
Brunei
Indonesia
Malaysia
Bulgaria
Burkina Faso
Gabon
Mali
Burma
Burundi
Kenya
Rwanda
Tanzania
Uganda
Cambodia
Vietnam
Cameroon
Cayman Islands
Cuba
Central African Republic
Senegal
Chad
Libya
Sudan
Macau
Venezuela
Costa Rica
Nicaragua
Panama
Ecuador
Cyprus
Czech Republic
Slovakia
Haiti
Israel
Lebanon
El Salvador
Eritrea
Ethiopia
Estonia
Finland
Latvia
Norway
Sweden
Somalia
Fiji
French Guiana
Martinique
Suriname
French Polynesia
New Caledonia
Gambia
Guinea
Gibraltar
Greenland
Iceland
Grenada
Guam
South Korea
Hungary
Iraq
Ireland
Isle of Man
Jordan
Oman
Kazakhstan
Uzbekistan
Kiribati
Papua New Guinea
Samoa
Taiwan
Kyrgyzstan
Liberia
Liechtenstein
Luxembourg
Madagascar
Malawi
Maldives
Sri Lanka
Malta
Mauritania
Mauritius
Mayotte
Moldova
Romania
Monaco
Mongolia
Montserrat
Mozambique
Namibia
Niger
Republic of Macedonia
Réunion
San Marino
Yemen
Seychelles
Sierra Leone
Solomon Islands
Swaziland
Tajikistan
The Bahamas
Tonga
Turkmenistan
Turks and Caicos Islands
B(NP): Public attention
!17
Centrality of a country in B(NM)
and B(NP) positively correlate
One country gets high media
(public) attention from other
countries, it also gets high public
(media) attention.
!18
Dyadic relationships: Top k countries
who get the attention from one country
S.
Korea
US
China
K
Top@1
neighbor
Top@2
neighbors
Media Attention
S.
Korea
Japan
China
K
Top@1
neighbor
Top@2
neighbors
Public Attention
Dyadic relationships: Top k countries
who get the attention from one country
S.
Korea
` US
Top@1
neighbor
Media Attention
S.
Korea
Japan
Top@1
neighbor
Public Attention
Overlap of top@1 neighbor of South Korea
between NM and NP is 0.
Overlap of top@k neighbors of
each country between NM and NP
In 63.2% of the countries,
the media and the public
pay the most attention
(k=1) to different countries.
Media’s heavy attention to
the United States is
noticeable.
!21
Temporally stable; but
worldwide convergence
can happen.
Community structures in B(NM)
and B(NP) by InfoMap [39]
•
‘Global village’ trend in media
attention:
80 countries in one community
Clearer geographical splits
!22
Community structures by
InfoMap [39]
The core of civilizations proposed by
Huntington [15] is still observed with
fine-grained interaction patterns
among countries.
!23
Media attention
vs Public attention
• Unfiltered News and Google Trends are good data
sources to track media and public attention.

• The media and public attention are often at odds

• The media may be losing the power of agenda setting in the
online era, and the public may be seeking other online sources
to address their media needs.
!24
2. News Consumption by Demographics
Multidimensional Analysis of the News Consumption of
Different Demographic Groups on a Nationwide Scale
Daum: the second largest
news portal in South Korea
Why Korean news portal?
Requires Social Security Number for
the registration
SSN includes Gender and Age information
10s & Male
10s & Female
20s & Male
20s & Female
The top 30 most
viewed news
articles by different
demographic
groups
Gender 

[Male or Female]

Age group

[10s, 20s, 30, 40s, or
50s and above]
Beyond the section level:
Four dimensions of news
Section
Topic
Sub-Topic
News Item
Middle East Respiratory Syndrome
(MERS) outbreak in South Korea (2015)
186 confirmed patients with a death toll of 36. 

16,693 people were quarantined.
Four dimensions of news on
MERS outbreak
Middle East Respiratory Syndrome (MERS)
outbreak in South Korea
News
item 1
News
item 2
News
item 3
News
item 4
News
item N
…
Society Politics
Why/how
outbreak
started
Responsibility
of the
government
and/or
president
Economical
impact in
tourism, etc
Reporting
newly
confirmed
patient,
death tolls
Section
Topic
Sub-Topic
News Item
Demographic differences in
news consumption
1. Men and women consume news differently.

2. As the age difference increases, the similarity decreases within
same-sex groups. 

3. The age differences among male groups are higher than among
female groups.

4. At section and topic levels, news consumption across
demographic groups are similar, but at subtopic and item levels,
their consumptions are difference.

5. A pair of the two groups shares 11.3% of news items in common
on average.
Summary
• We introduced the methods on 

• Measuring the gap between media and public attention

• Measuring the news consumption differences in four different
news dimensions

• We observed 

• News consumption across different demographic groups are
extremely different.

• A huge and consistent gap between media and public attention
exists.
10 Must-Read news of the
day
• What people ought to know and what people want to
know need to be balanced. 

• This balance should be importantly considered in
personalization.

• Our methods can be used to measure it.
@JisunAn
http://jisun.me
!36

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News for you is not for me: Data-driven Computational Journalism - Panel talk at Algorithmic Personalization and News (APEN18)

  • 1. News for you is not for me: Data-driven studies on media and public attention and news consumption Jisun An Qatar Computing Research Institute
  • 3. Old but brilliant metaphor: Journalists = Gatekeepers
  • 4. Critical role of news media • Even in the era of social media, our understanding of the world is still dominantly shaped by news media. http://www.journalism.org/2016/07/07/pathways-to-news/ !4
  • 5. Bias in news reporting • Many kinds of bias in news reporting have been studied. • Gatekeeping bias (also called selection bias): • What we see, read, and hear about incidents is a result of the gatekeeping by the journalists and news media. • Foreign news coverage reflects the social, economic, and political relationships among countries. !5
  • 7. Two models of the criteria of news selection A trustee model Journalists should give what audience ought to know A market model Journalists should give what audience want to read
  • 8. In the traditional setting… A trustee model Journalists should give what audience ought to know A market model
  • 9. In competitive news industry A trustee model A market model Journalists should give what audience want to read
  • 11. Understanding what people want to know • These days journalists are trying to find a balance between what people ought to know and what people want to know • For that, it is important to understand what people want to know. However, it may • change over time • be topic-dependent ✓Data on user interests makes it possible to understand what people want to know in more details. !11
  • 12. Two studies on understanding what people want to know 1. Media Attention vs Public Attention 2. News Consumption by Demographics What We Read, What We Search: Media Attention and Public Attention Among 193 Countries WWW 2018 https://dl.acm.org/citation.cfm?id=3186137 Multidimensional Analysis of the News Consumption of Different Demographic Groups on a Nationwide Scale SocInfo 2017 https://link.springer.com/chapter/10.1007/978-3-319-67217-5_9
  • 13. 1. Media Attention vs Public Attention What We Read, What We Search: Media Attention and Public Attention Among 193 Countries 13
  • 14. Data collection - media attention • Unfiltered News run by Jigsaw http://unfiltered.news/ !14 South Korea North Korea US
  • 15. Data collection - public attention • Google Trends Search Term Origin Location Time !15
  • 16. Build the multiplex network NM: Media attention network (from Unfiltered News) NP: Public attention network (from Google Trends) + !16
  • 17. Afghanistan Iran Pakistan United States of America Albania Republic of Macedonia Algeria Egypt France Iraq Israel Libya Morocco Russia Saudi Arabia SyriaTunisia Turkey Yemen Angola Brazil China Mozambique Nigeria Portugal Anguilla The Bahamas Antigua and Barbuda Barbados Guyana Jamaica North Korea Trinidad and Tobago United Kingdom Argentina Bolivia Chile Colombia Cuba Ecuador Mexico Peru Spain Uruguay Venezuela Armenia Azerbaijan Georgia Germany Australia Bosnia and Herzegovina Fiji New Zealand Austria Greece Italy Switzerland Kazakhstan Turkmenistan Ukraine Bahrain Jordan Kuwait Oman Qatar United Arab Emirates Bangladesh Burma India Haiti Saint Kitts and Nevis Saint Lucia Belarus Belgium Cameroon Netherlands Belize Guatemala Taiwan Benin Gabon Gambia Niger Panama Bermuda Canada Bhutan Japan Croatia Montenegro Serbia Botswana Namibia South Africa Zimbabwe British Virgin Islands Brunei Philippines South Korea Bulgaria Romania Burkina Faso Mali Thailand Cambodia Indonesia Malaysia Vietnam Central African Republic Chad Senegal Cayman Islands Togo Hong Kong Costa Rica Nicaragua Slovenia Cyprus Czech Republic Slovakia Dominica Dominican Republic Puerto Rico Sudan El Salvador Honduras Eritrea Ethiopia Estonia Latvia Kenya Somalia Papua New Guinea Samoa Tonga Finland Norway Sweden French Guiana Martinique French Polynesia Sierra Leone Ghana Gibraltar Greenland Iceland Guadeloupe Guam Guinea Suriname Macau Hungary Sri Lanka Singapore Ireland Isle of Man Kyrgyzstan Tajikistan Uzbekistan Rwanda Tanzania Uganda Kiribati Lithuania Lebanon Liberia Liechtenstein Poland Luxembourg Madagascar Mauritius Réunion Malawi Zambia Maldives Malta Mauritania Moldova Monaco Montserrat Nepal New Caledonia Paraguay Burundi Mayotte San Marino Seychelles Solomon Islands Swaziland United States Virgin Islands B(NM): Media attention Afghanistan India Iran Pakistan Turkey United States of America Albania France Germany Greece Italy United KingdomAlgeria Egypt Japan Morocco Saudi Arabia Spain Syria Tunisia Angola Brazil Portugal South Africa AnguillaBarbados British Virgin Islands Canada Dominica Dominican Republic Guyana Jamaica Puerto Rico Saint Kitts and Nevis Saint Lucia Trinidad and Tobago Antigua and Barbuda Argentina Chile Colombia Mexico Paraguay Uruguay Armenia Azerbaijan Georgia Russia Ukraine Australia New Zealand Austria Croatia Switzerland China Bahrain Bangladesh Kuwait Philippines Qatar United Arab Emirates Belarus Lithuania Poland Belgium Netherlands Belize Guatemala Honduras Benin Ghana Nigeria Togo Bermuda Bhutan Nepal Thailand Bolivia Peru Bosnia and Herzegovina Montenegro Serbia Slovenia Botswana Zambia Zimbabwe Guadeloupe Hong Kong Singapore United States Virgin Islands Brunei Indonesia Malaysia Bulgaria Burkina Faso Gabon Mali Burma Burundi Kenya Rwanda Tanzania Uganda Cambodia Vietnam Cameroon Cayman Islands Cuba Central African Republic Senegal Chad Libya Sudan Macau Venezuela Costa Rica Nicaragua Panama Ecuador Cyprus Czech Republic Slovakia Haiti Israel Lebanon El Salvador Eritrea Ethiopia Estonia Finland Latvia Norway Sweden Somalia Fiji French Guiana Martinique Suriname French Polynesia New Caledonia Gambia Guinea Gibraltar Greenland Iceland Grenada Guam South Korea Hungary Iraq Ireland Isle of Man Jordan Oman Kazakhstan Uzbekistan Kiribati Papua New Guinea Samoa Taiwan Kyrgyzstan Liberia Liechtenstein Luxembourg Madagascar Malawi Maldives Sri Lanka Malta Mauritania Mauritius Mayotte Moldova Romania Monaco Mongolia Montserrat Mozambique Namibia Niger Republic of Macedonia Réunion San Marino Yemen Seychelles Sierra Leone Solomon Islands Swaziland Tajikistan The Bahamas Tonga Turkmenistan Turks and Caicos Islands B(NP): Public attention !17
  • 18. Centrality of a country in B(NM) and B(NP) positively correlate One country gets high media (public) attention from other countries, it also gets high public (media) attention. !18
  • 19. Dyadic relationships: Top k countries who get the attention from one country S. Korea US China K Top@1 neighbor Top@2 neighbors Media Attention S. Korea Japan China K Top@1 neighbor Top@2 neighbors Public Attention
  • 20. Dyadic relationships: Top k countries who get the attention from one country S. Korea ` US Top@1 neighbor Media Attention S. Korea Japan Top@1 neighbor Public Attention Overlap of top@1 neighbor of South Korea between NM and NP is 0.
  • 21. Overlap of top@k neighbors of each country between NM and NP In 63.2% of the countries, the media and the public pay the most attention (k=1) to different countries. Media’s heavy attention to the United States is noticeable. !21 Temporally stable; but worldwide convergence can happen.
  • 22. Community structures in B(NM) and B(NP) by InfoMap [39] • ‘Global village’ trend in media attention: 80 countries in one community Clearer geographical splits !22
  • 23. Community structures by InfoMap [39] The core of civilizations proposed by Huntington [15] is still observed with fine-grained interaction patterns among countries. !23
  • 24. Media attention vs Public attention • Unfiltered News and Google Trends are good data sources to track media and public attention. • The media and public attention are often at odds • The media may be losing the power of agenda setting in the online era, and the public may be seeking other online sources to address their media needs. !24
  • 25. 2. News Consumption by Demographics Multidimensional Analysis of the News Consumption of Different Demographic Groups on a Nationwide Scale
  • 26. Daum: the second largest news portal in South Korea
  • 27. Why Korean news portal? Requires Social Security Number for the registration SSN includes Gender and Age information
  • 28. 10s & Male 10s & Female 20s & Male 20s & Female The top 30 most viewed news articles by different demographic groups Gender [Male or Female] Age group [10s, 20s, 30, 40s, or 50s and above]
  • 29.
  • 30. Beyond the section level: Four dimensions of news Section Topic Sub-Topic News Item
  • 31. Middle East Respiratory Syndrome (MERS) outbreak in South Korea (2015) 186 confirmed patients with a death toll of 36. 16,693 people were quarantined.
  • 32. Four dimensions of news on MERS outbreak Middle East Respiratory Syndrome (MERS) outbreak in South Korea News item 1 News item 2 News item 3 News item 4 News item N … Society Politics Why/how outbreak started Responsibility of the government and/or president Economical impact in tourism, etc Reporting newly confirmed patient, death tolls Section Topic Sub-Topic News Item
  • 33. Demographic differences in news consumption 1. Men and women consume news differently. 2. As the age difference increases, the similarity decreases within same-sex groups. 3. The age differences among male groups are higher than among female groups. 4. At section and topic levels, news consumption across demographic groups are similar, but at subtopic and item levels, their consumptions are difference. 5. A pair of the two groups shares 11.3% of news items in common on average.
  • 34. Summary • We introduced the methods on • Measuring the gap between media and public attention • Measuring the news consumption differences in four different news dimensions • We observed • News consumption across different demographic groups are extremely different. • A huge and consistent gap between media and public attention exists.
  • 35. 10 Must-Read news of the day • What people ought to know and what people want to know need to be balanced. • This balance should be importantly considered in personalization. • Our methods can be used to measure it.