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Kool Captcha is a Next generation Captcha which does advertising, analytics and Entertainment.
New Genres of Captcha have arrived which truly unleash the power of Captchas. These Captchas enables powerful Advertising via 3D and Video Captchas. Also, Captchas can be used for analytics and sentiment Analysis in wide range of domains such as Advertisements, News, Art, Places, Movies and Sports. Measure the effectiveness of your ads via Sentiment Analysis to predict your advertising results! All that effort on branding, messages, and color schemes can finally be validated! These Captchas are highly enjoyable and impart useful knowledge and entertainment and serve as a complete entertainment pack, it is a must for a publisher who can also monetize their website with Advertisements which come in form of Captchas. These Captchas, won't only serve security purpose but increase traffic and interest to your content.

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  1. 1. A Next Generation Captcha which Does Advertising, Analytics, Entertainment Suhas Aggarwal 1
  2. 2. Content • How Captchas and Games can help in Advertising • Image based Advertisements Captchas • Animation Captcha Systems and their Special Benefit in Advertising • Visual Effects Captcha, How it makes Advertising, Appealing and Powerful 2
  3. 3. • Sharing of Advertisement via Captchas • How Captchas can solve the problem of Analytics/Reviews, for Advertisements, Art, Places. How they can be used to conduct Polls Situation Analysis. • How CAPTCHAs can provide entertainment and Knowledge 3
  4. 4. Introduction 4
  5. 5. 5
  6. 6. 6
  7. 7. Captcha: Bridging the Gap 7
  8. 8. Figure on the left, shows a regular Captcha, whereas figure on the right and bottom shows Advertisement Captcha showcasing brand to the user. 8
  9. 9. Benefit of Captcha Advertising Advertisers: • Provides highly efficient recall of the brand message • An innovative platform to advertise • A variety of questions can be asked in the Captcha depending upon your brand message. E.g. write the text in quotes, write the capital letters, write the letters in particular color etc. • Guarantees attention span of the customers • Conveys the brand message directly and clearly • Pay only when a person actually types the brand message • No wastage • Targeted promotion basis geography / category / demographics • Real time tracking of budget spent and performance 9
  10. 10. Benefit of Captcha Advertising Publishers: • Increased revenues as Publishers can monetize their website • Enhanced Security as Technology use advanced Graphics and NLP techniques. • Better User Experience 10
  11. 11. Statistics • The Department of Marketing, at The Wharton School, conducted research around captcha advertising and the top-line findings are: • On an average, on a relative basis, the type-ins increased brand recall by 111% • On an average, on a relative basis, the type-ins increased brand recall by 1200% • Our 3D and Video Based Captcha Advertising are so powerful, that they can even double this rate. This will be followed in later slides. 11
  12. 12. TYPE-IN Advertisement Captchas 12
  13. 13. APIs to generate Single Image based Captcha Varieties in TYPE-IN Captcha- • Quoted Message, • Colored Text, • Underlined Text, Italicized Text • Custom Question, Detailed Advertisement Captcha APIs are available • Blinking Text API is also available, in which Text to be typed blinks to catch attention. 13
  14. 14. • Detailed Captcha API is very powerful media for effective Advertising. • Image depicting brand or product is kept in the left and Advertisement message is in the right. Thus, Advertisement can be detailed and can convey more information, also Captcha is more clear and easy to solve. Main advertisement information/Caption starts from top left to increase visibility. 14
  15. 15. Visual Effects Captcha 15
  16. 16. • Visual Effects make Advertisements more Engrossing and Appealing and aid in better Brand recall. • Cube Captcha- Advertisement are rendered on a Cube which rotates making advertisement very interesting and engrossing • Globe Captcha – Figure shows the example of Environment Awareness Campaign. A special object such as Globe is rendered on the image around which Text rotates. This embeds a global and priority feeling in the Campaign and also helps in recall. • Text Effects Captcha – Special 3D Text Effects are Generated on Advertisement to make it really engrossing • A principle, benefit of the system, it is very user friendly and highly secure. 16
  17. 17. Interactive Game Captcha 17
  18. 18. • Advertisement is rendered on a 3D scene, making Advertisement Captcha interactive and thus more fun and Appealing. • In Figures, A Shooting Game simulation is generated. • An Advertisement road is displayed at the bottom to showcase advertisement. An object related to the advertisement, for example- here a coke balloon is modeled as a target, rotating in the sky. Environment can be customized according to the advertisement. For example if advertisement if of telecom company showcasing a new mobile phone, road can be modeled as image based advertisement for mobile phone and object rotating in the sky can be a mobile phone. Thus, it uses shooting gaming mechanism. 18
  19. 19. • Challenge is to shoot three targets. Target can be shooted by clicking on it. After one target is clicked, it starts glowing to indicate, it has been clicked and score increases by one • As one move ahead on the road, more targets start appearing in the sky. For example in, figure two coke balloons appear, after moving ahead on the road. • After, Clicking on two coke balloons above, game Captcha will be considered as solved. 19
  20. 20. Analytics (Sentiment + Domain) • In stark contrast to marketing of the past, today’s marketers are measured by how much revenue they bring in per dollar spent. What “sentiment analysis” does is give those marketers an alternative way to measure their effectiveness — tracking how customers feel about and how much they are talking about a brand. All that effort on branding, messages, and color schemes can finally be validated! • However, the number of positive mentions you generate is simply a step towards revenue. If more people are talking about Pepsi than Coke, but more people are buying Coke than Pepsi, there is something seriously wrong in the conversion funnel towards a purchase. To make sure you’re turning positive sentiment into revenue, you need to make sure you’re making proper use of the analysis you do. 20
  21. 21. • Sentiment Analysis can be highly useful as a realtime feedback loop for advertising effectiveness and can predict advertising results. • What “sentiment analysis” does is give those marketers an alternative way to measure their effectiveness — tracking how customers feel about and how much they are talking about a brand. All that effort on branding, messages, and color schemes can finally be validated! 21
  22. 22. Advertisement Analytics Captcha 22
  23. 23. • For above Discount Offer from Adidas, Captcha ask customers to enter that whether they really like the offer or found it boring and thus, can make improvements accordingly. Also. it increases interest of users in the product offer and ask them to think about the offer, what they really feel about it, rather than merely typing brand keywords. Customers think about the offer and thus, might ultimately become interested in availing it. • Use of special effects such as hearts/colored particles to draw + attention 23
  24. 24. Poll/Situation Analysis Captcha 24
  25. 25. Political Analysis • Know What People Are Saying Right Now Access instant realtime metrics to view immediate feedback from events such as speeches. Detect new events or narratives that may hold political opportunities or threats. • What Issues Have Legs? Analyze issues over extensive periods of time to gauge if a cause is gaining or losing momentum. Idnetify which messages resonant, and optimize. 25
  26. 26. Draw Attention to Human Rights • The user must express how he/she feels about a certain situation. • For instance, the question is: In Kosovo people are tortured in detention. How does that make you feel? The possible answers are “very bad”, “relieved” and “magnificent.” 26
  27. 27. Place Analytic Captcha 27
  28. 28. Art Analytics Captcha 28
  29. 29. • Emotion Based Captcha can be used to conduct Analytics/Generate reviews in different domain such as Art, Advertisements/Products, Places, Situation Analysis. • This is very useful in solving problems such as preserving art and traditions, increase of tourism, Advertisement Analytics,finding out which political issues has legs. • Users are given an Analysis Domain, for example Advertisement and they have to type in the Emotion they feel for the Advertisement. As Reaction can be positive and Negative, three random words depicting positive and negative emotions are picked from the database and displayed. Various words depicting emotions in three different category, extremely positive, positive and negative are kept in database and are picked randomly. For example - Cool, Magnificent, Boring. All the answers entered by the users are accepted from among the three , to ensure freedom to the user. 29
  30. 30. Video Based Solutions 30 • Video Based Captcha convey more details and information regarding scenarios such as advertisement, political, places . • Video Based Captcha are more fun, entertaining and engrossing. • Through videos, support for movies and sports analytics is also provided.
  31. 31. Advertisement Analytics 31
  32. 32. Political Captcha 32
  33. 33. Movie Analytics 33
  34. 34. Sharing via Captchas 34
  35. 35. • Advertisements can also be shared via social networks like Facebook. If a user likes the Ad and want to share, he/she can simply press Facebook ‘Like’ button to share the Advertisement and it will also solve Captcha. It is very useful in context of online shopping as discounts and other offers can reach large number of people easily. Also, advertisement can be about any event. Feature can also aid in sentiment analysis of the advertisement by counting likes corresponding to the advertisement . As can be observed in the figure above, likes corresponding to Zovi Advertisement is displayed. This, gives a impression of ad to users as well and increase their interest in the advertisement. 35
  36. 36. Targeted Customers Publishers: News, E-commerce, Jobs, Auto, Matrimony, Finance, Classifieds, Movies Portals Advertisers: All National Brands Organisations in domain of arts, tourism, entertainment,politics needing analytics solutions. 36
  37. 37. Conclusion • For seeing demo of Captcha Service and to subscribe, please visit – 37