CROWN BERGER KENYA LTD NAIROBI
ANNUAL SALES CONFERENCE 2007 SAFARI PARK HOTEL NAIROBI
WELCOME CROWN FAMILY
WHAT WE DID IN 2006
GROWTH 2003 – 04 : VOL. 8% ; VAL. 4% ; ASP -3% 2004 – 05 : VOL. 7% ; VAL. 14% ; ASP 6% 2005 – 06 : VOL. 15% ; VAL. 23% ; A...
NEW BUSINESSES ON ANVIL
GROWN BY 23 %  ??  WOW ....
REASONS FOR RECORD GROWTH ?
<ul><li>AGGRESSIVE ADVERTISEMENT/PROMOTIONS </li></ul><ul><li>FILLING UNTAPPED MKT OPPORTUNITIES </li></ul><ul><li>NEW ARE...
WAY AHEAD............. 2007 ANOTHER MILESTONE TO ACHIEVE
NEW BUSINESSES ON ANVIL
THREATS BASCO  PRICE – Increased discounts ; Dumping material on consignment basis; Extended Credit Terms; Aggressive Wall...
<ul><li>SADOLIN </li></ul><ul><li>Increased discounts in Sadocryl after we launched Selemix </li></ul><ul><li>Aggressive m...
STRATEGY FOR BUSINESS DEVELOPMENT IN 2007
Strategy for Business Development in 2007 MAX. MARKETING, ADVERTISEMENT, PRESENTATIONS,  DEMONSTRATIONS DURING JAN. – JULY...
<ul><li>Industrial Segment </li></ul><ul><li>Marine Paints </li></ul><ul><li>Automotive Paints </li></ul><ul><li>Thermopla...
Good Business Expected in Mombasa & Kisumu
<ul><li>SUPPORT REQUIRED </li></ul><ul><li>STORAGE SPACE IN LIKONI, DAR ROAD </li></ul><ul><li>REFURBISHMENT OF CUSTOMER S...
SUPPORT REQUIRED 3. EPABX TELEPHONE BOARD 4. CANTERS FOR DELIVERY 5. CARS
SUPPORT REQUIRED 6. LATE DELIVERY OF MATERIAL 7. INCENTIVES 8. SALARIES
ASANTE SANA God bless you SUNIL VERMA
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Sales Conference

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Sales Conference

  1. 1. CROWN BERGER KENYA LTD NAIROBI
  2. 2. ANNUAL SALES CONFERENCE 2007 SAFARI PARK HOTEL NAIROBI
  3. 3. WELCOME CROWN FAMILY
  4. 4. WHAT WE DID IN 2006
  5. 5. GROWTH 2003 – 04 : VOL. 8% ; VAL. 4% ; ASP -3% 2004 – 05 : VOL. 7% ; VAL. 14% ; ASP 6% 2005 – 06 : VOL. 15% ; VAL. 23% ; ASP 14%
  6. 6. NEW BUSINESSES ON ANVIL
  7. 7. GROWN BY 23 % ?? WOW ....
  8. 8. REASONS FOR RECORD GROWTH ?
  9. 9. <ul><li>AGGRESSIVE ADVERTISEMENT/PROMOTIONS </li></ul><ul><li>FILLING UNTAPPED MKT OPPORTUNITIES </li></ul><ul><li>NEW AREAS EXPLORED – THERMOPLASTIC ROAD MARKING </li></ul><ul><li>PAINT; MARINE PAINTS INTRO; NEXA PUSHED; SELEMIX INTRO </li></ul>
  10. 10. WAY AHEAD............. 2007 ANOTHER MILESTONE TO ACHIEVE
  11. 11. NEW BUSINESSES ON ANVIL
  12. 12. THREATS BASCO PRICE – Increased discounts ; Dumping material on consignment basis; Extended Credit Terms; Aggressive Wall/Mabati Brandings; Aggressive Radio ads & Promotions; News Paper ads; Free automatic DU to dealers & Nakumatts
  13. 13. <ul><li>SADOLIN </li></ul><ul><li>Increased discounts in Sadocryl after we launched Selemix </li></ul><ul><li>Aggressive marketing in Industrial Sector </li></ul>
  14. 14. STRATEGY FOR BUSINESS DEVELOPMENT IN 2007
  15. 15. Strategy for Business Development in 2007 MAX. MARKETING, ADVERTISEMENT, PRESENTATIONS, DEMONSTRATIONS DURING JAN. – JULY 2007 BECAUSE OF ELECTION COMPAIGNS THEREAFTER
  16. 16. <ul><li>Industrial Segment </li></ul><ul><li>Marine Paints </li></ul><ul><li>Automotive Paints </li></ul><ul><li>Thermoplastic </li></ul>
  17. 17. Good Business Expected in Mombasa & Kisumu
  18. 18. <ul><li>SUPPORT REQUIRED </li></ul><ul><li>STORAGE SPACE IN LIKONI, DAR ROAD </li></ul><ul><li>REFURBISHMENT OF CUSTOMER SERVICE IN </li></ul><ul><li>BERGER, DAR ROAD & KISUMU </li></ul>
  19. 19. SUPPORT REQUIRED 3. EPABX TELEPHONE BOARD 4. CANTERS FOR DELIVERY 5. CARS
  20. 20. SUPPORT REQUIRED 6. LATE DELIVERY OF MATERIAL 7. INCENTIVES 8. SALARIES
  21. 21. ASANTE SANA God bless you SUNIL VERMA

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