2. What is Green Fashion?
Green fashion refers to stylized clothing that uses
environmentally sensitive and responsible production
It is a part of the growing design philosophy and trend of
sustainability, the goal of which is to create a system which
can be supported indefinitely in terms of environmentalism
and social responsibility.
3. • Linen is a cellulosic fiber derived
from the stem of the flax plant.
• Much stronger and more lustrous
• One of the oldest and most
expensive textiles in the world.
The story of
4. Characteristics :
• comfortable to wear
• Has good strength ; twice as
strong as cotton
• hand-washable or dry-cleanable
• well absorbent of dyes and
• Varies from light weight to
• Has no static or pilling problems
• In hot weather, it lowers the
body temperature up to 3-4% . Image 1:Apparel
made of linen fabric
5. Physical Properties
• Tenacity: Linen is a strong fiber.
It has a tenacity of 5.5 to 6.5
• Elongation at break: Linen does
not stress easily. It has an
elongation at break of 2.7 to
• Color: The color of linen fiber is
yellowish to grey.
• Length: 18 to 30 inch in length.
• Lusture: It is brighter
than cotton fiber and it is
• Resiliency: Very poor
• Moisture Regain (MR
%): Standard moisture
regain is 10 to 12%.
• Effect of Heat: Linen has an
excellent resistance to
degradation by heat.
• Effect of Sun Light: Linen
fiber is not affected by the
sun light as others fiber. It
has enough ability to protect
• Elastic Recovery: Linen fiber
has not enough elastic
recovery properties like
6. Chemical Properties
• Effect of Acids: Linen fiber is
damaged by strong acids but
mild acids does not affect if
it is washed instantly after
application of acids.
• Effects of Alkalis: Linen has
an excellent resistance to
alkalis. It does not gets
affected by the strong
• Effects of Bleaching
Agents: Cool chlorine and
agent does not affect the
• Effects of Insects: Linen fiber
does not attacked by moth-
grubs or beetles.
• Dyes: It is not suitable to
dye. But it can be dye by
direct and vat dyes.
Cross section of linen
• Wrinkles very easily
• Fair abrasion
• low durability
• Poor drape and elasticity
• Linen clothing may lose its
charm if washed with hard
8. Total Textile Process At A Glance
Flax Sized Yarn Wet Treatments Goods Preparation Consumer
Yarn Weaving Dyeing and Printing Retail Store
11. Linen as green fashion
• Flax grows naturally and requires less water and
fewer pesticides than cotton, making it the more eco-
• Flax linen is recyclable and biodegrade.
• Flax is gentle on the land and is easy to incorporate
into modern crop rotation cycles, preventing soil
• Very little energy is required to process flax.
12. • The industrial processes of spinning and weaving
have very little to no impact on the environment.
• Nearly all of the dyes of linen are lead-free; the
dyes that contain lead are composed of less than 5
parts per million, which is extremely low.
• Linen yarn is inherently strong, which reduces the
need for starching during spinning and weaving.
• Linen fabrics can be recycled into paper and
insulation materials for the car industry.
13. Evolution of Linen
Image 10 : Ancient Egyptians washing
flax for linen(Reign of King Tut 1332
BC – 1323 BC)
Image 11 : White linen shirt with a
low-neckband embroidered in
crimson silk (1560-1580)
14. Image 12 :
•A full ruff of very fine linen
•Linen coif embroidered with
Image 13 :
•Boy's coat and waistcoat, 1762-1764
(Hand-made of hand woven wool, silk
and linen fabrics, plain weave, hand
embroidered with silk thread).
•18th century linen and silk baby slippers
edged with a ruffle of hand tatted lace,
lined with white silk with pink silk bows.
15. Image 14 : Ottoman period
Turkish embroidered linen
silver sash towel dates from
the late 1800s.
Image 15 : American
Embroidered Linen Shirt
and Natural Linen Skirt
16. Image 16 : Van Heusen Men’s
Fashion Week 2010 collection
by Samant Chauhan
Image 17 : Nadine Mneimneh fall winter
18. Cultivation conditions
• The major flax-producing countries are Canada,
USA and China, though there is also significant
production in India and throughout Europe.
• The soils most suitable for flax, besides
the alluvial kind, are deep loams, and containing
a large proportion of organic matter.
• Heavy clays are unsuitable, as are soils of
a gravelly or dry sandy nature. Farming flax
requires few fertilizers or pesticides.
19. Why is linen generally a more
• The plant (Flax) needs more nurturing, and
producing the relatively long fibers to make into
yarn and weave is a more difficult process than
• The flax takes many more operatives and a much
longer time to obtain the same output as that of
• Bleaching and dyeing processes of the fabric are
20. Linen in India
• In India, it is grown in regions of Bihar ,
Uttar Pradesh, Andhra Pradesh , Rajasthan.
• The cost of linen fabric ranges from Rs 600
to Rs 2500 per meter.
• Despite it being more expensive, the
demand for linen is increasing because it is
a natural fibre and it gives a better feel
when worn compared to cotton.
• In India , it is more in demand, especially
among people from the upper middle
Linen shirt by
21. Raymond's Collection
• In this collection Linen is
blended with Wool to get
superior quality and amazing
• The fabrics are in hues of
white and natural linen
22. Linen Club
• Linen Club, a unit
of Aditya Birla Nuvo Ltd,
is a leading player in
linen segment of the
global textile business.
• It produces apparels
using 100% pure
French and Belgian
24. Future Scope
• Clothes made from organic fabrics are easy to
maintain and clean.
• Despite of the low market share in clothing
industry of India, on an average organic clothes
demand is growing at the rate of 30% per year,
which is quite encouraging.
25. • Previously, people lacked awareness and the
linen fabric was not promoted so much as well.
• Designers are working towards making these
clothes more appealing, fashionable and
• Down the line, after some years people would be
spotted wearing trendy and stylish outfits made
up of linen.