Brand Equity Mumbai


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Brand Equity Mumbai Prelims and Finals

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Brand Equity Mumbai

  1. 1. Brand Equity 2009 - Mumbai <ul><li>Questions from Brand Equity 2009, Mumbai Edition. </li></ul><ul><li>Compiled for your viewing by March Ahead </li></ul>
  2. 2. Brand Equity 2009 - Mumbai <ul><li>Prelims </li></ul>
  3. 3. Question 1 <ul><li>Mr. Foster of Crompton and Greaves was the first person in India to own a _______ </li></ul><ul><li>Ans. Car </li></ul>
  4. 4. Question 2 <ul><li>DuPont pioneered the concept of Getting feedback from peers, managers and subordinates of all executives. This concept is known as ___________ </li></ul><ul><li>Ans. 360 Degrees Feedback </li></ul>
  5. 5. Question 3 <ul><li>Sila Petit was India’s First Lady Pilot. Who was her famous brother </li></ul><ul><li>Ans. JRD Tata </li></ul>
  6. 6. Question 4 <ul><li>Which type of companies try to qualify for the ‘Geneva’ seal? </li></ul><ul><li>Ans. Watch Making </li></ul>
  7. 7. Question 5 <ul><li>Melinda Gates recently said “There are very few things banned in our house like _______ and ________ </li></ul><ul><li>Mills and Boon </li></ul><ul><li>Fish and Chips </li></ul><ul><li>Ipods and Iphones </li></ul><ul><li>Ans. C </li></ul>
  8. 8. Question 6 <ul><li>If 16 annas = 1 Rupee then Rs. 15 = </li></ul><ul><li>1 Mohur </li></ul><ul><li>1 Cowry </li></ul><ul><li>1 Cent </li></ul><ul><li>Ans. A </li></ul>
  9. 9. Question 7 <ul><li>In 1952, Walter Cronkite’s coverage of the Democratic and Republican conventions on behalf of CBS led to the coining of a very famous term now ubiquitous in use. What is the term? </li></ul><ul><li>Ans. Anchor </li></ul>
  10. 10. Question 8 <ul><li>The classical Hippocratic oath specifically bars the practitioner from carrying out __________ and abortions </li></ul><ul><li>Ans. Euthanasia </li></ul>
  11. 11. Question 9 <ul><li>Karmali station has been voted the most tourist friendly station. In which Union Territory is it? </li></ul><ul><li>Ans. Goa </li></ul><ul><li>Derek gave everybody 1 mark for this. I think this is because he goofed up since Goa is a state. </li></ul>
  12. 12. Question 10 <ul><li>13 Billion ___________ bags are handed to British shoppers every year </li></ul><ul><li>Ans. Plastic </li></ul>
  13. 13. Question 11 <ul><li>Dharavi : Mumbai </li></ul><ul><li>Bronx : New York </li></ul><ul><li>Faveks : ?? </li></ul><ul><li>Ans. Rio de Janeiro </li></ul>
  14. 14. Question 12 <ul><li>According to Peter Drucker, all companies have only 2 Functions viz. Marketing and _________ </li></ul><ul><li>Innovation </li></ul><ul><li>Ideation </li></ul><ul><li>Segmentation </li></ul><ul><li>Ans A </li></ul>
  15. 15. Question 13 <ul><li>Monopsony is a situation where there is only one </li></ul><ul><li>Banker </li></ul><ul><li>Buyer </li></ul><ul><li>Seller </li></ul><ul><li>Agent </li></ul><ul><li>Ans. A </li></ul>
  16. 16. Question 14 <ul><li>Which city’s name appears below the brand name Haldiram </li></ul><ul><li>Ans. Nagpur </li></ul>
  17. 17. Question 15 <ul><li>What kind of question first made its appearance in a radio quiz show in 1948 when participants were answering questions </li></ul><ul><li>Ans. The $ 64,000 question </li></ul>
  18. 18. Question 16 <ul><li>Correction Corporation of America is the largest operator of _______ in the USA </li></ul><ul><li>Ans. Prisons </li></ul>
  19. 19. Question 17 <ul><li>Grey Goose is one of the best brands of _______ </li></ul><ul><li>Ans. Vodka </li></ul>
  20. 20. Question 18 <ul><li>Which of these companies had to buy the rights to their name from a hotel chain? </li></ul><ul><li>Wipro </li></ul><ul><li>Google </li></ul><ul><li>Intel </li></ul><ul><li>Dell </li></ul><ul><li>Ans. C </li></ul>
  21. 21. Question 19 <ul><li>The Devil’s _________ office was established by Pope Sextus V. It was subsequently abolished by Pope John Paul II in 1983 </li></ul><ul><li>Ans. Advocate </li></ul>
  22. 22. Question 20 <ul><li>The copyrights on which Indian’s work expired on 1 st January 2009 </li></ul><ul><li>Ans. Mohandas Karamchand Gandhi </li></ul>
  23. 23. Question 21 <ul><li>Mr. Max Yasgur rented his dairy farm in Bethel, New York for 3 days in 1969. Why? </li></ul><ul><li>Ans. Woodstock </li></ul>
  24. 24. Question 22 <ul><li>After the World Cup in 2006, who collaborated with the Adidas Innovation team to create the football PowerServe </li></ul><ul><li>Ans. Zinedine Zidane </li></ul>
  25. 25. Question 23 <ul><li>What appears between the words Wal and Mart in their logo (specific answer) </li></ul><ul><li>Ans. 5 pointed star! </li></ul>
  26. 26. Question 24 <ul><li>You can win an Ipod from the website by throwing rotten eggs on whose face? </li></ul><ul><li>Ans. Ramalingam Raju </li></ul>
  27. 27. Question 25 <ul><li>Which district in UP is nicknamed Suhag Nagari because it fulfils everything a Suhagan wants? </li></ul><ul><li>Ans. Ferozebad. This district is famous for the manufacture of bangles. </li></ul>
  28. 28. Question 26-30 <ul><li>Pictures of </li></ul><ul><ul><li>Mr. Hiranandani </li></ul></ul><ul><ul><li>Vadilal Ice Cream Commercial </li></ul></ul><ul><ul><li>Logo of Deccan Chargers </li></ul></ul><ul><ul><li>Picture of Raj Kumar Santoshi </li></ul></ul><ul><ul><li>De Beers Commercial </li></ul></ul>
  29. 29. Brand Equity 2009 - Mumbai <ul><li>Finals </li></ul>
  30. 30. Brand Equity 2009 - Mumbai <ul><li>Round I </li></ul><ul><li>Multiple Choice </li></ul>
  31. 31. Question 1.1 <ul><li>M.N. Srinivas, in a book titled “Caste – Its 20 th Century Avatar” coined which of the terms below </li></ul><ul><li>Late Swing </li></ul><ul><li>Vote Bank </li></ul><ul><li>Cash for Votes </li></ul><ul><li>Ans. B </li></ul>
  32. 32. Question 1.2 <ul><li>6 __________ have won 5 Golds in Olympics using Yamaha products </li></ul><ul><li>Pole Vaulters </li></ul><ul><li>Archers </li></ul><ul><li>Shooters </li></ul><ul><li>Ans. B </li></ul>
  33. 33. Question 1.3 <ul><li>Which of the following is a trip to the Maldives on a sail boat of the given name </li></ul><ul><li>Dhoni Cruise Holidays </li></ul><ul><li>Yuvraj Cruise Holidays </li></ul><ul><li>Gayle Cruise Holidays </li></ul><ul><li>Ans. A </li></ul>
  34. 34. Question 1.4 <ul><li>Building, Blending, Muddling, Rolling and Layering are all terms associated with which of the following products </li></ul><ul><li>Wallpaper </li></ul><ul><li>Cocktails </li></ul><ul><li>Parathas </li></ul><ul><li>Ans. B </li></ul>
  35. 35. Question 1.5 <ul><li>The shorter Oxford Directory removed 65,000 of these before printing its 6 th Edition </li></ul><ul><li>Commas </li></ul><ul><li>Capitals </li></ul><ul><li>Hyphens </li></ul><ul><li>Ans. C </li></ul>
  36. 36. Question 1.6 <ul><li>What is the name given to a vehicle in rural India made by fitting an engine onto a cart. This vehicle requires no license / no registration etc. </li></ul><ul><li>Jugad </li></ul><ul><li>Muft </li></ul><ul><li>Sanchay </li></ul><ul><li>Ans. A </li></ul>
  37. 37. Brand Equity 2009 - Mumbai <ul><li>Round II </li></ul>
  38. 38. Question 2.1 <ul><li>In 1983 a Korean Airlines plane was shot down by the USSR for violating its airspace. The event led to Ronald Reagan releasing which technological facility for Civilian use? </li></ul><ul><li>Ans. Global Positioning System </li></ul>
  39. 39. Question 2.2 <ul><li>What is the ‘Wife Acceptance Factor’ </li></ul><ul><li>Ans. The addition of certain ‘aesthetic’ or design features to hi technology items to make it more appealing to the wife. </li></ul>
  40. 40. Question 2.3 <ul><li>General Insurance paid Rs. 50 Cr. </li></ul><ul><li>ICICI Lombard paid Rs. 1.50 Cr. </li></ul><ul><li>LIC paid Rs. 55 Lakhs </li></ul><ul><li>What was the ‘incident’ that led to these payments </li></ul><ul><li>Ans. The 26 th November Terrorist attack </li></ul>
  41. 41. Question 2.4 <ul><li>What is Poorism? </li></ul><ul><li>Ans. Tourism of Poverty Stricken Countries like Ethiopia and (for shame) India etc. </li></ul>
  42. 42. Question 2.5 <ul><li>This institution will not associate with practitioners of : </li></ul><ul><ul><li>‘ Bioethical' violations such as birth control </li></ul></ul><ul><ul><li>``Morally dubious'' experiments such as stem cell research </li></ul></ul><ul><ul><li>Drug abuse </li></ul></ul><ul><ul><li>Polluting the environment </li></ul></ul><ul><ul><li>Contributing to widening divide between rich and poor </li></ul></ul><ul><ul><li>Excessive wealth </li></ul></ul><ul><ul><li>Creating poverty </li></ul></ul><ul><li>Ans. The Vatican. The abover are known as “The Seven Social Sins” </li></ul>
  43. 43. Question 2.6 <ul><li>The ____________ __________ costume is the only ‘non Service’ uniform to have been granted a patent in the US </li></ul><ul><li>Ans. The Playboy Bunny </li></ul>
  44. 44. Brand Equity 2009 - Mumbai <ul><li>Round III </li></ul><ul><li>Visuals </li></ul>
  45. 45. Question 3.1 <ul><li>Identify this book </li></ul><ul><li>Ans. Imagining India by Nandan Nilekani </li></ul>
  46. 46. Question 3.2 <ul><li>Identify this animal </li></ul><ul><li>Ans. Beluga Whale which gives Caviare </li></ul>
  47. 47. Question 3.3 <ul><li>Identify this duo </li></ul><ul><li>Ans. Packard and Hewlett of HP </li></ul>
  48. 48. Question 3.4 <ul><li>Identify the product being advertised </li></ul><ul><li>Ans. Brylcreem. The only product Kishore Kumar advertised </li></ul>
  49. 49. Question 3.3 <ul><li>What is this product? </li></ul><ul><li>Ans. Microsoft Money </li></ul>
  50. 50. Question 3.6 <ul><li>Identify the person* </li></ul><ul><li>Ans. Dheeraj Gupta of Jumbo King </li></ul><ul><li>* Picture not the same as shown in the quiz </li></ul>
  51. 51. Brand Equity 2009 - Mumbai <ul><li>Round IV </li></ul>
  52. 52. Question 4.1 <ul><li>Since 2005, what is unique about power bills from Reliance Energy? </li></ul><ul><li>Ans. From March 2005, Reliance Energy have been issuing Braille Bills </li></ul>
  53. 53. Question 4.2 <ul><li>The FBI used to refer to these things as Funny Little YNs. What is this product which is fairly common in use today </li></ul><ul><li>Ans. Funny Little YELLOW NOTES . This is a reference to Post Its from 3M </li></ul>
  54. 54. Question 4.3 <ul><li>In the early part of its history, the Congress used to charge 4 annas as joining fees for membership. Later, at Gandhiji’s request, this was scrapped and replaced with what condition? </li></ul><ul><li>Ans. They had to buy Khadi </li></ul>
  55. 55. Question 4.4 <ul><li>In medieval times, rhino horns were very popular for drinking. Why? </li></ul><ul><li>Ans. The Rhino horns were useful for detecting poisons (they changed colour). </li></ul>
  56. 56. Question 4.5 <ul><li>In January 2005, donations to charity via credit cards showed an increase of 200% vis a vis January 2004. Why? </li></ul><ul><li>Ans. The Tsunami in December 2004 </li></ul>
  57. 57. Question 4.6 <ul><li>What is calculated by </li></ul><ul><ul><li>Income Method </li></ul></ul><ul><ul><li>Output Method </li></ul></ul><ul><ul><li>Expenditure Method </li></ul></ul><ul><li>Ans. The Gross Domestic Product (GDP) of a country </li></ul>
  58. 58. Brand Equity 2009 - Mumbai <ul><li>Round V </li></ul><ul><li>Audio Visual </li></ul><ul><li>(Not Possible to Reproduce) </li></ul>
  59. 59. Question 5.x <ul><li>Indentify person in video (Bernie Madhoff) </li></ul><ul><li>Who is singer of a song where Lambhorgini is mentioned (Acorn) </li></ul><ul><li>Identify the message of the brand being shown in video (You drink, we drive… for safe driving in Mumbai) </li></ul><ul><li>Audio – Identify the Movie (Aa Dekhe Zara) </li></ul><ul><li>Video showing theme song of Love Story (instrumental) </li></ul><ul><li>Audio – Identify Singer (Fergie) </li></ul>
  60. 60. Brand Equity 2009 - Mumbai <ul><li>Round VI </li></ul><ul><li>Knock Out </li></ul>
  61. 61. Question 6.1 <ul><li>What is ISRO equivalent of Google Earth </li></ul><ul><li>Ans. Bhuvan </li></ul><ul><li>Deutsche Bank Eliminated </li></ul>
  62. 62. Question 6.2 <ul><li>Heineken is the No. 2 Beer import of the US. What is the No. 1 Beer import? </li></ul><ul><li>Ans. Corona </li></ul><ul><li>JM Financial Eliminated </li></ul>
  63. 63. Question 6.3 <ul><li>You have heard of Y Class and J Class fares while travelling by air. What is X class ? </li></ul><ul><li>Ans. Tickets given to employees </li></ul><ul><li>Pinstorm Eliminated </li></ul>
  64. 64. Question 6.4 <ul><li>Who is the CEO of Air Voice Mobile Company </li></ul><ul><li>Ans. Sanjay Singhania in the movie Ghajjini </li></ul><ul><li>Axis Bank Eliminated </li></ul>