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SugarCon 2013: Increasing User Adoption: The Carrot vs. The Stick


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Matt Braman, Hillel

This session will focus on how Hillel vastly increased its adoption of SugarCRM (to approximately 2,000 end users) through an extreme focus on end user needs. This includes changes to the UI, analytics, and mobile and social media integration.

Published in: Spiritual, Business
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SugarCon 2013: Increasing User Adoption: The Carrot vs. The Stick

  1. 1. Increasing User AdoptionThe Carrot vs. The StickMatt Braman – VP / IT HillelSteve “Kaz” Kasinetz – CTO Atcore Systems
  2. 2. Increasing User Adoption•  Reducing 17 Screens to 1•  Meaningful Analytics•  Deployment Options
  3. 3. Reducing 17 Screens to 1
  4. 4. Meaningful Analytics•  The Power of Data•  Enhanced Reports
  5. 5. Deployment Options•  Browser Based•  Mobile•  Facebook
  6. 6. 3 Year Results•  Boosted campus adoption of REACH from7 to 145 campuses•  Increased Users from 50 to 1,900•  Increased Jewish Journey tracking from15 to 66 campuses•  Tracked 10,000 Jewish Journeys•  Increased Constituents from 88,000 to200,000•  Tracked 160,000 activities
  7. 7. Thank You