The new retail

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This is the presentation I made at the FADA Auto Summit New Delhi on Jan 10, 2012. I basically argue that auto retail is set to change and give pointers on the possible direction of change.

Published in: Automotive, Business, Career
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The new retail

  1. 1. The New Retail January 10, 2011
  2. 2. Who owns the customer?
  3. 3. Brand Trade
  4. 4. IntermediaryBrand Trade
  5. 5. Multi-brand Dealers Are Powerful
  6. 6. Auto Portals Stealing Power
  7. 7. How do consumers buy?
  8. 8. Goes&for&BUYS&THE& 2nd&test& CAR!!!!& drive& Bad&Press& Goes&for& around&faulty&test&drive&&& gear&box& New&& IMPROVED& model& launched& Decided&to& Company&refutes&charges;& wait& new&model&coming&up& Loan&gets& approved& Applies&for& Friends&mentions&expensive&upkeep;&decides&to&think&over&finances& Loan;&Plans& finances& Bad&reviews& about&failed& model&Think&about& Get&buying&a&car& Promoted&
  9. 9. Integrated, Always-on Communication
  10. 10. Do consumers need car showrooms?
  11. 11. Brands are all about experiences
  12. 12. Experiences get amplified
  13. 13. Future Of Retail
  14. 14. SummaryMulti brand retail tends to own the customerComparison sites play that role in auto sectorMarketing needs to build ladders & remove snakesCreate awesome experiences in the showroomIntegrate the online-offline experience
  15. 15. www.MarketingUnplugged.in e: suman@MarketingUnplugged.in

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