Ambient Video Art, Doug Siefken, Translumen Technologies


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The Talk: Doug Siefken will describe Ambient Video Art as an emergent art movement. He will show ambient art examples conveying how video art combined with technology can be appreciated on the proliferation of digital canvasses. The depth of this art expression transcends both the temporal spectrum as well as the visual. Doug will explore how technology contributes to bridging art video and stills that combine with the environment to create a non-disruptive art form.

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Ambient Video Art, Doug Siefken, Translumen Technologies

  1. 1. Ambient Video Art Presented By: Douglas R. Siefken , CTO TransLumen Technologies, LLC Chicago New Media Summit 2008
  2. 2. Ambient Video Art My Presentation Covers <ul><ul><li>Ambient Video Art as an emergent art movement </li></ul></ul><ul><ul><li>The movement and its pioneers </li></ul></ul><ul><ul><li>New technologies and tools that enable the artist to create this new artistic vision </li></ul></ul><ul><ul><li>The proliferation of ambient art into the public space, and the future of experiential media </li></ul></ul><ul><ul><li>The value proposition and monetization of ambient technology adoption </li></ul></ul><ul><ul><li>Disruption and visual noise versus non-disruptive and subthreshold visual art </li></ul></ul>
  3. 3. The Road to Sewell’s Barn Artwork: The Road to Sewell's Barn © Bill Turner, Licensed to Long Glance Media - courtesy of Bill Turner Music: One String Melody (excerpt) © 2002 Salvatori Productions, Inc., ASCAP Guitar Composed and performed: Tom Salvatori Piano Arranged and performed: Gary Polkow Produced by; Michael Salvatori Licensed to Long Glance Media - courtesy Salvatori Productions, Inc. Technology: TransLumenation processing (c) TransLumen Technologies, LLC Fluid Stills® Algorythmic Art Direction by: Douglas R. Siefken Licensed to Long Glance Media - courtesy TransLumen Technologies, LLC 2008 © Long Glance Media all rights reserved
  4. 4. The Movement and It’s Pioneers <ul><li>The depth of ambient video art expression transcends both the temporal spectrum as well as the visual </li></ul><ul><ul><li>Bridge the gap between video and stills coexisting as a non-disruptive art form </li></ul></ul><ul><li>Technical and artistic formats that define the art form </li></ul><ul><ul><li>Roots can be traced back to the late 1900’s and the concept of “New Media” </li></ul></ul><ul><li>Artists backgrounds include photographer, cinematographer, painter, illustrator, videographer and others </li></ul><ul><li>Pioneers include: </li></ul><ul><ul><li>Jim Bizzocchi and his video paintings, </li></ul></ul><ul><ul><li>Brian Eno’s music based slow motion art </li></ul></ul><ul><ul><li>Jeffers Egan and his computer generated slow motion work and </li></ul></ul><ul><ul><li>Doug Siefken’s Fluid Stills® Subthreshold Extreme Gradual Change imagery </li></ul></ul>
  5. 5. Technologies that Enable the Artistic Vision <ul><ul><li>How do… </li></ul></ul><ul><ul><li>flat screens such as Plasma, LCD, OLED and CRT change the way we view “TV” </li></ul></ul><ul><ul><li>progressive vs. interlaced displays react to single rows of pixels (vibration) </li></ul></ul><ul><ul><li>the same number of lines of resolution appear to have increased resolution (2x) </li></ul></ul><ul><ul><li>DVD and Blu-ray out perform VHS </li></ul></ul><ul><ul><li>social networks such as flickr facilitate the formation and expansion of an art movement </li></ul></ul>
  6. 6. Fluid Stills ® Producer FLAT PANEL public space art Mobile Signage Street Furniture SeaSide Resort Any Electronic Display Surface
  7. 7. The Proliferation of Ambient Art into the Public Space, and the Future of Experiential Media <ul><ul><li>Black holes or the blank screen, identify the demand for a new form of immersive aesthetic </li></ul></ul><ul><ul><li>Venues include all digital display screens including multi-screen environments both in home and out-of-home </li></ul></ul><ul><ul><li>Interactive displays such as computer background/desktops/wallpaper and screensavers along with kiosks and the ubiquitous mobile device </li></ul></ul><ul><ul><li>Forecasting the future of ambient displays. Blade Runner (dystopian future world) painting the picture of the power of the 'new aesthetic' </li></ul></ul>
  8. 8. The Hotel Cass Experience <ul><li>80” DLP screen behind front desk </li></ul><ul><li>Captures attention upon entering </li></ul><ul><li>Imparts a Chicago atmosphere </li></ul><ul><li>Provides a new vista when leaving the front desk without disrupting the registration process </li></ul>
  9. 9. Applications for Ambient Video Art (AVA) <ul><li>Outdoor Billboards, transit areas </li></ul><ul><li>Hotels </li></ul><ul><li>Entertainment </li></ul><ul><li>Healthcare </li></ul><ul><li>Broadcasting </li></ul><ul><li>Retail </li></ul><ul><li>Distribution to in-home displays </li></ul><ul><li>Other out-of home visual media </li></ul><ul><ul><li>Advertising method to augment digital video signage for outdoor </li></ul></ul><ul><ul><li>Provide distributed art for out-of-home venues for hotels, lobbies, stadiums, public art spaces etc. </li></ul></ul><ul><ul><li>Art channels on cable </li></ul></ul><ul><ul><li>Advertising across all size display devices on displays – malls, Internet, and those from out-of home </li></ul></ul><ul><ul><li>Environment walls for hospitals and other institutions </li></ul></ul><ul><ul><li>Piggyback distribution for networks </li></ul></ul>The Value Proposition and monetization of Ambient Technology Adoption  
  10. 10. Ambient Video Art (AVA) - Stillism Advantages <ul><ul><li>Lower distribution cost than conventional video </li></ul></ul><ul><ul><li>Can be combined with audio and live video </li></ul></ul><ul><ul><li>More advertising impressions per minute </li></ul></ul><ul><ul><li>Content can be repurposed </li></ul></ul><ul><ul><li>Longer useful screen life </li></ul></ul><ul><ul><li>Works with art and text </li></ul></ul><ul><ul><li>Wow factor – novelty </li></ul></ul><ul><ul><li>Enhanced ambiance </li></ul></ul><ul><ul><li>Enhanced safety </li></ul></ul><ul><ul><li>Green Tech </li></ul></ul>
  11. 11. Benefits Example for Stillism <ul><li>Qualitative </li></ul><ul><ul><li>“ Stillism” will not desensitize the viewer </li></ul></ul><ul><ul><li>Messages can be cycled to appear differently for any given day at a specific point of time </li></ul></ul><ul><ul><li>Designed to target a specific audience for a particular part of the day </li></ul></ul><ul><ul><li>Can create a calibrated ambience into the community landscape </li></ul></ul><ul><li>Quantitative </li></ul><ul><ul><li>For a 24 hour period there can be up to 17,280 unique impressions. </li></ul></ul><ul><ul><li>Content can be repurposed, reducing production costs </li></ul></ul><ul><ul><li>Temporal pricing can be valued on time of the day </li></ul></ul>Multiple Impression Persistent Media offers advertisers increased brand retention and dynamism in brand placement
  12. 12. Signage “Finding Waldo”
  13. 13. Disruption and Visual Noise Versus Non-disruptive and Subthreshold Visual Art <ul><ul><li>Visually disruptive content increases cognitive workload while detracting an individual from their primary task </li></ul></ul><ul><ul><li>Disruption mitigation is required to minimize the danger from disruptive displays for example full motion billboards </li></ul></ul><ul><ul><ul><li>Stillism addresses customer satisfaction and new regulations that pertain to visual displays in outdoor spaces by reducing “visual noise” for better, safer environments </li></ul></ul></ul>
  14. 14. Contact Info TransLumen Technologies, LLC Douglas R. Siefken Chief Technology Officer 175 East Delaware Place Suite 6808 Chicago, IL 60611 Tel 312/944-0169 [email_address]