The Persuad            ers    Report -  Have you pa                id attention CRASH COU                   ?–           R...
PARIS - Chatelet District00We have been hired to observe selected stores0                Discover our report
Fashion clothes store                        Selected stores                  Fashion clothes store            Fashion clo...
C A S E n° 1The BIG issue«   We are known as  an « expensive » store compare with H&MPeople don’t dare to enterThough our ...
C A S E n° 1                   Our OBSERVATIONVery clean storeWooden floorGreat showroomLights animation
C A S E n° 1What About ?                 Assume the VIP                 style !                 Hide the store with curtai...
C A S E n° 2The BIG issue«    The store is  always crowed. We want to optimise the customer path to be sure that they visi...
C A S E n° 2                     Our OBSERVATIONDue to a mainentrance on the1st floor,there is a space where people never ...
C A S E n° 2What About ?                 Are you good at                 fashion ?                          Let’s Play !  ...
C A S E n° 3The BIG issue« The women never come alone, there are always with their boyfriend.  When they are fed up to wai...
C A S E n° 3                Our OBSERVATIOThe men are waiting alone a little bit lost in this female store.They don’t dare...
C A S E n° 3What About ?                Entertain the men                      Offer a coffee                Dedicate a sp...
C A S E n° 4The BIG issue«   We propose spaces related on the theme (Apple, Mangas, Video games). How to attract more ? »
C A S E n° 4                     Our OBSERVATIONWhat a pity this torn carpet !Very impressive Assassin Creed dummy Nobody ...
C A S E n° 4What About ?                 More attraction                  Stick a big Apple picture on                 the...
Thank you     foryour attention                  Jude Lutonadio             Crash Course on Creativity
Upcoming SlideShare
Loading in …5
×

The persuaders report

405 views

Published on

Assignment for the Crash Course on Creativity (Tina Seeling - Stanford University) by Jude Lutonadio

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
405
On SlideShare
0
From Embeds
0
Number of Embeds
132
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The persuaders report

  1. 1. The Persuad ers Report - Have you pa id attention CRASH COU ?– RSE on CRE ATIVITY
  2. 2. PARIS - Chatelet District00We have been hired to observe selected stores0 Discover our report
  3. 3. Fashion clothes store Selected stores Fashion clothes store Fashion clothes store
  4. 4. C A S E n° 1The BIG issue«  We are known as  an « expensive » store compare with H&MPeople don’t dare to enterThough our store is widely open  »
  5. 5. C A S E n° 1 Our OBSERVATIONVery clean storeWooden floorGreat showroomLights animation
  6. 6. C A S E n° 1What About ? Assume the VIP style ! Hide the store with curtains - Make your customers feel special AND attract curious people inside with a board at the entrance : « ONLY FOR VIPs »
  7. 7. C A S E n° 2The BIG issue«  The store is  always crowed. We want to optimise the customer path to be sure that they visit the whole store  »
  8. 8. C A S E n° 2 Our OBSERVATIONDue to a mainentrance on the1st floor,there is a space where people never go and pass through just to live the store.
  9. 9. C A S E n° 2What About ? Are you good at fashion ? Let’s Play ! On some items indicate this : « Go to aisle 5, Find the t- shirt wich match with this trousers (colors, style…) and get 5€ discount on your purchase »
  10. 10. C A S E n° 3The BIG issue« The women never come alone, there are always with their boyfriend.  When they are fed up to wait they ask their girlfriend to leave. So our customers don’t spend the time they would have wanted   »
  11. 11. C A S E n° 3 Our OBSERVATIOThe men are waiting alone a little bit lost in this female store.They don’t dare to talk amongst themselvesFACTS :We heard a man told to a little kid « today your mother, in 10 years your girlfriend » :D 
  12. 12. C A S E n° 3What About ? Entertain the men Offer a coffee Dedicate a space for them with magazines Propose a partenariat with the FNAC to display Ipad
  13. 13. C A S E n° 4The BIG issue«  We propose spaces related on the theme (Apple, Mangas, Video games). How to attract more ? »
  14. 14. C A S E n° 4 Our OBSERVATIONWhat a pity this torn carpet !Very impressive Assassin Creed dummy Nobody plays on the display video game
  15. 15. C A S E n° 4What About ? More attraction Stick a big Apple picture on the floor instead of the carpet Spread apple fragrance on this area Hire a guy dressed as Assassin Creed and challenge your customers on the display video game. If they win, they have a gift (discount, invitations..)
  16. 16. Thank you foryour attention Jude Lutonadio Crash Course on Creativity

×