• The largest home wins in history: 11:1 (defeated Borussia Dortmund on Nov.11st, 1971)• The largest away wins in history: 7:1 (competed with Monchengladbach on Mar 24th, 1979)• The largest home losses in history: 0:7 (lost to Schalke 04 on Oct 9th, 1976)• The largest away losses in history: 1:7
4Ps of Bayern Munich Place :•• (Allianz Arena)• Postfach 900451 81504 Munchen• http://www.fcbayern.t-com.de• firstname.lastname@example.org
4Ps of Bayern Promotion : Munich• Campaigns• CLUB AND FAN CLUB MEMBERS Receive a 10% discount on non-reduced articles!• FROM ORDERS TO THE VALUE OF 100 € AND OVER (Free Fan Set)• THANK YOU GIFT FOR YOUR FIRST ORDER
SWOT of Bayern • S Munich – Strong global brand name – Excellent marketing and high quality merchandising – Have own field. – Allianz Arena has a seating capacity of around 70,000 – It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi – Bayern is a membership-based club with
SWOT of Bayern • W Munich – Less popular football club as compared to other top English and Spanish clubs. – Over dependence on Germany players affects global brand – Lesser brand visibility and presence in the global market
SWOT of Bayern • O Munich – Tapping global fan bases like India, China – More advertising and brand visibility would help build on brand equity.
SWOT of Bayern • T Munich – Other top clubs buying out good players – Internal problems between players and management – Financial debts incurred due to expensive player transfers