Grow Your Business Through Community 3.0
Erik Suhonen @ESuhonen
Business growth from…

2 Develop with Deere – 2013 Integrators Conference
Community 3.0

3 Develop with Deere – 2013 Integrators Conference
1.0

2.0

3.0

Community 3.0
Community: a social unit that shares a common focus

4 Develop with Deere – 2013 Integrators ...
Community 1.0
Physical connections
Communication was face to face
Physical limitations
Communication limitations
Scale was...
Community 1.0
Physical connections
Communication was face to face
Physical limitations
Communication limitations
Scale was...
Community 1.0
Physical connections
Communication was face to face
Physical limitations
Communication limitations
Scale was...
Community 1.0
Physical connections
Communication was face to face
Physical limitations
Communication limitations
Scale was...
Community 1.0
Physical connections
Communication was face to face
Physical limitations
Communication limitations
Scale was...
Community 1.0
Physical connections
Communication was face to face
Physical limitations
Communication limitations
Scale was...
Community 2.0
Online connections

Communications was via the Internet
Closed

11 Develop with Deere – 2013 Integrators Con...
Community 2.0
Online connections

Communications was via the Internet
Closed

12 Develop with Deere – 2013 Integrators Con...
Community 2.0
Online connections

Communications was via the Internet
Closed

13 Develop with Deere – 2013 Integrators Con...
Community 3.0

Virtual and physical hybrid
Singular focus
Common values
Open
Lasting
Supporting infrastructure
Thought lea...
Community 3.0

Virtual and physical hybrid
Singular focus
Common values
Open
Lasting
Supporting infrastructure
Thought lea...
Community 3.0

Virtual and physical hybrid
Singular focus
Common values
Open
Lasting
Supporting infrastructure
Thought lea...
Community 3.0

Virtual and physical hybrid
Singular focus
Common values
Open
Lasting
Supporting infrastructure
Thought lea...
Community 3.0

Virtual and physical hybrid
Singular focus
Common values
Open
Lasting
Supporting infrastructure
Thought lea...
Community 3.0

Virtual and physical hybrid
Singular focus
Common values
Open
Lasting
Supporting infrastructure
Thought lea...
Community 3.0

Virtual and physical hybrid
Singular focus
Common values
Open
Lasting
Supporting infrastructure
Thought lea...
Community 3.0

Virtual and physical hybrid
Singular focus
Common values
Open
Lasting
Supporting infrastructure
Thought lea...
Community 3.0: examples of early ideas
Internet.org
•

Common focus: bring the internet to the entire world

•

Leaders, n...
3 business strategies:
Knowledge
Connections
Ideas

23 Develop with Deere – 2013 Integrators Conference
Strategy #1

Knowledge

• Grow company knowledge
• Answers to questions, learn new best practices, access
powerful data, g...
Strategy #2

Connections
•
•
•
•

Grow company connections
Find new customers, new partners, new talent
Use communities in...
Strategy #3

Ideas
•
•
•
•
•
•
•
•

Get new ideas
Serendipity
Get new products/services ideas
Ideate on how to improve exi...
Communities are changing dramatically
Communities are powerful business drivers
Leverage community strategies to grow
your...
Communities are changing dramatically

Communities are powerful business drivers
Leverage community strategies to grow
you...
Communities are changing dramatically

Communities are powerful business drivers
Leverage community strategies to grow
you...
Thank you!
@ESuhonen

Leverage community strategies to grow your business
30 Develop with Deere – 2013 Integrators Confere...
•

Image credits
http://3.bp.blogspot.com/-ya1G4Wo5lGk/TgS13K9ujlI/AAAAAAAACQk/-X5oY6qElps/s320/Knowledge%252C+book.jpg
ht...
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Community 3.0

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Businesses globally are looking for growth drivers. With the future of Community 3.0, there is a massive opportunity for businesses to leverage communities and build their own ecosystem to accelerate their growth.

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Community 3.0

  1. 1. Grow Your Business Through Community 3.0 Erik Suhonen @ESuhonen
  2. 2. Business growth from… 2 Develop with Deere – 2013 Integrators Conference
  3. 3. Community 3.0 3 Develop with Deere – 2013 Integrators Conference
  4. 4. 1.0 2.0 3.0 Community 3.0 Community: a social unit that shares a common focus 4 Develop with Deere – 2013 Integrators Conference
  5. 5. Community 1.0 Physical connections Communication was face to face Physical limitations Communication limitations Scale was difficult Had common focus 5 Develop with Deere – 2013 Integrators Conference
  6. 6. Community 1.0 Physical connections Communication was face to face Physical limitations Communication limitations Scale was difficult Had common focus 6 Develop with Deere – 2013 Integrators Conference
  7. 7. Community 1.0 Physical connections Communication was face to face Physical limitations Communication limitations Scale was difficult Had common focus 7 Develop with Deere – 2013 Integrators Conference
  8. 8. Community 1.0 Physical connections Communication was face to face Physical limitations Communication limitations Scale was difficult Had common focus 8 Develop with Deere – 2013 Integrators Conference
  9. 9. Community 1.0 Physical connections Communication was face to face Physical limitations Communication limitations Scale was difficult Had common focus 9 Develop with Deere – 2013 Integrators Conference
  10. 10. Community 1.0 Physical connections Communication was face to face Physical limitations Communication limitations Scale was difficult Had common focus 10 Develop with Deere – 2013 Integrators Conference
  11. 11. Community 2.0 Online connections Communications was via the Internet Closed 11 Develop with Deere – 2013 Integrators Conference
  12. 12. Community 2.0 Online connections Communications was via the Internet Closed 12 Develop with Deere – 2013 Integrators Conference
  13. 13. Community 2.0 Online connections Communications was via the Internet Closed 13 Develop with Deere – 2013 Integrators Conference
  14. 14. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 14 Develop with Deere – 2013 Integrators Conference
  15. 15. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 15 Develop with Deere – 2013 Integrators Conference
  16. 16. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 16 Develop with Deere – 2013 Integrators Conference
  17. 17. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 17 Develop with Deere – 2013 Integrators Conference
  18. 18. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 18 Develop with Deere – 2013 Integrators Conference
  19. 19. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 19 Develop with Deere – 2013 Integrators Conference
  20. 20. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 20 Develop with Deere – 2013 Integrators Conference
  21. 21. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 21 Develop with Deere – 2013 Integrators Conference
  22. 22. Community 3.0: examples of early ideas Internet.org • Common focus: bring the internet to the entire world • Leaders, non-profits, local communities, experts (facebook, Samsung, etc.) Kickstarter (kickstarter.com) • Community-based funding and community-based ideas Waze (waze.com) • Community-based navigation Mightybell (mightybell.com) • Focused commmunities, but need real connections GoTribal (gotribalnow.com) • 22 Develop with Deere – 2013 Integrators Conference Physical and virtual community building around an active lifestyle
  23. 23. 3 business strategies: Knowledge Connections Ideas 23 Develop with Deere – 2013 Integrators Conference
  24. 24. Strategy #1 Knowledge • Grow company knowledge • Answers to questions, learn new best practices, access powerful data, get access to technology • Leverage data • Not a zero-sum game: think collaboration, not competition • Understand when to use private communities vs public communities • Give, then get 24 Develop with Deere – 2013 Integrators Conference
  25. 25. Strategy #2 Connections • • • • Grow company connections Find new customers, new partners, new talent Use communities in addition to partnerships Connect with people around common opportunities, online and offline 25 Develop with Deere – 2013 Integrators Conference
  26. 26. Strategy #3 Ideas • • • • • • • • Get new ideas Serendipity Get new products/services ideas Ideate on how to improve existing products/services Be open to new ideas Collaborate, ideate, innovate Iterate, learn, iterate, learn, rinse, repeat Use it to improve company culture 26 Develop with Deere – 2013 Integrators Conference
  27. 27. Communities are changing dramatically Communities are powerful business drivers Leverage community strategies to grow your business 27 Develop with Deere – 2013 Integrators Conference
  28. 28. Communities are changing dramatically Communities are powerful business drivers Leverage community strategies to grow your business 28 Develop with Deere – 2013 Integrators Conference
  29. 29. Communities are changing dramatically Communities are powerful business drivers Leverage community strategies to grow your business 29 Develop with Deere – 2013 Integrators Conference
  30. 30. Thank you! @ESuhonen Leverage community strategies to grow your business 30 Develop with Deere – 2013 Integrators Conference
  31. 31. • Image credits http://3.bp.blogspot.com/-ya1G4Wo5lGk/TgS13K9ujlI/AAAAAAAACQk/-X5oY6qElps/s320/Knowledge%252C+book.jpg http://www.dailymail.co.uk/news/article-2239510/Amazing-high-definition-footage-cheetahs-reaching-60-mph-sprint-king-jungles-effortless-speed.html http://hobesoundcurrents.com/2012/04/patrick-hayes-takes-heat-at-town-hall-meeting/ http://edition.cnn.com/2012/06/13/business/europe-football-economy-lister/index.html http://www.tornbysports.com/five-college-football-games-must-watch-weekend/ http://socialnicole.com/linkedin-recommendations-explained/ http://thenextweb.com/facebook/2013/05/13/facebook-for-ios-updated-with-new-photo-viewer-button-improved-places-editing-and-faster-events-on-iphone/ http://www.connectedrogers.ca/news/why-is-rogers-hi-speed-internet-so-awesome/ http://socialnicole.com/linkedin-recommendations-explained/ http://thenextweb.com/facebook/2013/05/13/facebook-for-ios-updated-with-new-photo-viewer-button-improved-places-editing-and-faster-events-on-iphone/ http://www.connectedrogers.ca/news/why-is-rogers-hi-speed-internet-so-awesome/ http://www.theaftd.org/support-resources/finding-support/caregiver-support-groups http://3.bp.blogspot.com/-ya1G4Wo5lGk/TgS13K9ujlI/AAAAAAAACQk/-X5oY6qElps/s320/Knowledge%252C+book.jpg 31 Develop with Deere – 2013 Integrators Conference

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