Hulu.Com

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Streaming TV Shows via the web.

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Hulu.Com

  1. 1. GRAND OPENING TODAY!!!
  2. 2. What is Hulu .com? <ul><li>An online website that allows you to watch TV shows for free via the internet. </li></ul><ul><li>Owned by: NBC Universal and FOX est. March 2007 </li></ul><ul><li>NBC, FOX, Bravo, Fuel TV, FX, Sci Fi, Style, Sundance, Oxygen, and USA </li></ul><ul><li>ABC and CBS have not decided to join </li></ul><ul><li>Hulu’s slogan: “Anyplace, anywhere”(currently only in the US, getting criticized from users in other counrties but This requires clearing the rights for each show or film in each specific region, a lengthy process) </li></ul><ul><li>AD supported </li></ul>
  3. 3. What does Hulu. com do? <ul><li>catalogs TV shows and Streams-videos for free </li></ul><ul><li>50 media companies and growing, including Sony Pictures, Metro-Goldwyn-Mayer, Warner Brothers Television Group and Lionsgate. </li></ul><ul><li>Highlights from N.B.A. and N.H.L. games. </li></ul><ul><li>full-length N.C.A.A. men's basketball games from the last 25 years. </li></ul><ul><li>Appear on AOL, MSN, Comcast, MySpace and Yahoo. Over 5,000 Web sites have embedded clips from Hulu. </li></ul><ul><li>You can select and edit certain clips and share them, via email or website, with whoever </li></ul><ul><li>Comment on shows and try and create social aspect to the site. </li></ul>
  4. 5. Advertising <ul><li>AD Supported </li></ul><ul><li>Hulu is giving viewers a choice in advertising. Viewers will be able to choose which commercial genre they want to watch. </li></ul><ul><li>Nissan's Rogue S.U.V. vs. Maxima sedan or Z sports car. </li></ul><ul><li>two-minute film preview before a TV show, and then skip all the other advertising breaks. </li></ul>
  5. 6. Main Problem from Hulu .com <ul><li>Their 5 week life span on videos! </li></ul><ul><li>''If those episodes keep disappearing, they are going to have trouble getting people to go back and recommend TV shows on Hulu to their friends,'' said Bobby Tulsiani, an analyst at JupiterResearch. </li></ul>
  6. 7. Ending Quote to think About <ul><li>Hulu's chief executive, said Jason Kilar, </li></ul><ul><li>''We won't stop until we have everything in terms of premium content. That is our mission,'' he said. ''I just think back to the fact that 24 months ago, there wasn't anything online legally in terms of full TV episodes or films. In just 17 weeks, we have gone from nothing to over 200 premium titles.'' </li></ul>
  7. 8. Questions <ul><li>Have you heard about Hulu before today? </li></ul><ul><li>Would you use Hulu to watch TV shows and movies? </li></ul><ul><li>How do you feel about watching TV shows on the computer? </li></ul><ul><li>Is this the replacement for TV? </li></ul><ul><li>Do you think Hulu .com will last? If, so how long? </li></ul>

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