Bayern Munich (AD410)

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Bayern Munich (AD410)

  1. 1. BayernMunich
  2. 2. Bayern MunichBackground
  3. 3. Bayern Munich Background• • Fußball-Club Bayern München e. V. •
  4. 4. Bayern Munich Background :• • Saebener• Strasse 51, 81504 Muenchen
  5. 5. Bayern Munich Background /•League•• -
  6. 6. Bayern Munich Background• •
  7. 7. Bayern Munich Background•• Jupp Heynckes
  8. 8. Bayern Munich Background• • •
  9. 9. History of Bayern Munich
  10. 10. History of Bayern • Munich • • • MTV 1879)
  11. 11. History of Bayern • Munich • • •
  12. 12. Honors of Bayern Munich
  13. 13. Honors of Bayern • Munich – , ( ): – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – • • -
  14. 14. Honors of Bayern • Munich - • - • • • •
  15. 15. Identity of Bayern Munich
  16. 16. Identity ofBayern Munich LOGO: • • •
  17. 17. Identity of Bayern Munich • Tagline/ Slogan: –Deutscher Rekordmeister (English- German Champions) – Bayern Munich is designed to honor the clubs slogan “Mia san Mia”
  18. 18. Identity of Bayern Munich • USP/Objective: – Most successful football club in Germany.
  19. 19. Identity ofBayern Munich• –• -
  20. 20. •••
  21. 21. BayernMunich’sRecords
  22. 22. Bayern Munich’s• Records•• -• -
  23. 23. • The largest home wins in history: 11:1 (defeated Borussia Dortmund on Nov.11st, 1971)• The largest away wins in history: 7:1 (competed with Monchengladbach on Mar 24th, 1979)• The largest home losses in history: 0:7 (lost to Schalke 04 on Oct 9th, 1976)• The largest away losses in history: 1:7
  24. 24. 4Ps ofBayernMunich
  25. 25. 4Ps of Bayern Munich Product :••• shop premium
  26. 26. 4Ps of Bayern Price :Munich• 4) :•
  27. 27. 4Ps of Bayern Munich Place :•• (Allianz Arena)• Postfach 900451 81504 Munchen• http://www.fcbayern.t-com.de• webmaster@fcbayern.de
  28. 28. 4Ps of Bayern Promotion : Munich• Campaigns• CLUB AND FAN CLUB MEMBERS Receive a 10% discount on non-reduced articles!• FROM ORDERS TO THE VALUE OF 100 € AND OVER (Free Fan Set)• THANK YOU GIFT FOR YOUR FIRST ORDER
  29. 29. SWOTAnalysis of Bayern Munich
  30. 30. SWOT of Bayern • S Munich – Strong global brand name – Excellent marketing and high quality merchandising – Have own field. – Allianz Arena has a seating capacity of around 70,000 – It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi – Bayern is a membership-based club with
  31. 31. SWOT of Bayern • W Munich – Less popular football club as compared to other top English and Spanish clubs. – Over dependence on Germany players affects global brand – Lesser brand visibility and presence in the global market
  32. 32. SWOT of Bayern • O Munich – Tapping global fan bases like India, China – More advertising and brand visibility would help build on brand equity.
  33. 33. SWOT of Bayern • T Munich – Other top clubs buying out good players – Internal problems between players and management – Financial debts incurred due to expensive player transfers
  34. 34. BayernMunich’s STP
  35. 35. Bayern Munich’s STP • Segmentation – Millions of people across the world who love to play or watch football.
  36. 36. Bayern Munich’s STP • Target Group – Men in the age group 15 and above globally.
  37. 37. Bayern Munich’s STP • Positioning – Germany’s top football club having the best football players.
  38. 38. Bayern Munich’sCompetitor s
  39. 39. Bayern Munich’s Competitors• Arsenal • Real Madrid• Chelsea • AC Milan• Liverpool • Inter Milan• Barcelona • Manchester Football United Club • Juventus
  40. 40. BayernMunich’s Coach
  41. 41. Bayern Munich’s • Coach : Jupp Heynckes• : 1945-05-09• :• : 180 cm.• : 83 kg.
  42. 42. Bayern Munich’s• Coach :• : 2011• :• : 04,
  43. 43. Bayern MunichNote: Players
  44. 44. Bayern Munich Players
  45. 45. Munich Players• : 26.58
  46. 46. Bayern Munich• Players • • - - – Nils Petersen • cm • kg • • Am) • Am),
  47. 47. Bayern Munich• Players • • - - – 11 • cm • kg • • - - •
  48. 48. Bayern Munich• Players • • - - – • cm • kg • • - -
  49. 49. Bayern Munich• Players • – • - - • cm • kg • • - - • :€ • SSV
  50. 50. Bayern Munich• Players • • - - – • cm • kg • • - - • :€ • •
  51. 51. Bayern Munich• Players • • - - – • cm • kg • • - - • • •
  52. 52. Bayern Munich• Players • • - - – Takashi Usami • cm • kg • • •
  53. 53. Bayern Munich• Players • • - - – 23 • cm • kg • • - - • •
  54. 54. Bayern Munich• Players • – David Alaba • - - • cm • kg • • - • •
  55. 55. Bayern Munich• Players • • - - – 30 • cm • kg • • - - • •
  56. 56. Bayern Munich• Players – • • - - • cm • kg • • - -
  57. 57. Bayern Munich• Players • • - - – • cm • kg • • - - • •
  58. 58. Bayern Munich• Players • • - - – • cm • kg • • - - • :€ • • Volyn,
  59. 59. Bayern Munich• Players – Breno Vinicius Borges • • - - • cm • kg • • - - • •
  60. 60. Bayern Munich• Players – 5 • • - - • cm • kg • • - - • •
  61. 61. Bayern Munich• Players – Marcio Rafinha •Ferreira • - - • cm • kg • • - - • •
  62. 62. Bayern Munich• Players • – 17 • - - • cm • kg • • - - • •
  63. 63. Bayern Munich• Players • – • - - • cm • kg • • - - • •
  64. 64. Bayern Munich• Players • – • - - • cm • kg • • - -
  65. 65. Bayern Munich• Players – • • - - • cm • kg • • - -
  66. 66. Bayern Munich• Players – • • - - • cm • kg • • - - • •
  67. 67. Bayern Munich• Players • – - • - - • cm • kg • • - - • • •
  68. 68. Bayern Munich• Players • – Maximilian • - - Riedmuller • cm • kg • • - • Am) • Am)
  69. 69. Bayern Munich• Players • – 32 Rouven • - - Sattelmaier • cm • kg • • - • SSV • SSV
  70. 70. Sponsorshi p of Bayern Munich
  71. 71. Sponsorship ofBayern Munich
  72. 72. Sponsorship of Bayern Munich S8500• Samsung Germany Wave Fc Bayern München Limited Edition Package APP FC Bayern Munich• euro On Line Store LIGA! Mobile TV FCB.tv - service
  73. 73. Sponsorship of• Bayern Munich Bayern Munich
  74. 74. “Danke”Thank You

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