Go to Market Plan for ,Watch manufacturer from USA, in India

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Creating the "go to market" plan for watch manufacturer based out of USA in India.

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Go to Market Plan for ,Watch manufacturer from USA, in India

  1. 1. Go to Market Plan- India XXX- Premium Watch company looking to enter India market Suman Kumar Mishra
  2. 2. Agenda • Market – Size – Market Forces • Go to Market Plan – – – – – Business Plan Market Entry strategy Marketing and Discovery Positioning Team
  3. 3. 4200 Crores Growth of 12-15% Market for watches - India 80% of Volume 2016 2012 Penetration of Watches in India Population of India Watches 27% 1.24 Billion 20% of Mkt Value 40% of Mkt Value 0.03% of Volume
  4. 4. Market Forces….. Channel Partners – Organized Retail • The last mile • Exclusive Stores : example Casio, Timex, • Retail stop for mix of brands : example Ethos ..(1/2) • E-Commerce – Boom with mobile data and devices getting slashed – Ease of shopping, COD, Refund if faulty have helped
  5. 5. Market Forces…. ..(2/2) • Players – 60% of the market by organized Players ( Titan, Timex, HMT, Swiss, American and Japanese) – Would change to inverted Pyramid – E-commerce portals- friends not Foes ? – AIFHI – All India Federation of Horological Industries – Apex organization of country includes leading and global companies
  6. 6. Luxury? Gender ? Price? Age ? Brand or ‘web site’ ? SWOT ? Go to Market Plan Positioning India Entity ? Collaboration? Logistics? Establishing The Team ? Entity On ground presence ? PR/Marketing ? SEO? Social media? ATL? Discovery Go to Market Plan Entry Gate Business Plan Online? Off line ? Online – Ecommerce, TV ? Offline – Phase wise? Collaboration? Opex, revenues, Capex? Fund GAP? Target Segment size ? Granular Information ?

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