TV and Smartphones usage now are equal in south korea. A south korean consumes an average of 5.7 hours of media daily, out of which TV usage stands at 88 minutes , followed by 83mins spend online from a desktop or a laptop ,closely followed by mobile with 81mins and Tablets with 38mins
The highest number of mobile ads seen by south korean users was via an app,39% as compared to 36% via search engine
TV 88 mins
Online 83 mins
Mobile 81 mins
Tablet 38 mins
Newspapers 26 mins
Radio 24 mins
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Time Spent Consuming Media by Channel
Mobile web users consume over 5.7 hours of media daily.
About InMobi's Mobile Media Consumption Study
A new wave of mobile consumer behavior is creating changes in the global mobile landscape.
Mobile is moving into the mainstream and catching up with traditional media as a key source of
media consumption. InMobi's Mobile Media Consumption research study, conducted by
Decision Fuel and On Device Research, provides a robust view on the changing media
consumption and usage behaviors of over 15,000 mobile Internet users in a representative set
of 14 markets. Topics covered include overall and mobile media consumption behaviors, the
influence of different media channels, mobile commerce, and the impact on advertising.
Impact of Mobile Ads throughout the Purchase Funnel
General Info & Search
Mobile ads noticed via the following channels:
59% of mobile users are as comfortable with mobile
advertising as they are with TV or online advertising
95% noticed mobile ads on their smartphones
9% of mobile web users frequently click on mobile ads
67% have spent money on an activity via mobile
74% are expected to spend money on an activity via mobile
in the next 12 months
Types of Goods Purchased on Mobile
apps, games, e-books, music, videos, ringtones, etc.
electronics, clothes, etc.
Mobile Media Activities - Share of Time Spent
Receptivity to Mobile Ads
M-Commerce and Shopping
How Mobile Devices are Changing the Way Media is Consumed
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