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Ehsan Noursalehi gave a Guerrilla Startup talk hosted by the Illini Entrepreneurship Network. The talk was all about creativity and how it applies to startups. How can you sustain creative efforts over an extended period of time? For those of you that missed it, here are some of the brainstorming Do's and Don'ts:

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  1. 1. Sustainable<br />Creativity<br />Fostering New Ideas<br />De-clutter your brain, and let the ideas flow. Learn techniques which can help you be more creative and show you how to foster sustainable-creative-efforts within a young organization. <br />1<br />
  2. 2. Who is this guy?<br />Ehsan Noursalehi<br />Materials Science and Engineering 2011<br />ENworkshop |<br />IPT | <br />Selected Coursework<br />PSYC 101, TE 461, PIRL, Drawing 1, Human Factors (IE 340), TE 360, UOCD, Design Drawing <br />2<br />
  3. 3. An Agenda of Creativity<br />Definition<br />Ideation Techniques<br />Application<br />3<br />
  4. 4. Defining Creativity<br />What is creativity?<br />4<br />
  5. 5. 5<br />
  6. 6. Defining Creativity<br />What is creativity?<br />Why do we like creativity?<br />6<br />
  7. 7. 7<br />Explaining Creativity<br />By Kieth Sawyer<br />Adapted from <br />Also available from <br /><br />
  8. 8. Defining Creativity<br />What is creativity?<br />Why do we like creativity?<br />How do you practice creativity?<br />8<br />
  9. 9. 9<br />An American independent filmmaker.<br />
  10. 10. Ideation Activity<br />Supplies:<br />Pen/Pencil<br />1 sheet of paper<br />3-5 Note cards<br />10<br />
  11. 11. Prompt<br />Think about all of the challenges or problems you face on a daily basis as a student at the University of Illionis. <br />11<br />3 Minutes<br />Write down as many problems as you can think of on a sheet of paper. <br />
  12. 12. Prompt 2<br />Based on your list of daily challenges, generate 3-5 new business ideas to resolve these unsolved problems. <br />12<br />5 Minutes<br />Write down 1 idea per each note card. <br />
  13. 13. Prompt 3<br />Turn a bad idea, into a good idea. Flip the idea on its head. Dream big. Make it spectacular. <br />13<br />3 Minutes<br />Write down your new idea on the backside of the provided note card. <br />
  14. 14. Do’s & Don'ts<br />Collaborate with colleagues<br />Build off other ideas<br />Be inefficient<br />Don’t take credit<br />Don’t expect the solution to jump out instantly<br />14<br />
  15. 15. Do’s & Don'ts (continued)<br />Define a goal/problem<br />Use prompts<br />Limit yourself<br />Look for inspiration<br />Record all ideas<br />Be obsessive<br />Vote on the best ideas<br />Don’t be afraid<br />Don’t criticize <br />Don’t save ideas in your head<br />Don’t overuse or abuse<br />Don’t get stuck<br />Don’t multitask<br />15<br />
  16. 16. 16<br />How six engineers sustained creative efforts for six weeks<br />Application to IPT<br />…with nine, 3-hr sessions.<br />
  17. 17. 17<br />
  18. 18. 18<br />
  19. 19. 19<br />
  20. 20. Expand-Contract<br />“Cycle of rapid idea generation from a ‘seed’ and subsequent categorization of those ideas.”<br />20<br />A UOCD Technique<br />
  21. 21. 21<br />1. Seed<br />2. Expansion<br />3. Contraction<br />
  22. 22. 22<br />
  23. 23. 23<br />Note Cards + Sharpie <br />
  24. 24. 24<br />
  25. 25. 25<br />Quality Control<br />
  26. 26. Say Hello!<br />Ehsan Noursalehi<br />Email<br />Website <br />IPT <br />26<br />