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1© August 2013 mythreeseasons.com – How To Use Google Analytics
HOW TO USE
GOOGLE ANALYTICS
2© August 2013 mythreeseasons.com – How To Use Google Analytics
ARE YOU EAGER TO KNOW ...
1. How many real people ended
up...
3© August 2013 mythreeseasons.com – How To Use Google Analytics
2. How did they arrived on your
site?
4© August 2013 mythreeseasons.com – How To Use Google Analytics
3. How you can keep them
coming back?
5© August 2013 mythreeseasons.com – How To Use Google Analytics
... then take
advantage of
Google Analytics.
6© August 2013 mythreeseasons.com – How To Use Google Analytics
GOOGLE ANALYTICS
It is a tracking tool offered by Google t...
7© August 2013 mythreeseasons.com – How To Use Google Analytics
It would be great to know that the basic
service is free o...
8© August 2013 mythreeseasons.com – How To Use Google Analytics
Basic service includes providing data on:
 site visits
...
9© August 2013 mythreeseasons.com – How To Use Google Analytics
 Basic feature also tracks referral
traffic including sea...
10© August 2013 mythreeseasons.com – How To Use Google Analytics
If your site generates 10 million or fewer hits per month...
11© August 2013 mythreeseasons.com – How To Use Google Analytics
Why don’t we hop into
Google Analytics now?
In your brows...
12© August 2013 mythreeseasons.com – How To Use Google Analytics
If you don’t have google account yet, click “Create
an ac...
13© August 2013 mythreeseasons.com – How To Use Google Analytics
Click “Sign up”.
14© August 2013 mythreeseasons.com – How To Use Google Analytics
Fill out required fields. Follow instructions
in creating...
15© August 2013 mythreeseasons.com – How To Use Google Analytics
Click “Sign in” if you already have a Google
account”.
16© August 2013 mythreeseasons.com – How To Use Google Analytics
Enter your email address and password.
Click “Sign in”.
17© August 2013 mythreeseasons.com – How To Use Google Analytics
Click “Sign up”.
18© August 2013 mythreeseasons.com – How To Use Google Analytics
In this tutorial, we would like to track a website.
19© August 2013 mythreeseasons.com – How To Use Google Analytics
Make sure the Web Site tab is selected.
20© August 2013 mythreeseasons.com – How To Use Google Analytics
The default tracking method is “Universal
Analytics”. We ...
21© August 2013 mythreeseasons.com – How To Use Google Analytics
Scroll down to set up your web property
and account.
22© August 2013 mythreeseasons.com – How To Use Google Analytics
Next, populate the fields. Pretty
straightforward.
23© August 2013 mythreeseasons.com – How To Use Google Analytics
Setting up the account name is a way of
organizing all th...
24© August 2013 mythreeseasons.com – How To Use Google Analytics
Data Sharing Settings are optional. Click the
“?” for mor...
25© August 2013 mythreeseasons.com – How To Use Google Analytics
Scroll down a bit more and click
“Get Tracking ID”.
26© August 2013 mythreeseasons.com – How To Use Google Analytics
Select your country from the Terms of Service
Agreement p...
27© August 2013 mythreeseasons.com – How To Use Google Analytics
New Analytics Admin window shall
appear.
28© August 2013 mythreeseasons.com – How To Use Google Analytics
The default sub-window is the Tracking Code. You
will fin...
29© August 2013 mythreeseasons.com – How To Use Google Analytics
Highlight the code. Right click
and click “Copy”.
30© August 2013 mythreeseasons.com – How To Use Google Analytics
Log in to your Wordpress.
31© August 2013 mythreeseasons.com – How To Use Google Analytics
From your
dashboard,
Click
“Appearance”
then
“Themes”
the...
32© August 2013 mythreeseasons.com – How To Use Google Analytics
You will be directed to this window.
33© August 2013 mythreeseasons.com – How To Use Google Analytics
From the right side
of the window,
click Footer.
34© August 2013 mythreeseasons.com – How To Use Google Analytics
From the Footer window, find </body>.
35© August 2013 mythreeseasons.com – How To Use Google Analytics
Just before the </body>, press
“Enter” twice.
36© August 2013 mythreeseasons.com – How To Use Google Analytics
Right click and paste the tracking
code from Google Analy...
37© August 2013 mythreeseasons.com – How To Use Google Analytics
Click “Update File”.
38© August 2013 mythreeseasons.com – How To Use Google Analytics
That’s it. EASY!
39© August 2013 mythreeseasons.com – How To Use Google Analytics
To check if the tracking code is installed, go
back to Go...
40© August 2013 mythreeseasons.com – How To Use Google Analytics
If the status is “Receiving Data”,
you’re on the right tr...
41© August 2013 mythreeseasons.com – How To Use Google Analytics
If the status is “Tracking Not Installed”, wait
for few m...
42© August 2013 mythreeseasons.com – How To Use Google Analytics
You can always navigate to the Tracking Code
screen to ch...
43© August 2013 mythreeseasons.com – How To Use Google Analytics
Now, we go to STATISTICS.
44© August 2013 mythreeseasons.com – How To Use Google Analytics
Click the “Reporting” tab.
45© August 2013 mythreeseasons.com – How To Use Google Analytics
This is an overview of your website’s
performance.
46© August 2013 mythreeseasons.com – How To Use Google Analytics
The upper part is a line graph
which contains the followi...
47© August 2013 mythreeseasons.com – How To Use Google Analytics
 Visits – the number of
visits to your site during a
giv...
48© August 2013 mythreeseasons.com – How To Use Google Analytics
Graph Interpretation: In the previous 7 days, there were
...
49© August 2013 mythreeseasons.com – How To Use Google Analytics
 % New Visits – percentage of
new visitors against all v...
50© August 2013 mythreeseasons.com – How To Use Google Analytics
Graph Interpretation: 20% is the estimate of the
percenta...
51© August 2013 mythreeseasons.com – How To Use Google Analytics
Page/Visit – the average
number of pages viewed
during a...
52© August 2013 mythreeseasons.com – How To Use Google Analytics
Graph Interpretation: 5.40 is the average number of
pages...
53© August 2013 mythreeseasons.com – How To Use Google Analytics
Pageviews – the total
number of pages viewed.
Repeated v...
54© August 2013 mythreeseasons.com – How To Use Google Analytics
Graph Interpretation: 27 is the total number of pages
vie...
55© August 2013 mythreeseasons.com – How To Use Google Analytics
 Avg Visit Duration – the
average time duration of
a ses...
56© August 2013 mythreeseasons.com – How To Use Google Analytics
Graph Interpretation: 00:11:54 is the average time spent
...
57© August 2013 mythreeseasons.com – How To Use Google Analytics
Bounce Rate –
percentage of a single
page visit.
58© August 2013 mythreeseasons.com – How To Use Google Analytics
Graph Interpretation: 0%, which means a visitor always
vi...
59© August 2013 mythreeseasons.com – How To Use Google Analytics
Unique Visitors –
number of unduplicated
visitors to you...
60© August 2013 mythreeseasons.com – How To Use Google Analytics
Graph Interpretation: There is only 1 unique visitor over...
61© August 2013 mythreeseasons.com – How To Use Google Analytics
Below the line graph is a summary of the metrics and
thei...
62© August 2013 mythreeseasons.com – How To Use Google Analytics
The default period setting that Google Analytics shows is...
63© August 2013 mythreeseasons.com – How To Use Google Analytics
Select the from and to dates from the
given calendar. Cli...
64© August 2013 mythreeseasons.com – How To Use Google Analytics
Google Analytics’s Standard Reports
are grouped into:
1. ...
65© August 2013 mythreeseasons.com – How To Use Google Analytics
In this tutorial, I am going to cover
reports which I wou...
66© August 2013 mythreeseasons.com – How To Use Google Analytics
1.Audience –> Demographic –> Locations
- provides informa...
67© August 2013 mythreeseasons.com – How To Use Google Analytics
2. Traffic Souces –> Sources –> All Traffic
- displays th...
68© August 2013 mythreeseasons.com – How To Use Google Analytics
3. Content –> Site Content –> All Pages
- shows how frequ...
69© August 2013 mythreeseasons.com – How To Use Google Analytics
There are a lot more great reports that
Google Analytics ...
70© August 2013 mythreeseasons.com – How To Use Google Analytics
Go and try it now. It will
definitely be EXCITING
and wor...
71© August 2013 mythreeseasons.com – How To Use Google Analytics
For more tutorials, please visit
mythreeseasons.com
72© August 2013 mythreeseasons.com – How To Use Google Analytics
http://www.flickr.com/photos/71982440@N08/6496961845/
htt...
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How To Use Google Analytics

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How To Use Google Analytics

  1. 1. 1© August 2013 mythreeseasons.com – How To Use Google Analytics HOW TO USE GOOGLE ANALYTICS
  2. 2. 2© August 2013 mythreeseasons.com – How To Use Google Analytics ARE YOU EAGER TO KNOW ... 1. How many real people ended up on your web page?
  3. 3. 3© August 2013 mythreeseasons.com – How To Use Google Analytics 2. How did they arrived on your site?
  4. 4. 4© August 2013 mythreeseasons.com – How To Use Google Analytics 3. How you can keep them coming back?
  5. 5. 5© August 2013 mythreeseasons.com – How To Use Google Analytics ... then take advantage of Google Analytics.
  6. 6. 6© August 2013 mythreeseasons.com – How To Use Google Analytics GOOGLE ANALYTICS It is a tracking tool offered by Google that generates statistics about a website.
  7. 7. 7© August 2013 mythreeseasons.com – How To Use Google Analytics It would be great to know that the basic service is free of charge. However, this is available only for self-hosted Wordpress.org blogs. Free Wordpress.com sites cannot use Google Analytics.
  8. 8. 8© August 2013 mythreeseasons.com – How To Use Google Analytics Basic service includes providing data on:  site visits  page views  average time on site  bounce rate  pages per visit  percentage of new visits
  9. 9. 9© August 2013 mythreeseasons.com – How To Use Google Analytics  Basic feature also tracks referral traffic including search engine, direct visits, website referrals and marketing campaigns (Pay Per Click, Email marketing etc.)
  10. 10. 10© August 2013 mythreeseasons.com – How To Use Google Analytics If your site generates 10 million or fewer hits per month, then Google Analytics (GA) is free. If your site generates more than 10 million hits per month, then GA offer increased limits as part of Google Analytics Premium. Source: https://support.google.com/analytics/answer/1008065?hl=en
  11. 11. 11© August 2013 mythreeseasons.com – How To Use Google Analytics Why don’t we hop into Google Analytics now? In your browser, type http://www.google.com/analytics/
  12. 12. 12© August 2013 mythreeseasons.com – How To Use Google Analytics If you don’t have google account yet, click “Create an account”.
  13. 13. 13© August 2013 mythreeseasons.com – How To Use Google Analytics Click “Sign up”.
  14. 14. 14© August 2013 mythreeseasons.com – How To Use Google Analytics Fill out required fields. Follow instructions in creating a google account.
  15. 15. 15© August 2013 mythreeseasons.com – How To Use Google Analytics Click “Sign in” if you already have a Google account”.
  16. 16. 16© August 2013 mythreeseasons.com – How To Use Google Analytics Enter your email address and password. Click “Sign in”.
  17. 17. 17© August 2013 mythreeseasons.com – How To Use Google Analytics Click “Sign up”.
  18. 18. 18© August 2013 mythreeseasons.com – How To Use Google Analytics In this tutorial, we would like to track a website.
  19. 19. 19© August 2013 mythreeseasons.com – How To Use Google Analytics Make sure the Web Site tab is selected.
  20. 20. 20© August 2013 mythreeseasons.com – How To Use Google Analytics The default tracking method is “Universal Analytics”. We will use this as it has more features.
  21. 21. 21© August 2013 mythreeseasons.com – How To Use Google Analytics Scroll down to set up your web property and account.
  22. 22. 22© August 2013 mythreeseasons.com – How To Use Google Analytics Next, populate the fields. Pretty straightforward.
  23. 23. 23© August 2013 mythreeseasons.com – How To Use Google Analytics Setting up the account name is a way of organizing all the sites you will track.
  24. 24. 24© August 2013 mythreeseasons.com – How To Use Google Analytics Data Sharing Settings are optional. Click the “?” for more information.
  25. 25. 25© August 2013 mythreeseasons.com – How To Use Google Analytics Scroll down a bit more and click “Get Tracking ID”.
  26. 26. 26© August 2013 mythreeseasons.com – How To Use Google Analytics Select your country from the Terms of Service Agreement pop-up window. Click “I Accept”.
  27. 27. 27© August 2013 mythreeseasons.com – How To Use Google Analytics New Analytics Admin window shall appear.
  28. 28. 28© August 2013 mythreeseasons.com – How To Use Google Analytics The default sub-window is the Tracking Code. You will find here the tracking ID and the tracking code. Status appears when you navigate from one sub-menu to another.
  29. 29. 29© August 2013 mythreeseasons.com – How To Use Google Analytics Highlight the code. Right click and click “Copy”.
  30. 30. 30© August 2013 mythreeseasons.com – How To Use Google Analytics Log in to your Wordpress.
  31. 31. 31© August 2013 mythreeseasons.com – How To Use Google Analytics From your dashboard, Click “Appearance” then “Themes” then “Editor”.
  32. 32. 32© August 2013 mythreeseasons.com – How To Use Google Analytics You will be directed to this window.
  33. 33. 33© August 2013 mythreeseasons.com – How To Use Google Analytics From the right side of the window, click Footer.
  34. 34. 34© August 2013 mythreeseasons.com – How To Use Google Analytics From the Footer window, find </body>.
  35. 35. 35© August 2013 mythreeseasons.com – How To Use Google Analytics Just before the </body>, press “Enter” twice.
  36. 36. 36© August 2013 mythreeseasons.com – How To Use Google Analytics Right click and paste the tracking code from Google Analytics.
  37. 37. 37© August 2013 mythreeseasons.com – How To Use Google Analytics Click “Update File”.
  38. 38. 38© August 2013 mythreeseasons.com – How To Use Google Analytics That’s it. EASY!
  39. 39. 39© August 2013 mythreeseasons.com – How To Use Google Analytics To check if the tracking code is installed, go back to Google Analytics dashboard and check the status.
  40. 40. 40© August 2013 mythreeseasons.com – How To Use Google Analytics If the status is “Receiving Data”, you’re on the right track. CONGRATULATIONS!
  41. 41. 41© August 2013 mythreeseasons.com – How To Use Google Analytics If the status is “Tracking Not Installed”, wait for few more minutes then refresh the page. If it is still not tracking, complete the process again. Make sure you copy and paste the complete code. Don’t forget to save your changes.
  42. 42. 42© August 2013 mythreeseasons.com – How To Use Google Analytics You can always navigate to the Tracking Code screen to check the status of the installation by following these steps: 1.Click Admin. 2.Go to the Property Name you have created. 3.Click Tracking Info. 4.Click Tracking Code.
  43. 43. 43© August 2013 mythreeseasons.com – How To Use Google Analytics Now, we go to STATISTICS.
  44. 44. 44© August 2013 mythreeseasons.com – How To Use Google Analytics Click the “Reporting” tab.
  45. 45. 45© August 2013 mythreeseasons.com – How To Use Google Analytics This is an overview of your website’s performance.
  46. 46. 46© August 2013 mythreeseasons.com – How To Use Google Analytics The upper part is a line graph which contains the following metrics:
  47. 47. 47© August 2013 mythreeseasons.com – How To Use Google Analytics  Visits – the number of visits to your site during a given period of time. In this case, I’ve chosen the week tab.
  48. 48. 48© August 2013 mythreeseasons.com – How To Use Google Analytics Graph Interpretation: In the previous 7 days, there were 5 visits to this site.
  49. 49. 49© August 2013 mythreeseasons.com – How To Use Google Analytics  % New Visits – percentage of new visitors against all visitors.
  50. 50. 50© August 2013 mythreeseasons.com – How To Use Google Analytics Graph Interpretation: 20% is the estimate of the percentage of first time visits.
  51. 51. 51© August 2013 mythreeseasons.com – How To Use Google Analytics Page/Visit – the average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
  52. 52. 52© August 2013 mythreeseasons.com – How To Use Google Analytics Graph Interpretation: 5.40 is the average number of pages viewed before the visitor leaves the website.
  53. 53. 53© August 2013 mythreeseasons.com – How To Use Google Analytics Pageviews – the total number of pages viewed. Repeated views of a single page are counted.
  54. 54. 54© August 2013 mythreeseasons.com – How To Use Google Analytics Graph Interpretation: 27 is the total number of pages viewed by all visitors.
  55. 55. 55© August 2013 mythreeseasons.com – How To Use Google Analytics  Avg Visit Duration – the average time duration of a session.
  56. 56. 56© August 2013 mythreeseasons.com – How To Use Google Analytics Graph Interpretation: 00:11:54 is the average time spent by a visitor during a single visit.
  57. 57. 57© August 2013 mythreeseasons.com – How To Use Google Analytics Bounce Rate – percentage of a single page visit.
  58. 58. 58© August 2013 mythreeseasons.com – How To Use Google Analytics Graph Interpretation: 0%, which means a visitor always views more than 1 page before leaving the site.
  59. 59. 59© August 2013 mythreeseasons.com – How To Use Google Analytics Unique Visitors – number of unduplicated visitors to your website.
  60. 60. 60© August 2013 mythreeseasons.com – How To Use Google Analytics Graph Interpretation: There is only 1 unique visitor over the past 7 days.
  61. 61. 61© August 2013 mythreeseasons.com – How To Use Google Analytics Below the line graph is a summary of the metrics and their values. Also included is a pie graph showing the returning visitor and new visitor sectors.
  62. 62. 62© August 2013 mythreeseasons.com – How To Use Google Analytics The default period setting that Google Analytics shows is 30 days. To change this, click the date range dropdown found in the upper right corner of any report.
  63. 63. 63© August 2013 mythreeseasons.com – How To Use Google Analytics Select the from and to dates from the given calendar. Click “Apply”.
  64. 64. 64© August 2013 mythreeseasons.com – How To Use Google Analytics Google Analytics’s Standard Reports are grouped into: 1. Real-Time 2. Audience 3. Traffic Sources 4. Content 5. Conversions
  65. 65. 65© August 2013 mythreeseasons.com – How To Use Google Analytics In this tutorial, I am going to cover reports which I would like to keep my eye on.
  66. 66. 66© August 2013 mythreeseasons.com – How To Use Google Analytics 1.Audience –> Demographic –> Locations - provides information about the location of my audience
  67. 67. 67© August 2013 mythreeseasons.com – How To Use Google Analytics 2. Traffic Souces –> Sources –> All Traffic - displays the source of referral to your website
  68. 68. 68© August 2013 mythreeseasons.com – How To Use Google Analytics 3. Content –> Site Content –> All Pages - shows how frequently each page was viewed
  69. 69. 69© August 2013 mythreeseasons.com – How To Use Google Analytics There are a lot more great reports that Google Analytics offers. They will definitely help you improve the content of your site to meet the needs of your audience.
  70. 70. 70© August 2013 mythreeseasons.com – How To Use Google Analytics Go and try it now. It will definitely be EXCITING and worth trying!
  71. 71. 71© August 2013 mythreeseasons.com – How To Use Google Analytics For more tutorials, please visit mythreeseasons.com
  72. 72. 72© August 2013 mythreeseasons.com – How To Use Google Analytics http://www.flickr.com/photos/71982440@N08/6496961845/ http://www.flickr.com/photos/48710226@N03/4495752468/ http://www.flickr.com/photos/95431047@N07/8721813733/ http://www.flickr.com/photos/newlinks/63841992/ http://www.flickr.com/photos/cgandolfo/2224185399/ Photo Credits

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