Synopsis Lately, I was able to win a decent CRM Business from one of the leading computer hardware technology player - ASUSTeK Computers Inc. Following was the proposal and apparently, the transit. This proposal was an outcome of the MarCom, IT and CRM set up experience that I have been able to collect in the last 8 years.
Content Objective Plan of Action Technology Training Manpower Reporting Team Structures
Objective Reach out to 4500 Partners across India. Provide solutions in regional languages like Tamil, Malyalam, Gujarati, Bengali & Marathi for specific locations. Touch base twice a month. Plan for the whole year. Update channels about the latest technologies and product information through outbound calling.
POA To utilize 20 seats across our state of art contact center facilities. To deploy 20 FTE’s specializing in English and vernacular languages for dedicated outbound calling. Train individuals on product and technology specific pitches and response management. Lay out effective tracking & reporting system for Asus to track performance and follow up with partners.
Technology A superior preview dialing technology is deployed to cater to the specified requirement The preview dialing system also enables the recording of call in several formats viz: vox, wav, mp4 etc for reporting and tracking purpose. A dedicated server to dump the voice files will be designated to offer on demand or compulsion of voice files. Outbound calling will be done over the phone system that supports analog phone lines. Thus, providing superior voice quality and reception.
Training Before CRM specialists go live on the project they would be provided products and technology specific training with help of Asus representative. Each CRM specialist would be trained on their allocated geography. Technology training would be provided to the CRM specialist for ensuring optimum data. Standard daily and monthly reporting system would be introduced to the CRM specialists.
Manpower A dedicated team of experienced and professional manpower would be designated for the solution. Manpower with computer literacy on windows platform will be deployed. Individuals with “Customer Service” approach would be deployed for this job
Reporting Daily Calling Report Daily Lead Status Report Partner Inquiry Analysis Report*Please refer attached pack for report samples.
Team Structures Project Head Project Manager Team Leader A Team Leader B Team Leader C Team Leader D Pool of Callers Pool of Callers Pool of Callers Pool of Callers
Thank You. Presentation by - Suman S. RoyPresentation For – ASUSTeK Computer Inc.