Role of Corporates and CSR Initiatives - in the context of Indian Mountaineering Foundation and Disaster Management (by Sujit Panigrahi, fitness365)
AIM for Good Fitness
India’s 1st Fitness Assessment, Intervention and Monitoring Program
Role of the Corporate and CSR Initiatives:
Indian Mountaineering Foundation
Sujit Panigrahi, CEO
Sequoia Fitness and Sports Technology Pvt. Ltd.
24 September, 2013
Fitness365: AIM for Good Fitness
FITNESS is the starting point of any Education, Sports or Recreation. Whatever is your
existing level of Fitness in your Children, give it a PLUS!
1.Widen the concept of 'Fitness and Sports for All'
2.Promote Fitness as a 365 days a year activity.
3.Improve fitness levels of children over a period of time through a series of Motor and Physical
Fitness Assessments, and round the year focus on Fun-based Physical Activities, Nutrition and
4.Align with national education policies of providing quality fitness & sports program in schools.
5.Reward and Recognition Programs at National and State levels to felicitate Top Talent, and
move them to specific Sports Programs.
PEP365: Full Year Physical Education Program
SportsFit: After School (AS) Sports and Fitness program
2A: 2-times Motor Fitness Assessment in a Year
NSDC/FICCI Sports, Physical Education, Fitness and Leisure
Skills Council (SPEFL-SC)
1. Aggregate the efforts of the Sports sector for workforce development
2. Set workforce benchmarks
3. Institutional Capacity Building of the Existing Institutions
4. Setting up ecosystem for new institutions
5. Develop a skills repository for the Sports Sector
6. Quality Assurance in workforce development
7. Integration of Technology in Training
Corporate Social Responsibility
Corporate social responsibility is a form of corporate selfregulation integrated into a business model.
CSR is also called
• Corporate conscience
• Corporate citizenship
• Social performance, or
• sustainable responsible business/ Responsible Business
A firm's implementation of CSR goes beyond compliance and engages
in "actions that appear to further some social good, beyond the interests
of the firm and that which is required by law.
Potential Business Benefits
Triple Bottom Line
1.Determining Organizational Competencies:
What can we do?
2.Looking at Industry threats and opportunities:
What might we do?
3.Examining the values of key implementers:
What do we want to do?
• Developing an engagement plan
4.Determining the social responsibility:
What ought we to be doing?
License to Operate
Areas of CSR Engagement in the Mountains
Local Database/Skills and Infrastructure Mapping
Skills Development for Locals
Support for Adventure Sports/Events/High Altitude Sports Training
Developing/Improving/Promoting Local Tourism
• Restoring Ecological Balances
• Pollution Control
• Cleaning and Waste Management (clean planet)
Social Welfare Organizations
• Rural Development
• Cultural and Heritage Centers
• Community Learning Partnerships with Locals
• Blind, Hope, Impaired Children
Education and Healthcare Projects
Human Capital: Employability Training, Employment Generation and Career Guidance
Economic Empowerment through Improvised Agriculture
Supply Chain/Allied Services
Disaster Management Training