Youth Marketing   Forum 2011                  Images from getty images
Do we   really know theYoung
Youngpeople don’t  wear bar   codes
Informal , Unconventional Techniques     Video diaries, ethnography interviews, semiotics studies, peerdiscussion, hangout...
Welcome to the new era
Meet the new age youth    no judgment    no inhibition     no pretense
Youth is a social animal in real and            virtual world85% of them connect to socialmedia more than once a dayBoys a...
Money is my drug and       I am an experience junkie70% feel money is necessary to even make friends
54%Cheat   admit to cheating                in exams,                    40%              feel its ok to                 S...
53%Want toexperimentWith theirrelationshipsButbelieveinmarriage
JUST     11%   want topursue their    ex post  break ups move on!
Mom dadare mysecurityblanket
72% choose  PROFESSIONOVER PASSION….feel they can earn    more    than their     parents
“We’resinnersnot cheaters”
ConfidentCourageousExperience Junkiesbut outlook on family, career,marriage remain traditional
While ambitions fire like ragingENGINESPunting big on lifeExperimenting with relationshipsTaking short cuts to successBODY...
….The flight is rootedTrust key in RelationshipsBelief in MarriagePARENTAL GUIDANCEWORK FOR MONEY
our RELIGION @   no rules  RESPECT CHALLENGE
In 2011, MTV explores the Vices & Virtues   A comprehensive research done across      13    cities 2400 youth in age 18-2...
To book your copy of Sinnocence         Write to us at    insights@mtvindia.com
MTV Youth Trends
MTV Youth Trends
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MTV Youth Trends

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Age of Sinnocence is a volatile and interesting journey into the world of youth - their life, their attitude towards money, fame, ambition, love & relationships, their take on changing ethics. Exploratory and quantiative research across 2400 youth spanning 13 cities in India

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MTV Youth Trends

  1. 1. Youth Marketing Forum 2011 Images from getty images
  2. 2. Do we really know theYoung
  3. 3. Youngpeople don’t wear bar codes
  4. 4. Informal , Unconventional Techniques Video diaries, ethnography interviews, semiotics studies, peerdiscussion, hangout observations, FB closed communities, online chats, net crawls, blogs and so on
  5. 5. Welcome to the new era
  6. 6. Meet the new age youth no judgment no inhibition no pretense
  7. 7. Youth is a social animal in real and virtual world85% of them connect to socialmedia more than once a dayBoys are more Social than Girls
  8. 8. Money is my drug and I am an experience junkie70% feel money is necessary to even make friends
  9. 9. 54%Cheat admit to cheating in exams, 40% feel its ok to Steal Other’s ideas to get ahead at work
  10. 10. 53%Want toexperimentWith theirrelationshipsButbelieveinmarriage
  11. 11. JUST 11% want topursue their ex post break ups move on!
  12. 12. Mom dadare mysecurityblanket
  13. 13. 72% choose PROFESSIONOVER PASSION….feel they can earn more than their parents
  14. 14. “We’resinnersnot cheaters”
  15. 15. ConfidentCourageousExperience Junkiesbut outlook on family, career,marriage remain traditional
  16. 16. While ambitions fire like ragingENGINESPunting big on lifeExperimenting with relationshipsTaking short cuts to successBODY TALK
  17. 17. ….The flight is rootedTrust key in RelationshipsBelief in MarriagePARENTAL GUIDANCEWORK FOR MONEY
  18. 18. our RELIGION @ no rules RESPECT CHALLENGE
  19. 19. In 2011, MTV explores the Vices & Virtues A comprehensive research done across 13 cities 2400 youth in age 18-24 The most comprehensive research of Youth Vices till date Probe into Experience, Ambition & Attitude towards Relationship and Money-their outlook to money, aspirations, career, ambition, romance, love and sex Methodology : mix of qualitative + quantitative + video diaries + ethnography + peer group discussions + semiotics studyStudy conducted by TNS and Available at all leading online & offlineQuantum Consumer Solutions stores . To book your personal copy, mail us at insights@mtvindia.com
  20. 20. To book your copy of Sinnocence Write to us at insights@mtvindia.com

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