16 Golden Rules for Sales Growth
To Immediately And Massively
Grow Your Business
• To share 15 proven rules with our team so
that we can use it as well as assist our
customers in taking advantage of same.
Why we can trust it?
– 60,000 advertisements and promotions
– 105,000 selling words and sentences have been
tested on over 18,900,000 customers.
Golden Rule 1
• It is 5 times easier to sell something else
to your existing customers than to get a
– by using the telephone or by sending them a
– You can offer them someone else‘s
Golden Rule 2
• If you have an established business 70%
of your advertising money should be
spent on re-selling to your existing
– After sales service and touch is more important
• Focus more on service/delivery part.
• Thank you letters
• Discount coupons.
Golden Rule 3
• Where possible only sell to people who
want what you sell and have the money to
– Lower prices = No profit margin for Good
Marketing & Customer service.
– Money Vs. Product & Service.
– Objective driven Marketing.
Golden Rule 4
• Free sample of your product or service.
– Adv. Vs. Loyalty.
• Buyer – Customer – Accounts.
– FREE Report:
• Positions you as the expert and educates the
Golden Rule 5
• Find the “right appeal”.
– “Appealing” 19.5 times.
– How to find the right appeal?
• Ask your best salespeople what arguments they use
to sell your products.
• Ask your best customers why they buy from you.
Golden Rule 6
• The more information you give in your
ads, the more you’ll sell.
– 2 minutes T.V. commercial Vs. 30 seconds.
– 5 page text Schlitz beer (5th to 1st).
– 800 words Adv for Mercedes (You give up
things when you buy the Mercedes Benz 230S)
10,000 to 40,000.
Golden Rule 7
• Editorial Articles get 500% more
Golden Rule 8 & 9
• Monitoring the response.
– Adv. Agencies, news paper and radio
executive hate it.
– Once you find an ad, sales pitch, strategy
that works – KEEP DOING IT.
• Same for us not for them.
Golden Rule 10
• Don’t try to be creative or original.
– Wining awards for agency rarely win sales
– Sales Vs. Creativity.
Golden Rule 11
• Use benefit headlines in all your ads.
– 1 out of 5 reads rest of the adv.
– Caught by the headline/subject line.
– Headline is the “Ad For Your ad.”
Golden Rule 12
• Client testimonials increase credibility -
– Ours Vs Clients words.
Golden Rule 13
• Advertising recall OR actual sales.
– For agencies
– For us.
Golden Rule 14
• Small test adv. (Check media)
– Less budget on wrong media.
– Advantage of Right media.
Golden Rule 15
• Don’t listen to opinions and advice from
well meaning friends, family and business
– Listen to those only who can sell better then
Golden Rule 16
• Need more help?
• Call us (Marketing of own company who
written the article)