MIS Group12 Mid Term Presentation Feb2010


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Mid term presentation for MIS

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MIS Group12 Mid Term Presentation Feb2010

  1. 1. The ‘E’ in MARRIAG Group 12 Shilpa Gautam (09BM8085) Pawan Giri (09BM8070) Sujit Singh (09BM8054) Sameer Sharma (09BM8044)
  2. 2. Web 2.0 is not a type of technology, it’s just a Marketing Term What is Web 2.0
  3. 3. Web 1.0 allowed information to be published in new ways.
  4. 4. Web 2.0 allowed information to be shared in new ways.
  5. 5. Web 2.0 is about making connections
  6. 6. Once upon a time……..
  7. 7. Now Matrimony 2.0
  8. 8. Current scenario <ul><li>Matrimonial sites -13th most popular online activity </li></ul><ul><li>Over 12 million Indians. </li></ul><ul><ul><li>50% members live in the five metros </li></ul></ul><ul><ul><li>79% members are well-qualified </li></ul></ul><ul><li>Organized matrimonial business in India </li></ul><ul><li>Rs 1,000 crore (Rs 10 billion). </li></ul><ul><li>In a country of 1.12 billion people, </li></ul><ul><li>Internet users - 45 million. </li></ul><ul><li>6 million to 8 million are seeking future mates online. </li></ul>
  9. 9. Top countries searching for matrimonial:
  10. 10. Main Players
  11. 11. Growth Potential <ul><li>50% growth rate in marriage site sector. </li></ul><ul><li>Acc. to US-based Empower Research, the online matrimony industry in India may reach 21 million registrations with revenues of $63 million by 2010-2011 </li></ul><ul><li>Current Internet growth rate: 25% to 30% YOY </li></ul>
  12. 12. <ul><li>Services: </li></ul><ul><ul><li>Verification and stamping of profiles </li></ul></ul><ul><ul><li>Online dating services </li></ul></ul><ul><ul><li>Astrological/Horoscopes matching </li></ul></ul><ul><ul><li>Wedding planning services </li></ul></ul><ul><ul><li>Honeymoon packages </li></ul></ul><ul><ul><li>Sending gifts, cards etc </li></ul></ul><ul><ul><li>Providing online counseling </li></ul></ul><ul><li>Features: </li></ul><ul><ul><li>Country specific orientation </li></ul></ul><ul><ul><li>Matchmaking as per: Community, Religion, Country, Occupation </li></ul></ul>Services and Features
  13. 14. <ul><li>First to launch in market </li></ul><ul><li>The name is short and simple and most relevant </li></ul><ul><li>Largest NRI audience.  </li></ul><ul><li>Nice secure feel about it </li></ul><ul><li>Simple search </li></ul><ul><li>Dynamic testimonial </li></ul><ul><li>Shaaditimes.com  – A Wedding Portal of sorts </li></ul><ul><li>Receive payment at home </li></ul><ul><li>Cool site </li></ul>
  14. 16. <ul><li>Group of 15 portals </li></ul><ul><li>Extremely popular amidst South Indians and for other regional services  </li></ul><ul><li>A reason why someone would visit BM before Shaadi is: - Good advertising by BM - Word of Mouth </li></ul><ul><li>The  Search  is again simple and efficient.  </li></ul><ul><li>Displays results without having to register </li></ul><ul><li>Too aggressive while Marketing themselves </li></ul><ul><li>ISO 9001:2000 certification </li></ul><ul><li>Matrimony Xpress : blogging platform* </li></ul>
  15. 18. <ul><li>JeevanSathi comes from the stable of InfoEdge, i.e. it is a  Naukri.com  group company </li></ul><ul><li>Most traffic at least in India </li></ul><ul><li>Too many paid membership options </li></ul>
  16. 20. <ul><li>Promoted by TimesGroup </li></ul><ul><li>Leading off-line matrimonial service </li></ul><ul><li>Great position to be eventual leaders if they can utilize the newspaper matrimonial classifieds </li></ul><ul><li>Simple tactic – </li></ul><ul><ul><li>show the benefit of a free listing on SimplyMarry.com  </li></ul></ul><ul><ul><li>when a person buys a listing for the matrimonial classified in the newspaper , later on try to convert him into a paid online customer </li></ul></ul>
  17. 21. Competitor Analysis
  18. 23.   Popularity - Internationally and amidst NRI’s Percentage traffic from various countries Shaadi BM Jeevansathi SimplyMarry India 53.1 72.5 80.5 63.2 USA 11.5 4.6 3.1 4.5 UK 6.2 - - 2.9 UAE 3.5 4.0 2.4 10.6 Traffic rank in various countries India 31 28 94 241 USA 1646 11108 28734 51292 UAE 276 693 1287 1260
  19. 24. Site visit and traffic summary:
  20. 25. Demographic and Traffic Data:
  21. 26. Model of online matrimonial sites <ul><li>Large database where individuals post their details. </li></ul><ul><li>Online search for individuals. </li></ul><ul><li>While searching is generally open to public and is free, portals generally require a subscription or membership if one wishes to contact a person listed in the database. </li></ul><ul><li>The subscription fee ranges from $10 for a “basic” membership to hundreds of dollars depending on the services being provided. </li></ul><ul><li>Most Indian portals charged anywhere between Rs 500 and Rs 1,000. </li></ul>
  22. 27. <ul><li>Revenue from other Partner Sites -- Promote Shaadi.com exclusively by introducing a matrimonial channel for your website. </li></ul><ul><li>-- Add a Shaadi.com banner and a text link within the first scroll of your homepage and on relevant pages of your website, where you can drive traffic to Shaadi.com </li></ul><ul><li>-- Deliver 500 free profiles per month to Shaadi.com </li></ul><ul><li>Revenue from Individuals </li></ul><ul><li>-- Profile Upload Charges </li></ul><ul><li>-- Searched Profile Download Charges </li></ul>
  23. 28. Thanks