Unit 4: Theme Development <ul><li>A  yearbook theme  is a unifying idea that creates a distinctive personality for the boo...
Theme Phrase <ul><li>If a theme is an idea, the phrase, graphics and related copy are the devices which bring that idea to...
How a theme is developed <ul><li>GRAPHICS:  A visual tie will enhance the theme phrase and add to the total theme package....
Theme-related copy <ul><li>Copies complete the understanding of the theme. </li></ul>The Cover <ul><li>The first exposure ...
Endsheets <ul><li>The first place to DEVELOP your theme. </li></ul><ul><li>May cost more to print on endsheet. </li></ul>
The Title Page <ul><li>Theme develop continues on this page 1. </li></ul><ul><li>Should make a strong statement while prov...
The Opening and Closing Sections <ul><li>Serves as the introduction  </li></ul><ul><li>Should clearly explain theme and ho...
Division Pages <ul><li>Single or double page spread </li></ul><ul><li>Should be designed similar, thought not necessarily ...
More Theme Development <ul><li>Plug theme into various sections of the book. </li></ul><ul><li>Examples: </li></ul><ul><ul...
External Theme Development <ul><li>Increase yearbook sales </li></ul><ul><li>Increase visibility of yearbook staff </li></...
Brainstorming <ul><li>Everyone should participate. </li></ul><ul><li>Think positively. </li></ul><ul><li>More is better. <...
Upcoming SlideShare
Loading in …5
×

Unit 4 Theme Development

1,271 views

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,271
On SlideShare
0
From Embeds
0
Number of Embeds
94
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Unit 4 Theme Development

  1. 1. Unit 4: Theme Development <ul><li>A yearbook theme is a unifying idea that creates a distinctive personality for the book. </li></ul><ul><li>Encourages staff to present events and activities through a new perspective and it challenges the imagination of readers. </li></ul><ul><li>Based on characteristics of your school and should reflect an understanding of your audience. </li></ul>
  2. 2. Theme Phrase <ul><li>If a theme is an idea, the phrase, graphics and related copy are the devices which bring that idea to life. </li></ul><ul><li>A brief phrase or slogan is the foundation of any theme package. </li></ul><ul><li>It sums up the idea and creates an identity. </li></ul><ul><li>Keep your phrase short. A phrase with many words is harder to remember and is a mouthful to say. </li></ul><ul><li>BUT a theme phrase can be too short. One word statements tend to lack impact and are difficult to modify for use in various sections of the book. </li></ul>
  3. 3. How a theme is developed <ul><li>GRAPHICS: A visual tie will enhance the theme phrase and add to the total theme package. </li></ul><ul><li>Should reflect the mood you wish to convey. </li></ul>
  4. 4. Theme-related copy <ul><li>Copies complete the understanding of the theme. </li></ul>The Cover <ul><li>The first exposure to the theme </li></ul><ul><li>Include theme phrase, but not dominate the design. </li></ul><ul><li>Name of the book and year should be incorporated. </li></ul><ul><li>Design and colors should differ year to year. </li></ul><ul><li>Using school colors is encouraged every few years. </li></ul><ul><li>Look to television, fashion trends, magazines, newspapers and other printed materials for help. </li></ul><ul><li>Consider the spine. Include name of your school, year and volume number of the book. </li></ul>
  5. 5. Endsheets <ul><li>The first place to DEVELOP your theme. </li></ul><ul><li>May cost more to print on endsheet. </li></ul>
  6. 6. The Title Page <ul><li>Theme develop continues on this page 1. </li></ul><ul><li>Should make a strong statement while providing the title information presented in Unit 3. </li></ul><ul><li>Maintain the graphic style introduced on the cover and front endsheet here and throughout he opening section. </li></ul>
  7. 7. The Opening and Closing Sections <ul><li>Serves as the introduction </li></ul><ul><li>Should clearly explain theme and how it relates </li></ul><ul><li>Photos must be accompanied with captions </li></ul><ul><li>Graphics must remain consistent </li></ul><ul><li>Length can vary from 3 to 7 pages. </li></ul>
  8. 8. Division Pages <ul><li>Single or double page spread </li></ul><ul><li>Should be designed similar, thought not necessarily identical, layout style. </li></ul><ul><li>Consistent graphics and theme-related copy are also important. </li></ul><ul><li>Sub-theme is preferred. </li></ul>
  9. 9. More Theme Development <ul><li>Plug theme into various sections of the book. </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Theme-related feature stories </li></ul></ul><ul><ul><li>Student quotes </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Theme variation for an index </li></ul></ul>
  10. 10. External Theme Development <ul><li>Increase yearbook sales </li></ul><ul><li>Increase visibility of yearbook staff </li></ul><ul><li>Promotes school spirit </li></ul>
  11. 11. Brainstorming <ul><li>Everyone should participate. </li></ul><ul><li>Think positively. </li></ul><ul><li>More is better. </li></ul><ul><li>Build good ideas on top of each other. </li></ul>

×