Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Entrepreneurial Management (Em 00)

777 views

Published on

Taught an undergraduate course on Entrepreneurial Management for the Bangalore University for the Spring Semester 2014.
This deck is the first of the Nine decks that I used for this course.

Published in: Education
  • Be the first to comment

Entrepreneurial Management (Em 00)

  1. 1. Management Intro, Basics Suhas Dutta
  2. 2. Course outline Entrepreneurship 10 hours Entrepreneurship Development 6 hours Small Scale Industries 10 hours Starting a Small Industry 12 hours Preparing the Business Plan 10 hours Implementation of the Project and Sickness in SSIs 12 hours Skill Development • Preparation of a Project report to start a SSI Unit. • Preparing a letter to the concerned authority-seeking license to the SS Unit, You propose to start. • Format of a business plan. • A Report on the survey of SSI units in the region where college is located. • Chart showing financial assistance available to SSI along with rates of interest. • Chart showing tax concessions to SSI both direct and indirect. • Success stories of Entrepreneurs in the region. 60 hours 2 Content (c) Copyright 3nayan Consulting. All rights reserved, 2014 - 18.
  3. 3. Course structure • Track 1 – class room o Three hours a week  Two hours instruction  One hour discussions, questions, assignment analysis o Assignments,Two tests. o 75% minimum attendance stipulated by Bangalore University • Track 2 - Skill development / project work o In parallel and not at end o Choose your project area before next session o Your course end deliverable is the business plan •Track 3 o Web forum/ google group.To be used for:  These slides (me), after every session  Assignments (me)  Assignment documents etc. (you)  Some course notes (me)  Pertinent questions / doubts of a public nature (you)  Discussions (you, and I) 3
  4. 4. Course structure Content (c) Copyright 3nayan Consulting. All rights reserved, 2014 - 18.4 • Generation • Analysis • Testing on Key Stakeholders • Team Composition • Values • Setting Expectations • Segment • Direct Validation • Competition • Value Proposition • Competitive Advantage • Developmen t Plans • Pricing • Go to Market • Sales • Marketing • Financial Statements • Logical Flow • Scaling • Presentation Idea People Market Product Biz Model Executi on Finance BP Entrepreneurship 10 hours 5 hours Entrepreneurship Development 6 hours 3 hours Small Scale Industries 10 hours 5 hours Starting a Small Industry 12 hours 6 hours Preparing the Business Plan 10 hours 5 hours Implementation of the Project and Sickness in SSIs 12 hours 6 hours Skill Development.
  5. 5. “The company” you will start for this course • Company must be an innovation-based. Company must have a product or service – not a “consulting” company. Need not be high-tech. Some tech is good. • Use your background, social milieu • Company may or may not require resources beyond your control (intellectual and financial) • An economically sustainable & growing business • Summarized in a Business Plan [can be a longish powerpoint deck] • Locate potential advisors, and at least one sample buyer Content (c) Copyright 3nayan Consulting. All rights reserved, 2014 - 18.5
  6. 6. Some basics • Communications oEmails : mine is suhas.dutta@gmail.com oGoogle group : BMA_EM_2014 – will be used for posting • Intellectual Property oAll submissions consist public disclosure oDiscussions, grading, comments, marking, notes etc on forum will be open oSubmitted plans / documents /assignments will be freely circulated oImplicit permission to use material in future classes 6 Content (c) Copyright 3nayan Consulting. All rights reserved, 2014 - 18. Content (c) Copyright 3nayan Consulting. All rights reserved, 2014 - 18. Grading (?) Class participation 20% + 5% Assignments 20% + 5% MonthlyTests 25% Forum participation 5% Business plan 15% + 5%
  7. 7. Assignments Assignment 1 Elevator Pitch Team Formation Assignment 2 Executive Summary Assignment 3 Description ofTarget Customer Value Proposition Assignment 4 Market Definition Assignment 5 Competitive Advantage Assignment 6 Customer AcquisitionAnalysis Assignment 7 GTM (Sales, Marketing & Pricing) Assignment 8 Product Section Assignment 9 TBD 7 Content (c) Copyright 3nayan Consulting. All rights reserved, 2014 - 18.
  8. 8. Readings • WatchVideo and take notes on:TEDxTalks. "TEDxVictoria - Dave Morris: The Way of Improvisation. http://www.youtube.com/watch?v=MUO- pWJ0riQ • Part 1: innovatus. "The Deep Dive - Part 1 of 3.“ http://www.youtube.com/watch?v=JkHOxyafGpE • Part 2: innovatus. "The Deep Dive - Part 2 of 3.“ http://www.youtube.com/watch?v=pVZ8pmkg1do&feature=relmfu • Skok, David. "Startup Killer:The Cost of CustomerAcquisition." for Entrepreneurs (blog). December 22, 2009. www.forentrepreneurs.com/startup- killer/ • Skok, David. "Building the Machine." for Entrepreneurs (blog). www.forentrepreneurs.com/sales-marketing-machine/building-the-machine/ • Dutta, Suhas. “30 things I learned from my startup experience” http://threenayan.wordpress.com/2014/01/16/30-things-that-i-learned-from-my- startup-experience-all-parts/ Content (c) Copyright 3nayan Consulting. All rights reserved, 2014 - 18.8

×