Vimeo

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Social media marketing through Vimeo

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Vimeo

  1. 1. VIMEO
  2. 2. What is vimeo??  Alternative to YouTube  US based Video-sharing website  Launched in 2004  Video-centric social network site  Famous for it’s quality of content
  3. 3. Features  5GB/week storage space  Absolutely zero ads  Unlimited HD everything  Full player customization  Advanced statistics
  4. 4. New Features  Lightning Fast Playback  In-Player Purchasing  Redesigned Share Screen  Integrated Login  Fully Accessible
  5. 5. New Features  HTML5 by Default  Preference Sync  More Responsive Than Ever  Closed captions & subtitles support!  Sleek embedded player
  6. 6. Why marketers find it useful?  When watching a Vimeo video you are accessing the individual's account  Once the clip ends, the screen, unlike YouTube videos, does promote other similar clips not then
  7. 7. Why marketers find it useful?  Uploaded videos are placed in user's accounts  Therefore, only other videos created by the user are displayed in the side tool bar, not competing clips (that could be ads) for other brands and other user-generated promotions
  8. 8. How it got noticed?  HP - invent from Tom and Matt The PEN from PEN Story  CDEFGABC from lernert Engelberts  Honda Insight – Let It Shine from Honda
  9. 9. Vimeo Pros  Much higher video/production quality  More aesthetically appealing video player  Choose your own thumbnails  Profile pages are cleaner and more professional  Can host your own domain
  10. 10. Vimeo Cons  Only about 65 million unique visitors/month  Seen as more of a community for artistic videos/filmmakers  Need a PRO subscription to upload videos that promote products/services  Upload limits depending on subscription
  11. 11. Vimeo lets you search by.. # most relevant # newest # oldest # most played # most commented # most liked # alphabetical
  12. 12. Thank You!!

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