12 Years of Synergy Integrated MarCom

We are a versatile firm with a 360 degree outlook on services and products related to branding,
marketing, advertising and communication. We are growing with achievement and recognition
with our proven capabilities and work, along with satisfied and drawn towards clientele.
Our varied approach advances towards the following aspects :-
▪ Brand Strategies
▪ Channel Marketing
▪ Brand Promotions
▪ Event Management
▪ Exhibition Management
▪ OOH
▪ Brand Merchandise
▪ POP Production
▪ Design & Copy
▪ Video Production
▪ Media Buying, Selling & Planning
▪ Public Relations
▪ Digital Marketing : Social Media, Search Engine Strategies, Link Building, Local Search, PPC,
Content Creation, and Conversion
▪ Website Design & Management
▪ Response Center / Call Center
▪ Technology Integration – Application development on multiple platforms (Operating Systems)
Services

Events &
Exhibition
Customer
Response
Management
(CRM)
Managed
Manpower
Services
(MMS)
Interactive
Brand
Promotions
(IBP)
Design,
Copy &
Content
(DCC)
Verticals
Services

Venue
Selection &
Suggestion
3rd Party
Procurement
Guest /
Audience
Coordination
App / Game
Development
Media Planning
/ Barter
Marketing
Strategies
Event /
Exhibition
Fabrication
Artist
management &
Entertainment
Thematic Deco Technica
l solution
Print Solutions
Channel
Marketing
Services
Research &
Development
Augmented
Reality
Marketing
Integrations
Mystery
Shopping
Integrated Marketing Services

Client Distributor
Enterprise
Mid Market
SMBs
SOHO
Channel Partners End Customers
Multi-disti offsite
Channel launches,
Channel trainings, Channel meets
Large tech conferences, Product launches, Exhibitions &
Tradeshows, Focused seminars for CIO's / IT Pros /
Developers, Academia events, International Offsites
Loyalty programs,
reward programs,
contests
Loyalty programs, Reward programs,
Contests, Channel schemes
Profiling, Lead generation, Reward programs for high-
touch accounts, Marketing campaigns, Case studies on
high-touch account success stories
Events
Business
Enhancement
Services
Content Writing
Software
Development
Graphic Design
Supporting Services
and in-house Resources
& Expertise
Database
Channel Marketing Services
Lay Out

Dealer meets in over 50 cities within a timeframe of 2 months to engage
with channel partners across the length and breadth of the country.
Challenges included managing logistics in multiple cities to provide a high
quality, zero error experience
Grand award night for a leading insurance company, the challenge was
to break the monotony of the usual stage designs as it involved the
presence of their CXO’s.
Channel meets in 12 cities to convey new business propositions and
engage the audience. The biggest challenge was to manage an average
crowd of 5000 pax / event and then choosing an appropriate outdoor
location.
Channel Marketing Services

◼ Sound
▪
▪
▪
▪
Crown IT 12000 HD /
5000 HD / Labgroupen /
Mackie SRM 450 / Martin F12 / RCF ART Speakers
JBL VRX 932 – Line Array with JBL 918 Base
JBL Vertec 4889 line array system
◼ Amplification
▪ Crown IT 12000 HD /
5000 HD / Labgroupen
◼ Audio Mixer
▪ Yamaha M7CL-48 /
Yamaha LS9-32
Soundcraft / Midas
◼ Microphone
▪ Shure / Sennheiser UHF
wireless hand
& Lapel Mic
◼ Processor
▪ Klark Technique
DBX Processor
◼ Wedges & Monitor
▪ JBL VRX915M
RCF – NX 12- SMA
◼ DJ System
▪ Pioneer CDJ1000MK3
Denon - DN S3700
Technical Solutions - Audio

◼ Moving Heads / Wash / Beam
◼ Scanner
◼ Follow Spots
◼ LED Block / Palco
◼ LED Par / LED Wash
◼ Profile / Fresnel
◼ Strobe
◼ Smoke / Haze
◼ Par 64
◼ City Colour (Outdoor
Lighting)
◼ Aveolite Console
◼ SGM Console
Technical Solutions - Lights

◼ LED Wall
▪ For indoor we use 4 mm and 6 mm pixel pitch Video Wall. For Outdoor we use 10 mm and 12 mm pixel pitch. Different signal
resources input are acceptable, such as TV, HDTV, S Video, NTSC/PAL, DVI, VGA, SDI and HD-SDI
◼ Projectors
▪ BARCO
▪ PANASONIC
▪ CHRISTIE
▪ HITACHI
▪ SHARP
▪ From 2000 Lumens to 15000 Lumens,
From SVGA to HDTV resolution,
From LCD to Single chip DLP to 3 chip DLP, We have complete range of Projectors to suit your requirement.
◼ Watch-Outs
▪ The giant screen size is 48 Feet X 12 Feet with one single image.
▪ We will create breathtaking presentation on a huge backdrop by combining multiple projectors.
▪ You can unveil the product with animated backdrop behind and laser show running in the front, simultaneously unveiling your product.
◼ Plasma / LCD TV
▪ 19” LCD TV
▪ 32” LCD TV
▪ 42” LCD TV / Plasma Monitor
▪ 50” Plasma Monitor
▪ 65” Plasma Monitor
Technical Solutions - Visuals

◼ As we realize that the advertising industry is moving on and so are the ways in which it is being incorporated to reach out to the target audience. In this competition, a
brand to survive has to grab attention and stand out amongst the rest. Augmented Reality being our forte, we have taken the whole digital and advertising experience
to new dimensions. Being a leading Integrated Marketing Communication Agency in India solutions provided by us are vast and versatile.
◼ SIMI provides clients with multiple AR solutions. There are varied scope of integrating SAR in to your brand.
◼ Mobile & Web AR Application
With mobile getting smarter, the scope of it has multiplied. AR mobile apps are available on both Android and IOS devices. With this technology we make, 3D objects
with live video on tablets and mobile phones. The video has been digitally processed and ‘augmented’ with the 3D components. Hence, this digital processing integrates
real and virtual world in real time. It’s like bringing alive a car, an animated character, games etc. Clients can now build challenging communication and ideas using this
technology. For the past year, large brands in India and abroad have been keen on increasing the user’s interaction with their product which in return helps them in
maximizing sales.
◼ On Ground Activation
People queuing up at malls, museums, public place, airports to be part of the experience of interactive events is a regular sight at promotional campaigns powered by
SIMI.
◼ Types of On Ground Activation
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
Augmented Product Displays: In corporate On-stand kiosk and environment, consumers can visualize physical products live.
Interactive Kiosk: Augmented content is used to allow consumers to interact and immerse themselves with the brand.
Retail Technologies has created new opportunities for retailers to sell their products. AR can be used by retailers in various ways. Some of them are mentioned below.
AR online shopping
Virtual Retail Stores with help of AR app
Product with markers to increase sales with augmented reality
AR Adverts with additional web content, product video, coupons etc.
3D Product Preview at stores
Display Additional information about the products
Visualize Product Catalogs
AR-enabled store windows
◼ Gaming:
The world of gaming has taken a completely new turn. The recent trend of augmented reality gaming has changed gaming used to be. This technology is one of the
most prominent feature for game developers and designers today. These AR games can be played on smart phones and tablets by individuals.
◼ Print:
Publishers and advertisers both are looking up to the idea of print-to-mobile activations. This trend is catching up soon, the reason being the engagement level
heightened with the use of image recognition. Print is no longer now restricted to just reading. Print-to-Mobile AR Activation is one of the best examples of increasing
reader engagement.
Technical Solutions – Augmented Reality

Technical Solutions – Augmented Reality

Fabricated stages: In-house designs and carpentry
Gallery – Events & Exhibition

NSCI NSCI

Tier 2 / 3 Cities across the country – Turnkey solution:
Event – Technical – Manpower – F&B – Venue – RSVP – Post Event

Multi city road shows: Turnkey Solution – Technical / Venue / Menu / RSVP / Kits

Sr No. Depot Coverage
1 BACKBAY Covering south Mumbai, mainly Nariman point, Mantralaya, Cuffe Parade, C'gate stn, Colaba
2 COLABA Covering Colaba, Navy nagar, Walkeshwar, Malabar Hill,
3 MUMBAI CENTRAL Fort, Lamington rd, Ballard Pier, Mazgaon, Tardeo, Nehru center, Byculla
4 WORLI Covering Worli, Worli Naka, Prabhadevi, Lower Parel
5 WADALA Plying via Dadar TT, Dadar(W), Wadala, Worli, Prabhadevi,
6 BANDRA Bandra internals, Khar, reclamation, Mount Mary, Linking Rd, CBD Belapur
7 SANTACRUZ Plying via Wadala, Walkeshwar, JVPD Juhu, Colaba, BARC
8 OSHIWARA Covering Andheri (W), Lokhandwala, Juhu, Versova,4&7 bunglows, Mantralaya
9 GOREGAON Plying Thru Link Rd. via G'gaon, Andheri, S'cruz, V.Parle to Mantralaya, Hutatma Chowk.
10 MALAD Plying Thru Link Rd. Malad (W) Station,Mindspace, Goregaon Station
11 POISAR Covering Kandivili, Malad, Borivili till Andheri Juhu.
12 MALWANI Mainly covering Malad area only. Certain buses plying to Antop Hill & Wadala too
13 GORAI Mainly Borivili areas west, certain buses plying to Mulund also
14 MAGATHANE Mostly covering the North Mumbai areas Kandivili, Borivili, Dahisar, Mira Rd, Bhayander (eastern belt)
15 DINDOSHI Again covering eastern belt plying thru Malad, G'Gaon, Andheri and also Vashi
16 MAJAS Mostly covering the Andheri east area plying thru Chakala, Mahakali caves, Powai, Chandivili, SEEPZ
17 MAROL Covering Andheri east via Airport, Colaba, Worli also Vikhroli, Ghatkopar and Mulund
18 DHARAVI Mainly Bandra east covering Bandra-Kurla complx, also covering Mahim, Kurla, Byculla , VT and Mantralaya
19 ANIK Mostly long distance routes covering Mantralaya, Mazgaon, Trambay, WTC, Wadala
20 PRATIKSHA NAGAR Again Long distance routes covering Byculla, Mantralaya, Worli, Dadar, Walkeshwar
21 KURLA Covering eastern areas Kurla, Mulund, Andheri E, Vidya Vihar, chembur, Worli.
22 GHATKOPAR Areas covered is Vashi, Vikhroli, Town, Andheri east, Nerul, Bandra
23 SHIVAJI NAGAR Long distance routes going to town Mantralaya, Fort, Borivili, Bandra, WTC, Worli, Andheri east
24 DEONAR Long distance routes covering Colaba, Ballard Pier, Byculla, Wadala, Thane, Nerul, vashi
25 VIKHROLI Short routes covering Vikhroli, Ghatkopar, Mulund, Chembur
26 MULUND Covering Mulund, Bandra, Thane, SEEPZ, Andheri east, Bhandup

* Have exclusive rights for table
space rentals on all western
railway stations – 12X12 / 18X18
Space at Churchgate station,
Andheri Elevated Zone to conduct
activations like malls.

HOARDING SIZE: 40x40
NAME OF ROAD: Western Express Highway ET
LANDMARK: next to Jog Flyover
TYPE OF AREA: Highway Traffic & Commercial
TRAFFIC FROM Andheri signal
FACING TRAFFIC To Jogeshwari
LIT/NONLIT: LIT
BOARD LOCATION ANDHERI W.E. HIGHWAY
CURRENT DISPLAY: SONY TV

NAME OF ROAD: Western Express HighwayMT
LANDMARK: before Jog Bridge
TYPE OF AREA: Highway Traffic & Commercial
TRAFFIC FROM Jogeshwari
FACING TRAFFIC To Andheri
LIT/NONLIT: LIT
BOARD LOCATION ANDHERI W.E. HIGHWAY
CURRENT DISPLAY: Lokhandwala Buiders

HOARDING SIZE: 145' X 8'
NAME OF ROAD: Mira Road Highway
LANDMARK: Kashimira
TYPE OF AREA:
TRAFFIC FROM Mira Road Highway
FACING TRAFFIC To Mumbai
LIT/NONLIT: Non-Lit
BOARD LOCATION
PLEAZANT PARK
(GANTRY) FACING
KASHIMIRA

NAME OF ROAD: LINK ROAD
LANDMARK: opp Goregaon Sports Club
TYPE OF AREA: Commercial
TRAFFIC FROM Link Rd
FACING TRAFFIC To Borivali
LIT/NONLIT: LIT
BOARD LOCATION MALAD LINK ROAD
CURRENT DISPLAY: Cyber Café

NAME OF ROAD: T Junction
LANDMARK: Bandra T-Junction
TYPE OF AREA: Commercial
TRAFFIC FROM Mahim
FACING TRAFFIC To Sion
LIT/NONLIT: LIT
BOARD LOCATION Bandra
CURRENT DISPLAY: Milliniore

▪20 FTEs product team for up gradation,
promotion and updates calling all states
in India speaking native languages along
with Hindi and English.
▪30 FTEs delegate acquisition team
acquired 500 paid delegates in a span of
60 days.
▪20 FTEs RSVP team to ensure event
attendance
▪ Dedicated knowledge center facilities
▪Dedicated Program manager and HR

◼ Predictive Dialer for auto call allocation to agents
◼ Call logging technology, records each calls
dialed from agent stations.
◼ State of art delivery center accommodating 30 FTEs
◼ Dedicated Program Manager, QC and QA team
for each project.
◼ Complete database support
◼ Supported by high speed PRI (E1) lines for optimum
up-time & voice clarity.

Call Recording & Real time Call monitoring
System

Real Time CRM Report in your
Outlook

◼ In order to simplify the registration process - a Simple, easy to remember - Toll Free Miss
Number was offered – “9595-56-5544", to which a call gets disconnected after one ring causing
no burden to caller.
◼ Each audition received on ground was transferred on a real time basis to a remote database
server through cloud thus providing “REAL TIME” Access to voice files.
◼ The above mentioned toll free number was publicised via on-ground promotions
◼ Each individual that called on the aforementioned number were called back by the expert lead
generation team, to audition over the phone for the event.
◼ Every time an individual was registered over the phone, an audition voice file was recorded over
the phone by a state of art call monitoring system
◼ A call-center number : 022-67255295 was also offered to the individuals registering for the
event to provide support, answer queries and provide timely notifications about the event.
◼ The above technogies eliminated the clutter of physical handling of data, chances of data
manipulation and loss of data.
Super Singer – Reality Singing Show – Managed with technology integration.

Missed Call Monitoring System Dash Board
1. All missed calls generated by promotions were
recorded here 2.
3.
Live reports generation
Caller carrier and location details

Custom SMS sent out to every number that
gave a missed call @ 9595-56-5544

Systematic Date wise data
management system.
Easy nomenclature for data dump – YYYYMMDDXXXXXXXX-PHONENO.wav

Easy click to play function on
dashboard, no download
necessary

Professional voice recording system for optimum voice clarity

Participant Dials
9595-56-5544 for Toll
free
missed call
Caller Data Stored in
Missed Call Repository
Call Centre
Agent Calls back
the Participant
Participant Auditions over
the phone through the
automated recording
system
Data recorded & Stored via
Synergy Rec .Technology

Channel Sales Executive Program – An outsourced arm of the client’s sales team, the
channel executives met partners and drove sales of specified products with specific sales
targets.
Onsite promotions - 500 plus manpower to promote and sell mobile handsets
in retail outlets across Tier I, II and III cities in the country
Technical sales specialists - 40 plus team to sell high-end business phones to
discerning customers and provide technical training to retailers and promoters.
Door to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers for
a leading FMCG in the country, including recruitment, classroom training, management and
setting and achieving of sales targets.

Contractual Sales Staff for FMCG Brand

Where Are We?
Brand
Vision/Mission
Strategies/Tactics
Brand Foundation
Brand Platform
Creative Brief
Big Ideas
Creative Expressions
Architecture
Tone/Feel
Elements
Execution
Planning
(Foundation)
The Planning Process has Three
Phases:
1. Planning Foundation Work
2. Communicating
Communicating
(Briefing)
Execution
(Aligning w/strategy)

Canter
Activation
Mall Activation College
Activation
School
Activations
Residential
Activations
Corporate
Activation
Public
Transpor
t
Branding
In-Shop
Branding
Corporate
Gifting
Merchandising
& Give Aways
Outdoor
Media &
Branding
Rural
Campaigns

A mega BTL activation for a radio program that completed 10
years of broadcast, it involved 8 cities of activation for a period of
30 days in multiple malls, colleges, traffic signals, Corporates.
The biggest challenge was to carry out minimum of 6 events in a
day.
A cricket event that involved right from short listing 8 league
grounds to the finale venue, executing multiple cricket matches in
different zones of the city to identify the best “Gully” team, 1
month of activation for a leading radio station to boost their RAM
ratings
A continuous college activation that was carried out in 56 colleges in
Mumbai, the challenge was to get inside colleges with sound, DJ,
Emcee and promote sales INSIDE the college.

Trained, reseller installation staff: Posters, Danglers, Festoons and
Gifts
▪ Quick Halt time – Average 3 mins / Shop
▪ Excellent photo capture
▪ Superior Data Capture and Reporting
▪ Maximum Coverage

200+ Man-days of Mascot activity in 62 GTs & 87 MTs across the
country

12 Malls across Mumbai
Turnkey Activation:
• Creative
• Technology
• AR Game Development
• Venue Barter
• Set Up
• Fabrication
• Manpower
16 Malls Across 16 Cities
in India – 360 degree
Solution

360 degree solution: Creative I Concept I Call Center I Missed Call I Set Up I
Coordination I Manpower I Database Generation

We have the most varied and interesting items for gifting and give away, please check on
our website: www.synergymarcom.in or ask for our gifting catalogue for more details.

Android & IOS - Application Development

Design & Content – Selfie booth

IT Space
◼ Unified Communication Providers
◼ Cloud Computing Providers
◼ Networking Solution Providers
◼ Data Center Solution Providers
◼ Computer Peripheral Manufacturers
◼ Security Solution Providers
◼ Power Protection & management solution providers
◼ Business Continuity Service Providers

Generic
◼ Radio Station
◼ FMCG
◼ Cellular Provider
◼ Consumer Electronic Providers
◼ 5 Star Hotels
◼ Breweries & Liquor Companies
◼ Cosmetic & Care Companies
◼ DTH Providers
◼ BFSI
◼ Pharmaceutical Manufacturers & Distributors

Mumbai
Offices:
Sales & Marketing:
27, Whispering Palms, Opp
Mahindra & Mahindra Gate No-
2, Lokhandwala, Kandivali-East,
Mumbai, India 400101,
Operations:
B – 301, Excel Ark,
Mercy Nagar, Mira Road –
East Thane – 401 107
Telephon
e Hunting
Email
Website
: 022 – 022 4011 9997
: 022 – 8048 409 466
: info@synergymarcom.in
: www.synergymarcom.in

12 Years of Synergy Integrated MarCom

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