April 29 1.30pm_chad troutman

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April 29 1.30pm_chad troutman

  1. 1. Are You Even Listening?Marketing & Sales Trends for the Millennial GenerationPresented By: Chad Troutman
  2. 2. Presentation Overview1. Profile of a Millennial2. Why do They Matter?3. How do Millennials Shop?4. Strategies for Group Accounts5. Strategies for Individuals6. Agent vs. Advisor7. Next Steps for Your Company
  3. 3. Profile of a Millennial Born: 1980 – 2000 First generation of “digital natives” Informed Consumers Influencers: Parents and Social Groups Strive for a healthy lifestyle Want financial security
  4. 4. Why do Millennials Matter?Spending Power70 Million StrongSheer Size Greater InfluenceLeadership$200 Billion
  5. 5. How do Millennials Shop?65%wantbrandsto behave as a mentorthat can help guide them Instant Gratification – “I want it fast and I want it now” Don’t want to be hurried into decision They communicate on a network nobody owns
  6. 6. Strategies for Group AccountsSeventy Percentof Millennialsget advicefrom their supervisor1. Find individual whowill help themachieve their goals2. Offer a tangibleproduct that instantlyhelps their lifestyle3. Make yourselfavailable for financialwellness sessions
  7. 7. Strategies for Individuals1. The most effectiveMillennial promotionsare those that areinherently useable andmake life easier2. Send parents materialgeared towards theirchildren3. Offer to be a mentorEighty-Six Percentof Millennialsget advicefrom their parents
  8. 8. SpreadsheetEnrollmentsSelf-PromotingPassionateAccessibleHelpfulAgent vs. Advisor
  9. 9. Next Steps for Your Agency Inbound Marketing Tactics like SEO, blogging, social media,website lead generation and lead nurturing are more cost-effectivethan traditional forms of outbound marketing Setup a website Establish your onlinereputation Offer to be a speaker
  10. 10. Key Takeaways You already have access to Millennials Forget what your customers need – think about what they want Be fast – nothing that can’t be said in 140 characters Be transparent – they know media exists to sell them something User experience – add value and they will tell your story for you
  11. 11. Questions and Contact InformationChad TroutmanEmail: chadtroutman@yahoo.comTelephone: 678-447-7745

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