And <CLICK> first, I want to get all ofYOU on the same page on what CRM is,The <CLICK> we discuss why YOU need a CRM solution and <CLICK> I will end my presentation showing you why SugarCRM is the best solution for YOU.
So what differentiates SugarCRM from all all CRM solutions. SugarCRM is CRM MADE SIMPLE
And we make CRM Simple by offering customers a <CLICK> Flexible<CLICK> Intuitive and<CLICK> Open business solution<CLICK> And Flexible because our solutions work the way you work. Shortcut bar allows YOU multi-task (this addresses one of the biggest end user complaints) Very easy to customize YOUR My Sugar and Sales/Marketing Pages Customize Sugar around the unique way YOU work<CLICK> Intuitve, because our solutions bring you a simplified UI Contextual search makes it easier for YOU to find the right information Reducedthe average number of clicks by 30% The new interface acts the way YOU would expect it to ask. For example, when you get a list with more than one page and you page through it to look for a record, it will rememberwhere you were in the list<CLICK>Open, because Sugar integrates with your environment New UI is ready for the facebook, Google Apps and LinkedIn generation Application is screen resolution aware SCRM ready
Social CRM plays an important role in the next evolution of CRM technology. I’m a firm believer in creating applications that add value to the individual user. While SalesForce (and Sugar) have been creating CRM applications accessible for low cost in a Web browser, the Internet has enabled new modes of sales rep interaction that the old CRM software model doesn’t leverage. We need to bring those into Sugar, exactly as you describe. I want the individual sales rep to want to use Sugar. The ability to easily manage thousands of relationships as provided by Social CRM tools is going to unleash whole new levels of highly personalized and highly relevant commerce. How exactly we see that unfolding is an interesting discussion to pursue in advance of SugarCon. I really liked the points made by Philippe Cases from Spoke about how Social CRM tools enable a single sales rep to proactively manage and nurture thousands of business relationships. I imagine scenarios here where email marketing campaigns are driven off of Tweets, changes in a company’s About Us page trigger customer retention programs, customer conversations are tracked across email/twitter/blog comments/forum posts, and more.
Did you know that 70% of all CRM implementations fail? So, if you want to be part of the successful 30%, where do you start?
CRM Made Social: Integrating Social Media into Sugar