Women of color conference.final

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Presented by Cheryl Aufdemberge and Lisa Qualls at the 2012 UMKC Women of Color conference. Presentation includes social statistics, diversity social examples and listening tools.

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Women of color conference.final

  1. 1. “Technology and Social Media” Lisa Qualls, VP of Interactive Strategy at Summit Marketing and SMCKC Chairwoman of the Board (@lqualls4444 – Twitter) Lisa.Qualls@summitmarketing.com Cheryl Aufdemberge, Marketing Technology Coordinator at Spencer Fane Britt & Browne (@cheryl528 – Twitter) caufdemberge@spencerfane.com
  2. 2. Agenda• Social Media landscape• How big is it?• Why do people use it?• Social considerations• Understanding the Community• Know your tools• Listen and learn
  3. 3. Social Media Landscape 3
  4. 4. Digital by the Numbers800+ million – Number of users onFacebook100 million – Number of active Twitterusers$50,000 – The amount raised for charityby the most retweeted tweet2.4 billion – Social networking accounts
  5. 5. Digital by the Numbers1.2 billion – The number of activemobile broadband subscriptions1 trillion – The number ofvideo playbacks on YouTube250 million – On average the numberof photos uploaded on FB each day271.1 million – Internet users inNorth America
  6. 6. Don’t forget about mobile
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. Social Considerations• What is the MESSAGE and ACTION?• Does the foundation exist to COMMUNICATE and ENABLE?• Who are the INFLUENCERS and ADVOCATES? Where do they listen, engage and inspire?• What content can be created to VISUALLY STIMULATE, trigger BUZZ and be SHARED easily?• How is SUCCESS defined and measured? 10
  11. 11. Diversity Communities 11
  12. 12. Where to find people with similar interests 12
  13. 13. Where to find people with similar interests 13
  14. 14. Where to find people with similar interests 14
  15. 15. Where to find people with similar interests 15
  16. 16. Where to find people with similar interests 16
  17. 17. Analytic ToolsReaders, backlinks, other assets, commenting, post schedule, post content, author publications, etc.
  18. 18. Analytics - Alexa 18
  19. 19. Analytics - Quantcast 19
  20. 20. QR Codes
  21. 21. iCloudiCloud automatically and securely stores your content so itsalways available to your iPhone, iPad, iPod touch, Mac, or PC. Itgives you access to your music, movies, apps, latest photos, andmore from whichever device you happen to be using. And itkeeps your email, contacts, and calendars up to date across allyour devices. No syncing required.
  22. 22. Dropbox
  23. 23. Seesmic
  24. 24. Listen and Learn #hashtags on Twitter http://search.twitter.com Google Alerts http://google.com/alerts Mashablehttp://mashable.com/how-to
  25. 25. Listening - Hashtags 25
  26. 26. Listening – Google Alerts 26
  27. 27. Learning – Mashable 27
  28. 28. Social Summary• Understand the space• Find People & Engage• Know the tools• Listen 28

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