Qfd on pizza

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Qfd on pizza

  1. 1. Team Members- 14 june 2013 M.S.Ramaiah School Of Advance Studies 1
  2. 2. INTRODUCTION OF QFD • Is a structured method that is intended to transmit and translate customer requirements, that is, the Voice of the Customer • through each stage of the product development and production process, that is, through the product realization cycle. • These requirements are the collection of customer needs, including all satisfiers, exciters/delighters, and dissatisfiers. 14 june 2013 M.S.Ramaiah School Of Advance Studies 2
  3. 3. Brief History of QFD Origin - Mitsubishi Kobe Shipyard 1972  Developed By Toyota and Its Suppliers  Expanded To Other Japanese Manufacturers  Consumer Electronics, Home Appliances, Clothing, Integrated Circuits, Apartment Layout Planning  Adopted By Ford and GM in 1980s  Digital Equipment, Hewlett-Packard, AT&T, ITT Foundation - Belief That Products Should Be Designed To Reflect Customer Desires and Tastes 14 june 2013 M.S.Ramaiah School Of Advance Studies 3
  4. 4. Q.F.D. A system for translating customer requirements into appropriate company requirements at each stage from research and product development to engineering and manufacturing to marketing/ sales and distribution. 14 june 2013 M.S.Ramaiah School Of Advance Studies 4
  5. 5. Creative Definitions of Q.F.D.  A systematic way of documenting and breaking down customer needs into manageable and actionable detail.  A planning methodology that organizes relevant information to facilitate better decision making. A way of reducing the uncertainty involved in product and process design.  A technique that promotes cross-functional teamwork.  A methodology that gets the right people together, early, to work efficiently and effectively to meet customers’ needs. 14 june 2013 M.S.Ramaiah School Of Advance Studies 5
  6. 6. Key Thought Quality Function Deployment is a Valuable Decision Support Tool, But it is Not a Decision Maker. 14 june 2013 M.S.Ramaiah School Of Advance Studies 6
  7. 7. When is QFD Appropriate?  Poor communications and expectations get lost in the complexity of product development.  Lack of structure or logic to the allocation of product development resources.  Lack of efficient and / or effective product / process development teamwork.  Extended development time caused by excessive redesign, problem solving, or fire fighting. 14 june 2013 M.S.Ramaiah School Of Advance Studies 7
  8. 8. What Does QFD Do ? CONCEPT CUSTOMER Better Designs in Half the Time! Plan Design Redesign Manufacture “Traditional Timeline” Plan Design Redesign Manufacture Benefits QFD Is a Productivity Enhancer 14 june 2013 M.S.Ramaiah School Of Advance Studies 8
  9. 9. WHY DOES QFD WORK PROCESS DESIGN 10:1 PRODUCT DESIGN LOW VISIBILITY TIME LOW REWARD 14 june 2013 PRODUCTION IMPROVE PRODUCT HIGH VISIBILITY HIGH REWARD M.S.Ramaiah School Of Advance Studies 9
  10. 10. 14 june 2013 M.S.Ramaiah School Of Advance Studies 10
  11. 11. Quality Function Deployment’s House of Quality Correlation 6 Matrix 3 Design Attributes    14 june 2013 Customer Needs Establishes the Flowdown Relates WHAT'S & HOW'S Ranks The Importance 5 Importance Rankings The House of Quality 2 1 4 7 Relationships between Customer Needs and Design Attributes Customer Perceptions Costs/Feasibility 8 Engineering Measures M.S.Ramaiah School Of Advance Studies 11
  12. 12. 14 june 2013 M.S.Ramaiah School Of Advance Studies 12
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  14. 14. 14 june 2013 M.S.Ramaiah School Of Advance Studies 14
  15. 15. 7 STEPS OF DEVELOPING HOQ        Identify customer wants. Identify how the good/service will satisfy customer wants. Relate customer wants to product how's. Identify relationship between the firm's how's. Develop importance ratings. Evaluate competing products. Determine the desirable technical attributes , your performance, and the competitor's performance against these attributes. 14 june 2013 M.S.Ramaiah School Of Advance Studies 15
  16. 16. HOUSE OF QUALITY OF PIZZA Pizza is an oven-baked, flat, disc shaped bread usually topped with tomato sauce and mozzarella and then a selection of meats, salamis, seafood, cheeses, vegetables and herbs depending on taste and culture. 14 june 2013 M.S.Ramaiah School Of Advance Studies 16
  17. 17. TYPES OF PIZZA • • • • • • • • • • • Thin Crust Pizza Meat lovers Oven Baked Greek Style Triple Meat Pizza Pineapple And Chicken Muffled Pizza Supreme Pizza Chicago Style Pizza Buffalo Chicken Deep Dish Pizza 14 june 2013 M.S.Ramaiah School Of Advance Studies 17
  18. 18. TYPES OF PIZZA • • • • • • • • • • • • • • Poop Pizza Seafood Pepperoni Pizza Cow Brains Pizza Philly Cheesecake Pizza Cheese Pizza Mexican Extra Cheese Thai Pizza Grilled Californian Pizza Pie Caramelized Onion Sicilian 14 june 2013 M.S.Ramaiah School Of Advance Studies 18
  19. 19. SEVEN STEPS OF DEVELOPING HOQ OF PIZZA Identify customer wants. - Good texture - Generous portions - Tastes good - Low price - Appetizing appearance 14 june 2013 M.S.Ramaiah School Of Advance Studies 19
  20. 20.  Identify how the good/service will satisfy customer wants • • • • • • • • • Colour Tensile yield strength Tensile Ultimate strength Weight Size(Diameter) Thickness Avg. Hedonic scale rating Cost per Pizza Density of topping 14 june 2013 M.S.Ramaiah School Of Advance Studies 20
  21. 21.  Relate customer wants to product how’s. • In this step we have to relate the customer requirements and the technical specifications provided by the company manager. How well what we do meets the customer’s wants (relationship matrix). Ratings for high, medium and low relationships have been shown in the diagram. • KEY High Relationship (5) Medium Relationship (3) Low Relationship (1) 14 june 2013 M.S.Ramaiah School Of Advance Studies 21
  22. 22.  Identify relationship between the firm's how's. This is basically the roof of the house. This includes relationship between the things we can do. It gives the relationships among the Company’s how's. Key.. High Relationship Medium Relationship Negative Relationship 14 june 2013 M.S.Ramaiah School Of Advance Studies 22
  23. 23.  Develop importance ratings. CUSTOMER ‘WANTS’ IMPORTANCE RATING Tastes Good 5 Low Price 4 Appetizing Appearance 3 Good Texture 2 Generous Portions 1 14 june 2013 M.S.Ramaiah School Of Advance Studies 23
  24. 24.  Evaluate competing products COMPANY ALPHA COMPANY BETA COMPANY CHARLIE Tastes Good Fair Good Good Low Price Good Poor Poor Appetizing Poor Fair Good Good Fair Good Good Poor CUSTOMER ‘WANTS’ Appearance Good Texture Generous Portions Good 14 june 2013 M.S.Ramaiah School Of Advance Studies 24
  25. 25.  Determine the desirable technical attributes, your performance, and the competitor's performance against these attributes • In this step we have to determine the desirable technical attribute, our performance and the competitor’s performance against these attributes. 14 june 2013 M.S.Ramaiah School Of Advance Studies 25
  26. 26. FINAL HOUSE OF QUALITY OF PIZZA 14 june 2013 M.S.Ramaiah School Of Advance Studies 26
  27. 27. APPLICATIONS OF QFD AND HOQ • The House of Quality matrix is one of the best tools available for clarifying the “voice of the customer”. It is important to note that the customer in question may be a product or service consumer, a corporate executive, or even another department within the same company. In fact, the “customer” in question may even be one’s self–for the HOQ tool is an excellent way to evaluate a complex decision and prioritize one’s own requirements 14 june 2013 M.S.Ramaiah School Of Advance Studies 27
  28. 28. APPLICATIONS OF QFD AND HOQ • The House of Quality tool, on the other hand, helps teams to gather information such as the following: • Are any of the customer’s requirements more important/critical than their other requirements? • How much more/less important is any given requirement when compared to the others? • What are the measurable goals for fulfilling the requested requirements? • Do any of the goals conflict with each other? • Does satisfying any particular goal help to satisfy another? • How difficult will it be to accomplish any given goal? 14 june 2013 M.S.Ramaiah School Of Advance Studies 28
  29. 29. CONFLICTS IN QFD • • • • • • • BACKDROP SOLUTION THE INTERNAL CUSTOMER BUSINESS EXECUTIVES VS. PRODUCT CONSUMER CONFLICTING BUSINESS INITIATIVES CONFLICTING CONSUMER GROUPS GOVERNMENT REGULATIONS 14 june 2013 M.S.Ramaiah School Of Advance Studies 29
  30. 30. REFERENCES • • • http://www.qfdi.org/what_is_qfd/what_is_qfd.html http://www.quality-one.com/services/qfd.php http://www.qfdonline.com/archives/whats-the-use/ 14 june 2013 M.S.Ramaiah School Of Advance Studies 30
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