SPI Banks/Credit Union Presentation


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Marketing ideas for financial institutions' service and products.

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SPI Banks/Credit Union Presentation

  1. 1. Solid Marketing For Financial Institutions<br />Promotions<br />Guaranteed<br />Not To<br />Break The Bank<br />
  2. 2. It Pays To Market In Tough Times<br />In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed; Firms that maintained or increased their promotion expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased promotions. By 1985, sales of companies that were aggressively promoting during the recession had risen 256% over those that didn&apos;t keep up their marketing.<br />
  3. 3. Who We Are and What We Do<br />Sunrise Promotions, Inc. (SPI) is a sales promotions agency, specializing in customer and employee acquisition and retention. We’ve been at it since 1995, with the same philosophy- “your success is our success”. This may sound cliché, but that’s just how we see it.<br />Our aim is to develop marketing solutions and campaigns that deliver measurable ROI for you, the client. The approach may be creative, but remaining customer focused, meeting and exceeding our clients&apos; business objectives is the goal. <br />
  4. 4. One Source. So Many Solutions<br />
  5. 5. Our Services<br /><ul><li> Creative Development
  6. 6. Copy Writing
  7. 7. Graphic Design
  8. 8. Legal
  9. 9. Print Production
  10. 10. Warehousing and Fulfillment
  11. 11. Management, Measurement and Tracking
  12. 12. ROI Analysis
  13. 13. Point of Purchase Displays and Signage
  14. 14. Promotional Marketing and Products</li></ul>service<br />
  15. 15. Key Objectives We Address<br /><ul><li> Build branch traffic to gain and grow deposit and loan accounts
  16. 16. Promote online banking services
  17. 17. Convert traditional (paper) customers to online banking clients
  18. 18. Motivate tellers/staff to refer opportunities
  19. 19. Acquire and grow profitable business accounts
  20. 20. Build strong brand identity and foster good will
  21. 21. And so much more…</li></li></ul><li>A Few Methods to Achieve Objectives<br /><ul><li>Interactive Web based and On-site Promotions
  22. 22. Contests, Sweepstakes, Games and Events Marketing
  23. 23. Mobile Marketing /Text Promotions
  24. 24. Digital Rewards Promotion
  25. 25. Loyalty and Incentive Programs
  26. 26. Prospecting 2 Go Campaigns
  27. 27. Promotional Marketing and Procurement </li></li></ul><li>Place your WebDecoder here!<br />Interactive Decoder Promotions<br />Valuable contact data, feedback & experience collected<br />Interactive decoders utilize patented-technologies to create interactive campaigns and engage customers across multiple advertising mediums. A unique approach to promote and enhance brand awareness, optimize engagement, and drive traffic to websites, retail locations, trade show exhibits, sporting and specialty events. <br />Everyone is<br />A winner!<br />
  28. 28. Interactive Decoder Options<br />
  29. 29. Why Interactive Decoder Promotions<br /><ul><li> Interactive Decoders generate unsurpassed results!
  30. 30. Proven response rates of up to 30% (well above typical DM rates of 1-2%)
  31. 31. Lower costs per lead (.40 per thousand vs. $12-$18 per thousand for typical DM)
  32. 32. A solid mechanism to collect customer data for future marketing campaigns
  33. 33. A strong incentive to drive traffic to website, branch location or events</li></li></ul><li>Decoder Promotions; E-statement Savings<br />Potential savings based on the fact that about 75% of banking customers still receive monthly statements by mail<br />
  34. 34. Interactive Decoder: Case Study<br />Bank of Utah<br />Objective<br />Encourage opening of an iSAVE account-<br />A green savings program<br />Strategy<br />WebDecoder postcard was mailed to 20,000 targeted households<br />Results<br />The promotion received a 16% response in the first couple weeks. Over 3000 people signed up. This is a savings to the bank of at least $150,000 plus all the other benefits that online banking provides to the bank and their customers.<br />
  35. 35. Interactive Decoder: Case Study<br />Bremer Bank<br />Objective<br />Convert customers from printed statements to e-statements plus introduce the bank’s online services<br />Strategy<br />WebDecoder was inserted in customer statements and everyone won a prize. 80,000 mailed of which 40,000 were potential candidates <br />Results<br />12,000 signed up for online services. Savings of over $600,000 to Bremer plus customer retention is statistically higher<br />
  36. 36. On-Site Interactive: TrafficTicket™ System<br /><ul><li>Interactive consumer promotion utilizing patentedsecurity ink and print technology
  37. 37. TrafficTickets™ distributed through direct mail, newspaper insert, in-branch or at events
  38. 38. Customer visit specified location with POS display to insert game ticket and see what prize they’ve won
  39. 39. Game piece activate lights on display to indicate winnings
  40. 40. Turnkey service includes design, production, distribution and fulfillment
  41. 41. Everyone is a winner!</li></li></ul><li>Benefits of TrafficTicket™ System<br /><ul><li>Excellent Response Rates</li></ul> Banks/Credit Unions: 10% - 15% average response rates<br /><ul><li>Value</li></ul>Consider the ROI with response rates as high as 35% and Cost-effective Promotion Materials… compare to traditional DM rate of 1%-3%<br /><ul><li>Satisfaction</li></ul>More than 95% of those who have used the TrafficTickets™ System say they will use it again and are extremely satisfied with their results<br />
  42. 42. TrafficTicket™ vs. Old Worn Out Tactics<br />
  43. 43. TrafficTicket™ Promotion: Case Study<br />AmSouth Bank<br />Objective<br />New customer acquisition<br />Strategy<br />Direct mail campaign. Traffic Tickets™ were mailed to 800,000 households surrounding 300 branches<br />Results<br />Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches. <br />Program resulted in high conversion rates and a new record for most new accounts opened during any 6-week promotional period<br />
  44. 44. TrafficTicket™ Promotion: Case Study<br />Fidelity Bank<br />Objective<br />Generate traffic at the grand opening of a new branch<br />Strategy<br />Traffic Tickets™ were mailed to 25,000 target households. Potential customers were motivated to attend the branch grand opening to see what they’d won<br />Results<br />Made positive impressions to over 4,000 new<br />and potential customers in one weekend.<br />New accounts and deposit growth exceeded <br />expectations with an 18% response rate<br />
  45. 45. Mobile Marketing/ Text Promotions<br />New Message<br />91011<br />91011<br />To: 91011<br />Welcome to Seattle’s Best Mobile Coupons. Show this msg to<br />barrista = free<br />12oz. Dark Roast<br />12345<br />12345<br />Got a meeting?<br />Need Coffee?<br />We deliver!<br />Call:<br />847-555-1212<br />17612<br />Send<br />Send<br />Send<br />Receiving the first message<br />Receiving future<br />messages<br />Opting-in<br />Subscriber texts the keyword<br />to the short code to opt-in.<br />The subscriber receives<br />an automatic confirmation.<br />Subsequent messages<br />are sent to subscribers.<br />send to keyword sample message <br />
  46. 46. Mobile Marketing Facts + Live Demo<br /><ul><li> 265 million mobile phone users in US
  47. 47. 94% have text (SMS) message capability
  48. 48. 25% have web & text capability
  49. 49. 1 in 4 saw a text message ad last month of those, 48% responded!</li></ul>Source: Neilsen – Short Code Marketing Opportunity 10/08<br />Live demo text- Go ahead give it a try:<br />Text keyword 17577to 91011<br />1. Phone Number: 91011<br />2. Your Text Message: 17577<br />3. Receive Response<br />
  50. 50. Digital Rewards Program<br />Music Downloads<br />Pizza<br />Audio Books<br />DVD’s<br />Gourmet Rewards<br />Magazine Subscription<br />Ringtones<br />Phone Time<br />Photo Prints<br />Movie Tickets<br />Hotel Gift Cards<br />Merchandise<br />Seed Paper Cards<br /><ul><li>Eco-friendly online banking promotions
  51. 51. Credit card application premiums
  52. 52. Student loan application promotions
  53. 53. Mortgage loan and refinancing programs
  54. 54. Business and personal account acquisition campaigns</li></li></ul><li>Digital Rewards Promotion: Case Study<br />Citibank<br />Objective:<br />Communicate with and acquire customers in the Hispanic market<br />Strategy: <br />Phone cards were produced in Spanish. Keeping in touch with family and friends in their native country is important in the Hispanic community. So Citibank distributed $10 International Phone Cards in select Direct Mail pieces<br />Result:<br />The program has remained a successful new application tool and a staple of their Hispanic acquisition campaign<br />
  55. 55. Loyalty and Incentive Programs<br />Fuel - Gift - Grocery Rebates, Travel Premiums, Points and Merchandise Programs<br />
  56. 56. Prospecting 2 Go Program<br />Turnkey prospecting program for commercial banking business<br />Kit includes:<br /><ul><li> Multiple professionally written letter templates
  57. 57. Creative themed label to peak interest
  58. 58. Custom promotional item for dimensional mailer
  59. 59. Creative packaging to increase open rate
  60. 60. Gift/incentive for appointments (thank you gift)
  61. 61. Best practice calling scripts for effective follow-ups</li></ul> Sales rep personalize letter, assemble and mail packages<br />
  62. 62. Why Prospecting 2 Go Program<br /><ul><li>Every week your prospects receive about 3 feet of mail, 300 emails and maybe 3lbs. of mail at home
  63. 63. Reps are competing with 50 other salespeople who also have great ideas
  64. 64. There is a 1 in 50 chance of getting through with no prospecting campaign
  65. 65. There is a 1 in 4 chance of success with a system like the Prospecting 2 Go program</li></li></ul><li>Prospecting 2 Go Program: Case Study<br />AmeriPride<br />Objective:<br />a) Gain appointments with buyers in specific markets<br />b) Educate the audience on benefits & services<br />Strategy: <br /> Drop Off Package: Harley replica + insert card in<br />branded bag. 2 offers: Harley sweepstakes and cap<br /> Series of 2 direct mailers and follow-up<br />Result:<br />41% appointment rate achieved with tier-one accounts (7,000 accounts targeted)<br />16% appointment rate achieved with tier-two accounts (27,000 accounts targeted)<br />
  66. 66. Promotional Marketing and Procurement<br /><ul><li> Full service promotions from concept to implementation
  67. 67. Eco-friendly promotional items to further “green” initiative
  68. 68. Electronic database of over 600,000 different items
  69. 69. Custom sourcing, manufacturing and importing
  70. 70. Corporate apparel- Nike, Cutter & Buck, Hilfiger, Ping, etc.
  71. 71. On-line company store programs</li></li></ul><li>Next Step…<br />Thank you for your time and consideration. <br />Let’s get started on your campaign!<br />Contact us at:<br />919-217-4576<br />