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TV and Smartphones usage now are equal in south korea. A south korean consumes an average of 5.7 hours of media daily, out of which TV usage stands at 88 minutes , followed by 83mins spend online from a desktop or a laptop ,closely followed by mobile with 81mins and Tablets with 38mins
The highest number of mobile ads seen by south korean users was via an app,39% as compared to 36% via search engine
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