Social Media Marketing For You, Your Product And Your Business

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Talk by Sudha Jamthe to SD Forum Marketing SIG about social media marekting how it is changing marketing roles and function. Discussion about using Social Media for A/B testing, campaigns, pr, marcom, adding social to products, market research.

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  • @sujamthe, @johnlinc, ed.maier@aol
  • Social Media Marketing For You, Your Product And Your Business

    1. 1. Social Media Marketing Best Practices - For You, Your Product and Business Sudha Jamthe @sujamthe Blog: coolastory.com For SD Forum Marketing SIG 4.13 2009 Sudha Jamthe, [email_address] @sujamthe
    2. 2. Topic – Speaker Background and What to Expect
    3. 3. Platform Play is the Tectonic Plate making Social Sweet for marketers Customer Conversations
    4. 4. Customer Always Converse In Old Model Customer was different to each marketing job function With Social Media the customer is one Identity - same facebook or twitter or Linkedin User.
    5. 5. Changing Marketing Jobs
    6. 6. A/B testing Using Twitter and Facebook <ul><li>Real Time access to user response to messages, different time of day etc. </li></ul><ul><li>Discussion on accuracy of sample Set </li></ul><ul><li>Facebook Social Ads allows picking exact demographics of users </li></ul><ul><li>Used Hootsuite to track ow.ly urls for different messages on twitter. </li></ul>
    7. 7. Brand Manager Tracking using Twitter Search RSS feed <ul><li>@Bofa_help twitter personal story </li></ul><ul><li>Starbucks Campaign and my video evoked user discussions on Facebook </li></ul><ul><li>Discussion about managing conversation volume and keeping it relevant to brand conversations. </li></ul>
    8. 8. Define your Social Media Mix in your Marketing Mix
    9. 9. Social Media Metrics – Campaigns, PR baselines and Tracking (using SM2 tool)
    10. 10. For Product Manager - Adding Social To Your Product RSS Feeds Build Social Features In Product Integration with Other Social APIs
    11. 11. Adding Social Features to Products - Social Friends, Discovery Feeds done differently in two companies same space Vs
    12. 12. Adding Social APIs Integration for Channel/Distribution
    13. 13. Role of you as Employee on Social Media <ul><li>Tracking employees in social media using social media metrics tools </li></ul><ul><li>Issues of performance in customer conversations </li></ul><ul><li>Who owns your followers once you leave a job? </li></ul><ul><ul><li>E.g @natalieatdell moved to natalieatpetco </li></ul></ul>
    14. 14. What Social Means for YOU!!! <ul><li>It is a huge opportunity </li></ul><ul><li>Bring your experience, passion and questions and shape it to build it out to what you want it to be </li></ul><ul><li>Be a part of the new social media job and create opportunities to enhance your business and your career. </li></ul>
    15. 15. Create your social footprint and take charge of your careers now!!!

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