“Technology and Social Media” Lisa Qualls, VP of Interactive Strategy at Summit Marketing and SMCKC Chairwoman of the Board (@lqualls4444 – Twitter) Lisa.Qualls@summitmarketing.com Cheryl Aufdemberge, Marketing Technology Coordinator at Spencer Fane Britt & Browne (@cheryl528 – Twitter) firstname.lastname@example.org
Agenda• Social Media landscape• How big is it?• Why do people use it?• Social considerations• Understanding the Community• Know your tools• Listen and learn
Digital by the Numbers800+ million – Number of users onFacebook100 million – Number of active Twitterusers$50,000 – The amount raised for charityby the most retweeted tweet2.4 billion – Social networking accounts
Digital by the Numbers1.2 billion – The number of activemobile broadband subscriptions1 trillion – The number ofvideo playbacks on YouTube250 million – On average the numberof photos uploaded on FB each day271.1 million – Internet users inNorth America
Social Considerations• What is the MESSAGE and ACTION?• Does the foundation exist to COMMUNICATE and ENABLE?• Who are the INFLUENCERS and ADVOCATES? Where do they listen, engage and inspire?• What content can be created to VISUALLY STIMULATE, trigger BUZZ and be SHARED easily?• How is SUCCESS defined and measured? 10
iCloudiCloud automatically and securely stores your content so itsalways available to your iPhone, iPad, iPod touch, Mac, or PC. Itgives you access to your music, movies, apps, latest photos, andmore from whichever device you happen to be using. And itkeeps your email, contacts, and calendars up to date across allyour devices. No syncing required.