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The most powerful brands of indonesia is powered by Brandfinance: which uses a transparent methodology that uses 3 parameters to come to an conclusion on BRAND VALUE.
1) Enterprise Value – the value of the entire enterprise, made up of multiple branded businesses
2)+ Branded Business Value – the value of a single branded business operating under the subject brand
3)+ Brand Value – the value of the trade marks (and relating marketing IP and ‘goodwill’ attached to it) within the branded business