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9+ Marketing Tipps in einem Jahr, in dem alles anders wurde

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Vortrag vor KMU mit Praxistipps.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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9+ Marketing Tipps in einem Jahr, in dem alles anders wurde

  1. 1. Marketing 2020 – 9 Tipps für KMU Su Franke
  2. 2. - Markt Verschiebung - Zielgruppen sind Menschen, die sich verändern - 9 Tipps Praxis Tipps 2020, das Jahr in dem alles anders wurde
  3. 3. Rückläufer - Transport - Veranstaltung - Langlebige Güter Quelle: https://enigma.swiss/de/blog/covid-19-marketing/
  4. 4. Gewinner - Lebensmittel-Konserven - Porno-Industrie - Toiletten-Papier - Umwelt - Arbeitskultur - Online Händler (bis + 1500%)
  5. 5. Aufsteiger - Online + Video Spiele - Entertainment - Marketing (Ad Preise) - E-Commerce - Banken - Gesundheit - Internet Anbieter
  6. 6. Datenverkehr während Lockdown In der Schweiz ist der digitale Datenverkehr im Vergleich zum Zeitraum des Vorjahres durchschnittlich um 27% gestiegen. (Medien Traffic x 4) Quelle: https://enigma.swiss/de/blog/covid-19-marketing/
  7. 7. Menschen verändern sich
  8. 8. 5 Unterschiedliche Typen Quelle https://www.horizont.net/schweiz/nachrichten/accelerom-mit-corona-typologie-vom-zweifelnden-skeptiker-bis-hin-zum-sachlichen-realisten-184192
  9. 9. Wahrgenommene Bedrohung der Gesundheit
  10. 10. Das soziale Leben hat sich geändert Realisten: Nutzen überdurchschnittlich viele Touchpoints. Unterschiedliche Grade Verunsicherung https://www.accelerom.com/daten-daten-daten-der-wichtigste-rohstoff-der-zukunft/ 5 Bevölkerungssegmente während Covid-19
  11. 11. - Kennen wir unsere Zielgruppen? - Welche (20%) Kunden bringen (80%) Umsatz? - Was kann ich wo online bieten? - Wie können wir Bindung stärken? - Können wir Prozesse neu denken? ? Was sollten KMU prüfen:
  12. 12. Ist all about Content 12 Quelle https://www.flutlicht.biz/2020/04/b2b-lead-generierung-in-messelosen-zeiten/
  13. 13. Zum Beispiel so
  14. 14. Schreinerei fand die richtigen Kunden - Kunden-Produkte-Matrix (Excel) - Geprüft, wer was hat und - was angeboten werden kann. - Mailing für nach dem Lockdown. - 20% Rabatt an Bestandskunden.
  15. 15. Buchhandlung Klappentext Weinfelden - Schaufenster wird zum Automat - Nummer des Buches und Adresse - SMS oder Whatsapp - Lieferung
  16. 16. 9+ TippsBild Noelle Otto, pexels
  17. 17. 1 Höre zu und verstehe den wahren Bedarf - „Wir wissen eigentlich was Frau Meier will.“ Besser: - Zuhören - Fragen statt glauben - Analysieren und auswerten - Gezielt Angebote verbessern Prof. Michael Grund, HWZ
  18. 18. Das sagt Isabelle auch Extra Tipp: Mit Mail wird Wissen kaum sichtbar. Interne offene Systeme, wo geteilt und diskutiert wird bringen mehr.
  19. 19. 2 Kommuniziere mit Menschen - Marketing ist und bleibt ein People Business. - Setze deine Kund*innen in den Fokus - Sei transparent + persönlich. - Vernetze dich in Social Media (Page, Gruppe, Account) Sandra Bornand, Online Marketing Professional, HWZ
  20. 20. 3 Mehr wir statt „kaufe!“ - Kunde ins Zentrum online wie offline - Dialog suchen und pflegen - Weniger ich, mehr du (social) Cristina Roduner, Online Marketing Coach
  21. 21. 4 Finde den Mehrwert in deinem Kopf - Diene mit Wissen - Zeige deinen Firmen-Charakter (Köpfe) - Teile deine Bühne und wertschätze andere - Fokussiere dich pro Plattform Su Franke, hilft bei Online Marketing und Learning und Leiterin Center for Marketing HWZ
  22. 22. Bei 79% hat Content Einfluss auf Kaufentscheid (B2B)
  23. 23. Zum Beispiel Echtzeit Formate Hier: Zoom, Instagram und LinkedIn
  24. 24. 5 Prüfe jeden Touchpoint Prüfe jeden Touchpoint, so dass der Kontakt tatsächlich dem Bedürfnis der Menschen entspricht. Biete dort den richtigen Content/Dienst an, wo es allen am meisten bringt. Marion Marxer, Consultant und Studiengangsleiterin neo Marketing, HWZ
  25. 25. 6 Automatisiere - Teile Mehrwert - Erhalte als Gegenwert Interessenten - Automatisiere die einfachen Mail-Prozesse - Durchdenke den Prozess und biete an jedem Touchpoint Wertvolles (Erinnerung, Tipps, Handout) Alex Schöpf, Consultant und HWZ Dozent
  26. 26. 7 vertraue auf Daten - Mechanismen in der Marktbearbeitung stehen Kopf - Streuverluste und Planungsunsicherheit - Faktenbasierte Entscheide sind umso wichtiger - Klassische Medien geniessen mehr Vertrauen (Touchpoints) Christoph Spengler, Consultant und Dozent HWZ
  27. 27. 8 Verkaufe nicht unter Wert Wer qualitativ hochwertige Leistungen erbringt, muss auch in Zeiten von Covid-19 seine Produkte nicht unter Wert verkaufen. Stefan Eggenberger, Leiter Center for Communications HWZ
  28. 28. 9 Ziehe Fazit aus dem Lockdown - Gelerntes realisieren - Aktiv etablieren - Gelerntes mit Kunden teilen - (zB in kleinen Events) - Bleibe in Kontakt Lars Berger, Marketing Experte und HWZ Dozent
  29. 29. - Höre zu und lerne - Kommuniziere - Wir statt kaufe - Diene mit Wissen - Prüfe jeden Touchpoint ! 5/9 Tipps
  30. 30. - Automatisiere - Vertraue auf Daten - Verkaufe nicht unter Wert - Ziehe Fazit ! 4/9 Tipps
  31. 31. Dankeschön linkedin.com/in/sufranke/

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