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TV 88 mins
Online 83 mins
Mobile 81 mins
Tablet 38 mins
Newspapers 26 mins
Radio 24 mins
70%
ONLINE
50%
TV
46%
MOBILE
YES
...
48%
50%
19%
18%
14%
movie tickets
bill payments, peer-to-peer payments, etc.
train tickets
The study was conducted during ...
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Mobile consumption and usage n South Korea

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TV and Smartphones usage now are equal in south korea. A south korean consumes an average of 5.7 hours of media daily, out of which TV usage stands at 88 minutes , followed by 83mins spend online from a desktop or a laptop ,closely followed by mobile with 81mins and Tablets with 38mins
The highest number of mobile ads seen by south korean users was via an app,39% as compared to 36% via search engine

Published in: Data & Analytics
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Mobile consumption and usage n South Korea

  1. 1. TV 88 mins Online 83 mins Mobile 81 mins Tablet 38 mins Newspapers 26 mins Radio 24 mins 70% ONLINE 50% TV 46% MOBILE YES 77% 53% 51% 37% 23% 23% Which forms of media most impact your purchasing decisions? Have mobile ads ever influenced you to... Has mobile advertising ever: 72% 66% 72% 66% Time Spent Consuming Media by Channel Mobile web users consume over 5.7 hours of media daily. About InMobi's Mobile Media Consumption Study A new wave of mobile consumer behavior is creating changes in the global mobile landscape. Mobile is moving into the mainstream and catching up with traditional media as a key source of media consumption. InMobi's Mobile Media Consumption research study, conducted by Decision Fuel and On Device Research, provides a robust view on the changing media consumption and usage behaviors of over 15,000 mobile Internet users in a representative set of 14 markets. Topics covered include overall and mobile media consumption behaviors, the influence of different media channels, mobile commerce, and the impact on advertising. Impact of Mobile Ads throughout the Purchase Funnel 23% Entertainment 19% Play games 17% General Info & Search 14% Social media 11% Shopping 8% Local search 8% E-mail Mobile ads noticed via the following channels: 59% of mobile users are as comfortable with mobile advertising as they are with TV or online advertising 95% noticed mobile ads on their smartphones 9% of mobile web users frequently click on mobile ads unintentionally 67% have spent money on an activity via mobile 74% are expected to spend money on an activity via mobile in the next 12 months 46% 32% Types of Goods Purchased on Mobile apps, games, e-books, music, videos, ringtones, etc. electronics, clothes, etc. Mobile Media Activities - Share of Time Spent Receptivity to Mobile Ads M-Commerce and Shopping SOUTH KOREA How Mobile Devices are Changing the Way Media is Consumed 39% 36% 30% 13% 6% In an app Search engine Retailer website Others Video website DOWNLOAD AN APPLICATION BUY SOMETHING VIA YOUR MOBILE VISIT THE WEBSITE OF AN ADVERTISER VISIT THE ADVERTISER SITE TO GET ADDITIONAL INFO LOCATE AN ADVERTISER ON A MAP CALL THE ADVERTISER DIGITAL GOODS PHYSICAL GOODS
  2. 2. 48% 50% 19% 18% 14% movie tickets bill payments, peer-to-peer payments, etc. train tickets The study was conducted during Q2 and Q3 of 2012 ©2015 InMobi ENTERTAINMENT FINANCIAL TRAVEL

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