BAEB501 : ENTREPRENEURSHIPCHAPTER 10:Issues in Entrepreneurship                      © 2010 Cosmopoint
Chapter 10: Issues in EntrepreneurshipTopic Outlines           10.1 Characteristics of a Corporate Entrepreneur           ...
Chapter 10: Issues in EntrepreneurshipLearning Outcomes       After completing this chapter, student should be able to:  ...
Chapter 10: Issues in Entrepreneurship10.1 Characteristics of a Corporate Entrepreneur     There are eight characteristics...
Chapter 10: Issues in Entrepreneurship10.2 Development of corporate Entrepreneurship in Organization            A corpora...
Chapter 10: Issues in Entrepreneurship10.3 Other issues                                              There are several is...
Chapter 10: Issues in Entrepreneurship10.4 Franchising and Entrepreneurship       What is franchising?          It is a ...
Chapter 10: Issues in Entrepreneurship10.5 Some of the strategies adopted by the government                             T...
Chapter 10: Issues in Entrepreneurship10.6 Responsibilities of Franchisor       Franchisor:          Ensuring the contin...
Chapter 10: Issues in Entrepreneurship10.7 Responsibilities of Franchisee                                    Franchisee: ...
Chapter 10: Issues in Entrepreneurship10.8 Advantages and disadvantages of Franchising                                    ...
Chapter 10: Issues in Entrepreneurship10.8 Advantages and disadvantages of Franchising       To franchisee, the advantage...
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BAEB510 Chapter 10: Issues in Entrepreneurship

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BAEB510 Chapter 10: Issues in Entrepreneurship

  1. 1. BAEB501 : ENTREPRENEURSHIPCHAPTER 10:Issues in Entrepreneurship © 2010 Cosmopoint
  2. 2. Chapter 10: Issues in EntrepreneurshipTopic Outlines 10.1 Characteristics of a Corporate Entrepreneur 10.2 Development of corporate Entrepreneurship in Organization 10.3 Other issues 10.4 Franchising and Entrepreneurship 10.5 Some of the strategies adopted by the government 10.6 Responsibilities of Franchisor 10.7 Responsibilities of Franchisee 10.8 Advantages and disadvantages of Franchising © 2010 Cosmopoint Slide 2 of [11]
  3. 3. Chapter 10: Issues in EntrepreneurshipLearning Outcomes  After completing this chapter, student should be able to:  Identify the issues in Entrepreneurship  Understand franchising concepts  Apply the concepts learnt © 2010 Cosmopoint Slide 3 of [11] Topics
  4. 4. Chapter 10: Issues in Entrepreneurship10.1 Characteristics of a Corporate Entrepreneur There are eight characteristics of corporate entrepreneurship: Proactive Innovative Propensity to take moderate and calculated risks Inspiration to do more than current capacity Team Work Creative problem solving Listening to feedback Need for achievement © 2010 Cosmopoint Slide 4 of [11] Topics
  5. 5. Chapter 10: Issues in Entrepreneurship10.2 Development of corporate Entrepreneurship in Organization  A corporation may venture into a new business through any of the following: • Venture Capital • New venture incubator • Idea generation and transfer programmes • Intrapreneurhsip development programmes © 2010 Cosmopoint Slide 5 of [11] Topics
  6. 6. Chapter 10: Issues in Entrepreneurship10.3 Other issues  There are several issues occurred in entrepreneurship. Some of them are the following: • Capital (source to start business) • Risks (2 types of risks) • Challenges (role conflict, culture, religion restriction, type of business, distinct or mainstream) • Gender (female vs male) © 2010 Cosmopoint Slide 6 of [11] Topics
  7. 7. Chapter 10: Issues in Entrepreneurship10.4 Franchising and Entrepreneurship  What is franchising?  It is a form of business involving a franchisor granting franchisees the right to run similar business in certain areas.  Who is franchisor?  A franchisor has proven business that has been systematized. In other words, all operations are put in system and are documented.  Who is franchisee?  Franchisees are those who are given the right to run business in areas agreeable to both the franchisor and the franchisees. © 2010 Cosmopoint Slide 7 of [11] Topics
  8. 8. Chapter 10: Issues in Entrepreneurship10.5 Some of the strategies adopted by the government  To develop homegrown franchise products and systems  To convert existing viable business info franchise systems  To identify foreign franchises that can be bought or brought  To educate the masses about franchising  To identify different target groups as potential franchisors and franchisees  To increase the number of franchise consultants  To emphasize R&D activities  To encourage and assists homegrown to venture internationally  To offer comprehensive and attractive financial schemes  To promote Malaysian franchises abroad  To coordinate and cooperate with other governmental and non governmental bodies. © 2010 Cosmopoint Slide 8 of [11] Topics
  9. 9. Chapter 10: Issues in Entrepreneurship10.6 Responsibilities of Franchisor  Franchisor:  Ensuring the continuity and stability of the business  Offering rights to franchisees to the business name, trademark, logo, overall image, and business concept.  Imparting systems and knowledge pertaining to the business  Conducting pre and post operation training covering both knowledge and skills  Offering pre and pos operation support and guidance © 2010 Cosmopoint Slide 9 of [11] Topics
  10. 10. Chapter 10: Issues in Entrepreneurship10.7 Responsibilities of Franchisee  Franchisee:  Compensating the franchisor for the award of the right (usually in the form of franchise fee and royalty)  Working closely with the franchisor by conforming to standards and having regular communication  Ensuring unwavering commitment to the business under the guidance of the franchisor  Like other ventures based on partnership, misunderstandings are quite common but the synergies and dynamics are there to be exploited. © 2010 Cosmopoint Slide 10 of [11] Topics
  11. 11. Chapter 10: Issues in Entrepreneurship10.8 Advantages and disadvantages of Franchising  To franchisor, the advantages:  Faster pace of expansion  Risks are shared  Lighten the burden of managing a network of outlets.  But the disadvantages are: • Equity ownership seems diluted • Challenges in dealing with independent owners compared to own staff © 2010 Cosmopoint Slide 11 of [11] Topics
  12. 12. Chapter 10: Issues in Entrepreneurship10.8 Advantages and disadvantages of Franchising  To franchisee, the advantages:  Relatively easier to start a business  Lesser risk due to proven business  Relatively easier to manage with franchisor’s guidance and support  But the disadvantages:  The feeling that one is not an owner in control  Limited creativity and flexibility © 2010 Cosmopoint Slide 12 of [11] Topics

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