Reflections of 2012

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Reflections of 2012

  1. 1. REFLECTIONS OF 2012 WITH AMUL ADVERTISEMENTS
  2. 2. 50 years after it was first launched, Amuls sale figures have jumped. No other brandcomes even close to it. All because a thumb-sized girl climbed on to the hoardings and puta spell on the massesFor 30 odd years the Utterly Butterly girl has managed to keep her fan following intact. Somuch so that the ads are now ready to enter the Guinness Book of World Records forbeing the longest running campaign ever. The ultimate compliment to the butter camewhen a British company launched a butter and called it Utterly Butterly.It all began in 1966 when Sylvester daCunha, then the managing director of the advertisingagency, ASP, clinched the account for Amul butter. The butter, which had been launched in1945, had a staid, boring image.Amul ads have come a long way. Where does Amuls magic actually lie? Many believe thatthe charm lies in the catchy lines. That we laugh because the humour is what anybodywould enjoy. It is pure and simple, everyday fun.I have made an album of them. These ads are not just a source of amusement. They makeus aware of what is happening around them. In some way it’s a statement on what ishappening around us
  3. 3. Indias obsession with Sachin Tendulkars 100th hundred- January 2012
  4. 4. Instability of colalition at the centre - January 2012
  5. 5. Restrictions on writers at the Jaipur Literature Festival - January 2012
  6. 6. Indian hockey team qualifies for London Olympics - Feb12
  7. 7. Rahul Dravids retirement from Test cricket - March 12
  8. 8. Akhilesh Yadav the youngest elected Chief Minister of UP - March 2012
  9. 9. Sachin Tendulkar achieving a record hundredth Century - March 2012
  10. 10. Controversy over Army Chiefs allegation on being offered a bribe - March 12
  11. 11. On the occasion of 100 years of Bihar state - March 2012
  12. 12. Actor Amir Khan to host TV show Satyamev Jayate - April 2012
  13. 13. Veteran cricketer Sachin Tendulkar nominated to Rajya Sabha – April 12
  14. 14. Bofors scandal raises its head again - April12
  15. 15. 60 years of Parliament - May 2012
  16. 16. Rupee closes at an all time low against the US Dollar - May12
  17. 17. Steep price in Petrol prices- May12
  18. 18. Politician jailed on corruption grounds. - May12
  19. 19. Nation wide Bandh to protest against the recent hike in petrol prices. - June12
  20. 20. Launch of Amuls coffee table book. - June12
  21. 21. Social activist and yoga guru unite in fight against corruption - June12
  22. 22. Up- comming Presidential Elections - June12
  23. 23. Sania Mirza accuses AITA for using her as a bait while working out acompromise on ongoing row over team selection for the Olympics- June12
  24. 24. Adarsh Housing soicety scam in Mumbai - July12
  25. 25. Scientists at CERN research centre discover a new subatomic Particle – Higgs Boson also called Gods Particle. – July12
  26. 26. Cover of the latest edition of Time magazine - July12
  27. 27. India Pakistan Cricket series revived after five years - July12
  28. 28. Tribute to Superstar Rajesh Khanna - July12
  29. 29. Pranab Mukherjee, 13th President of India - July12
  30. 30. U.S. Space agencys nuclear powered rover Curiosity touched down on Mars - Aug12
  31. 31. Shooter Vijay Kumar winning a Silver Medal at the London Olympics - Aug.12 Sushil Kumar wins a silver for wrestling in the London Olympics - Aug12
  32. 32. Mary Kom wins a bronze for boxing at the Olympics - Aug12Saina Nehwal wins a bronze in the Badminton singles in the London Olympics Aug12
  33. 33. Indian shooter Gagan Narang wins a bronze at the Olympics - July12 Mystery surrounds the woman in red who joined the march past of the Indian contingent at the Olympics - Aug12
  34. 34. VVS Laxman announces his retirement from International Cricket- Aug12
  35. 35. Latest Coalgate scam - Aug12
  36. 36. Tribute to Neil Armstrong - First man to land on the moon - Aug12
  37. 37. Cap on SMS, FB and Twitter - Aug12
  38. 38. Tribute to veteran actor AK Hangal - Aug12
  39. 39. Unmukt Chand takes India to glory at the ICC Under 19 Cricket World Cup - Aug12
  40. 40. Prince Harrys antics in Las Vegas. - Sept12
  41. 41. Dismal performance by Sachin Tendulkar in the ongoing Test Series.- Sept12 Good wishes for SachinTendulkar to return to form - Nov12
  42. 42. Andy Murray wins the US open - Sept12Roger Federer wins his 7th Wimbledon title - July12 Nadal wins a record the 7th French Open - June12
  43. 43. Tribute to Dr.V. Kurien, Father of the White Revolution - Sept12
  44. 44. Cartoonist arrested on sedition charges released on bail - Sept12
  45. 45. Diesel price hike - Sept12
  46. 46. Latest irrigation scam - Sept12
  47. 47. West Indies wins the Cricket T20 World cup - Oct12
  48. 48. Anti - Corruption crusade by India Against Corruption leader - Oct12
  49. 49. Tribute to legendary Bollywood producer - director Yash Chopra - ‘ The King of Romance – Oct12
  50. 50. Young ministers inducted in the recent cabinet reshuffle - Oct12
  51. 51. U.S. President Barack Obama elected for second term - Nov.12
  52. 52. Record - setting astronaut Sunita Williams returns to Earth after 4 months in space – Nov12
  53. 53. Freedom to express our views on social networking sites- Nov12
  54. 54. Ajmal Kasab finally hangs... - Nov12
  55. 55. English spinner Monty Panesar bowls England to victory in the second Test - Nov12Indian captain asks curators todoctor pitches - Dec12
  56. 56. ‘Aam Aadmi’ political party formed by social activist - Nov12
  57. 57. Indian Olympic Association suspended by IOC - Dec12
  58. 58. Veteran actor Dilip Kumars 90th Birthday - Dec12
  59. 59. Tribute to sitar maestro Pandit Ravi Shankar - Dec12
  60. 60. Neighbouring Minister’s comments on India - Dec12
  61. 61. When will our women be safe... Dec’ 12
  62. 62. Tribute to Mrs. Molly Kurien ‘Silent lady’ of the milk revolution - Dec12
  63. 63. Wish you a Peaceful, and prosperous new yearMay 2013 be the year which fulfills your dreams and desires

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