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Lean and Profitable Startup  Presented by M Fajrin Rasyid (Suitmedia)
Do you know...   Among 10-20            ...only 1    startups...          succeeds?Source: HBR
Main reasons why they         fail?    Premature Scaling!
Sounds familiar?• Hire big team very fast because tons of  plans you want to do• High burning rate for unproven and undone...
Why premature scaling   cause failure?  Use up      Difficult your cash   to change
Key 1: They are Lean
Key 2: They    are profitable
Key 3 : Sometimes, they      do Pivoting
Examples?• 1995, Started with Web  Development, 8 people, 800K  USD revenue• 1997, Pivoted to  Magazine, Collapse• 1998, P...
Examples?   • Started with 3 people   • Almost no cost from 2000     to 2008   • Profitable since 2008   • Largest Indones...
Examples?   • Started in last     Ramadan and it’s     profitable since its first     month   • Having thousands of     lo...
• Be lean, always pursue  profitability, and never fear to  pivot         Thank You           @fajrinrasyid
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Lean and Profitable Startup

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Lean and Profitable Startup

  1. 1. Lean and Profitable Startup Presented by M Fajrin Rasyid (Suitmedia)
  2. 2. Do you know... Among 10-20 ...only 1 startups... succeeds?Source: HBR
  3. 3. Main reasons why they fail? Premature Scaling!
  4. 4. Sounds familiar?• Hire big team very fast because tons of plans you want to do• High burning rate for unproven and undone business model• Put a lot of marketing effort to gain strong user base with questionable ARPU
  5. 5. Why premature scaling cause failure? Use up Difficult your cash to change
  6. 6. Key 1: They are Lean
  7. 7. Key 2: They are profitable
  8. 8. Key 3 : Sometimes, they do Pivoting
  9. 9. Examples?• 1995, Started with Web Development, 8 people, 800K USD revenue• 1997, Pivoted to Magazine, Collapse• 1998, Pivoted to online portal only with 3 reporters since then• 2011, Detik.com has 200 people with IDR 100 billion revenue and IDR 30 billion profit
  10. 10. Examples? • Started with 3 people • Almost no cost from 2000 to 2008 • Profitable since 2008 • Largest Indonesia internet web with IDR 48 billion revenue
  11. 11. Examples? • Started in last Ramadan and it’s profitable since its first month • Having thousands of loyal and repeat customers • Operational: 3 people
  12. 12. • Be lean, always pursue profitability, and never fear to pivot Thank You @fajrinrasyid

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